ConversionXL

NOVEMBER 10