Startup Professionals Musings

MAY 21, 2023

Here is my list of the ten most common sources of funding today, in reverse priority sequence, with some rules of thumb to channel your focus: Seek a bank loan or credit-card line-of-credit. Trade equity or services for startup help. Negotiate an advance from a strategic partner or customer. Start a crowdfunding campaign online.

Equity 266

Equity Startup Small Business Administration SBA 266

Startup Professionals Musings

MARCH 12, 2013

This is a whole new world for startups seeking enterprise application opportunities, as well social media trend challenges. Then companies can determine promotional effectiveness by narrowly defined customer segments, by location, or by delivery channel. Without predictive targeting, a retention campaign may cost more than it gains.

Analytics 246

Analytics Retention Startup Social Media 246

The Startup Magazine

JUNE 20, 2023

Consider running targeted online advertising campaigns to reach a wider audience. Display these testimonials prominently on your website and social media channels. Foster strategic partnerships Collaborating with strategic partners can significantly contribute to the growth of your real estate business.

Technical Review 158

Technical Review Social Media Networking Differentiation 158

Startup Professionals Musings

OCTOBER 17, 2018

What is the definition of traction for a business startup today? Most great crowdfunding campaigns, for example, are the result of momentum built through social media. Assemble a credible inside advisory board and partners. Traction with these people usually is indicative of later traction to come with customers.

Advisory Board 199

Advisory Board Technical Review Metrics Business Model 199

The Startup Magazine

NOVEMBER 28, 2022

There has been an understanding developed in recent times in the world of marketing that has sought to show that the best form of the high-level business communication can be dealt with or covered by instituting a holistic marketing campaign. The types of online forms that should form part of your holistic marketing campaign: Lead capture.

Campaign 166

Campaign Marketing B2B Employee 166

Startup Professionals Musings

FEBRUARY 6, 2019

Then companies can determine promotional effectiveness by narrowly defined customer segments, by location, or by delivery channel. Companies need the same service on partner and acquisition candidates, even vendors. Without predictive targeting, a retention campaign may cost more than it gains. Investment risk management.

Analytics 177

Analytics Retention Social Media Campaign 177

The Startup Magazine

FEBRUARY 28, 2022

It was likely these reasons amongst others that this year JD was named the exclusive partner of China’s Spring Festival Gala, the Chinese New Year special produced by China Media Group and commonly known as the world’s most watched television program. Participation was at its highest in the show’s interactive campaign history, with 69.1

United Kingdom 147

United Kingdom United States China Thailand 147

Both Sides of the Table

APRIL 23, 2017

When you run a startup you’re always on borrowed time. There is no way to run a startup business without accepting at least a little bit of cognitive dissonance as you persuade yourself that one way or the other you’ll find a way to make it work while suppressing the very real possibility that you may not. Knowing this is valuable.

Burn Rate 238

Burn Rate Term Sheet CTO Hire Fractional CTO 238

Startup Professionals Musings

DECEMBER 1, 2014

This is a whole new world for startups seeking enterprise application opportunities, as well social media trend challenges. Then companies can determine promotional effectiveness by narrowly defined customer segments, by location, or by delivery channel. Without predictive targeting, a retention campaign may cost more than it gains.

Analytics 257

Analytics Entrepreneur Retention Social Media 257

ConversionXL

FEBRUARY 3, 2022

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing.

Retention 113

Retention Marketing Acquisition Channel 113

Startup Professionals Musings

APRIL 20, 2011

Probably 80% of the startups I know have found human resource issues to be the most treacherous. Trusted partners quit, personal friends become enemies, and staff management becomes a huge burden. Setting the wrong or no expectations is another of the most consistent problems I see with every startups.

Advisory Board 232

Advisory Board Startup Forecast Early Stage 232

The Startup Magazine

NOVEMBER 23, 2023

Are you a startup business owner looking to establish an online presence but feeling overwhelmed and unsure how to begin? You’re not alone; countless startups struggle with the challenge of creating a strong, memorable brand. Consistent Brand Voice: Maintain a consistent brand voice across all social media channels for brand coherence.

Social Media 121

Social Media Startup Campaign Audience 121

Both Sides of the Table

JANUARY 6, 2014

The functions of an early-stage board are pretty obvious and well understood: Providing introductions to customers, biz dev partners, recruits, the press, other investors, etc. Offering a sparring-partner function on strategic decisions. how much energy to put into channel partners vs. direct sales. Mentorship.

Technical Review 325

Technical Review Early Stage Software Review Los Angeles 325

Startup Professionals Musings

AUGUST 29, 2020

Here is my list of the ten most common sources of funding today, in reverse priority sequence, with some rules of thumb to channel your focus: Seek a bank loan or credit-card line-of-credit. Trade equity or services for startup help. Negotiate an advance from a strategic partner or customer. Start a crowdfunding campaign online.

Equity 436

Equity Small Business Administration SBA Syndicate 436

View from Seed

AUGUST 27, 2014

The best writer I ever hired at a startup wasn’t a former journalist. The best writer I ever hired at a startup didn’t have a resume. The best writer I ever hired at a startup is trying to work at your startup all the time, but 99 out of 100 times, you pass. I should know — I almost did.

Hiring 335

Hiring Startup Technical Review PR 335

ConversionXL

JUNE 25, 2021

There are several documents you can create in pre-launch to encourage buy-in (no matter the size of your startup or organization): Sales messaging guide. Then, answer the questions you come up with in your product launch campaign. But their awareness and engagement campaign is one for the record books.

Product 96

Product Social Media Audience Software Review 96

The Next Web

AUGUST 19, 2013

Sales are the bloodstream for most businesses, and tech startups are no exception. However, figuring out the way your startup should make money could be challenging, especially for us left­-brained founders. However, figuring out the way your startup should make money could be challenging, especially for us left­-brained founders.

Belarus 137

Belarus Viral Channel Startup 137

Both Sides of the Table

MAY 7, 2018

I know this is CRM 101 but I assure you most startups (and VCs) don’t do this or don’t do it well. If you’re building an education startup and you don’t see any logos of education companies on the firm’s website you are likely targeting the wrong firm. Partner on the way out. Super busy partner.

LP 215

LP San Francisco Minneapolis Partner 215

ConversionXL

MARCH 31, 2021

Using a tool like SparkToro , you can uncover the channels and influencers that your audience is most engaged with. Interviewing them will provide you with their wants and needs from a messaging perspective and uncover topic ideas and distribution channels. Your existing clients are your most significant source of insights.

Audience 127

Audience Non-Compete Distribution Channel 127

ConversionXL

JANUARY 18, 2022

In 2018, after two short years and $3 million raised in startup funds, recruitment AI company Ansaro shut down due to bad market fit. It partners with sales to close more revenue, informs product teams to deliver better products, and in some cases, co-owns demand generation activities with marketing teams.

Marketing 110

Marketing Product Audience Equity 110

ConversionXL

JANUARY 18, 2022

Identify the channels where your audience is most active and double-down. There can be a temptation to get your brand widely recognized by running a blanket campaign that targets all major platforms. Use this when ideating blog post topics and creative campaigns to create a message that resonates. and consumption behavior.

Audience 122

Audience Technical Review Social Media Campaign 122

Steve Blank

APRIL 5, 2017

I was having coffee with the CEO of a new startup, listening to her puzzle through how to communicate to potential customers. For example, our goal could be: Create demand for our products and drive it into our sales channel. Create awareness for fundraising (VC, angels, corporate partners). Customer Discovery Never Stops.

Marketing 315

Marketing Audience Technical Review PR 315

The Startup Magazine

OCTOBER 16, 2023

For startups, investing in a dedicated SEO agency can provide game-changing benefits. SEO – Search Engine Optimization for Online Marketing By optimizing content, website structure and technical elements, SEO agencies help startups improve visibility, increase lead generation, and establish authority.

SEO 88

SEO Metadata Lead Generation Startup 88

ConversionXL

MARCH 6, 2019

The same video content likely works well in other channels. For YouTube pre-roll ads, Google recommends segmenting video ad campaigns into three phases: Tease. Nielsen data on a B2C campaign found that native ads are more effective in driving “brand consideration”: ( Image source ). The growth of B2B video marketing.

Video 129

Video B2B Technical Review Campaign 129

ConversionXL

JANUARY 18, 2022

With the right framework, any startup can achieve this in their industry. Since its launch in 2006, Shopify has positioned itself as the best solution for small-end and startup entrepreneurs. Use this information to drive your marketing and create campaigns that people want to share and shout about online. It’s the safer bet.

Equity 94

Equity Marketing Social Media Software Review 94

VC Cafe

SEPTEMBER 5, 2012

Paul Graham’s Startup Curve – avoid the “through of sorrow”! Growth Hacking comes to solve a very common problem in consumer startups: getting to the first x thousand/million users quickly once the product has launched and the hype has passed. First Steps in Growth Hacking for Startups.

API 167

API Viral Startup Retention 167

Startup Professionals Musings

JULY 3, 2012

Probably 80% of the startups I know have found human resource issues to be the most treacherous. Trusted partners quit, personal friends become enemies, and staff management becomes a huge burden. Setting the wrong or no expectations is another of the most consistent problems I see with every startup.

Advisory Board 240

Advisory Board Forecast Early Stage Product Development 240

The Startup Magazine

NOVEMBER 19, 2019

While there are only a few months left in 2019, there’s no wrong time to get started on an Instagram marketing campaign. To avoid wasting your time, effort, and money, you’ll need to have a plan of attack in designing your marketing campaign. First, think about what you want to accomplish with your Instagram marketing campaign.

Campaign 104

Campaign Marketing Social Media Audience 104

Up and Running

NOVEMBER 15, 2017

A potential business opportunity for Sedibeng Breweries is a government-subsidized export operation, ideally to target markets in neighboring countries that are very similar to their target markets in Botswana so that Sedibeng’s strong marketing campaign can remain consistent. Sales channel relationships. Access startup funds.

Botswana 148

Botswana Business Plan Oregon Distribution 148

mashable.com

OCTOBER 5, 2012

Why Your Startup’s Name Matters. You can read his thoughts on startup marketing at www.cezary.co. You can read his thoughts on startup marketing at www.cezary.co. Naming can be one of the most difficult challenges in the early stages of a startup. SEE ALSO: Want Your Startup Name in the Dictionary?

Naming 84

Naming Startup Social Media RSS 84

Startup Professionals Musings

FEBRUARY 18, 2016

Then companies can determine promotional effectiveness by narrowly defined customer segments, by location, or by delivery channel. Companies need the same service on partner and acquisition candidates, even vendors. Without predictive targeting, a retention campaign may cost more than it gains. Investment risk management.

Analytics 120

Analytics Retention Social Media Campaign 120

Up and Running

SEPTEMBER 10, 2014

According to the Angel Capital Association: Angels (private money) invest in 55,000 startups each year versus 1,500 companies by VC (venture capital) funding. ” Yes, the JOBS Act (Jumpstart Our Business Startups) is exciting, and it will bring a lot more potential investors into the marketplace. I’m not your average angel.

Angel Investor 159

Angel Investor Technical Review Software Review Accredited Investor 159

Startup Professionals Musings

APRIL 12, 2010

Probably 80% of the startups I know have found human resource issues to be the most treacherous. Trusted partners quit, personal friends become enemies, and staff management becomes a huge burden. Setting the wrong or no expectations is another of the most consistent problems I see with every startups. Marty Zwilling.

Advisory Board 125

Advisory Board Startup Forecast Early Stage 125

The Startup Magazine

MAY 23, 2023

When you plan on starting a promotional campaign but want to know what strategies you shouldn’t miss, this article has a few to consider. Companies need to identify the target audience they want to get to create effective marketing campaigns and promotional materials that will be more likely to be successful. Check them out.

Sales 144

Sales Campaign SEO Audience 144

ConversionXL

DECEMBER 11, 2018

Plenty of us have witnessed a marketing campaign gone wrong. In stark contrast to Pepsi, Nike’s Colin Kaepernick campaign will likely go down as one of the most impactful pieces of marketing in recent history. Recently, I designed a strategic marketing campaign for a company called Help Scout —a helpdesk software tool.

Campaign 134

Campaign Marketing Design Differentiation 134

mashable.com

OCTOBER 5, 2012

16 Tips for Picking the Perfect Startup Name. You can read his thoughts on startup marketing at www.cezary.co. This article is the second in a three-part series about naming your startup; on Wednesday, we discussed why your startup’s name matters , and on Friday, we’ll discuss testing and buying domains.

Naming 104

Naming Startup Social Media RSS 104

Up and Running

DECEMBER 18, 2013

Whether you’re a nonprofit, a new small business, a high-tech startup, or an up-and-running company, and whether you’re looking for a loan or a grant or an equity-sharing arrangement, there is an option for you. We recently profiled local nonprofit RIDE Eugene and the Indiegogo campaign they used to launch their organization.

Kenya 119

Kenya Angel Investor Technical Review Software Review 119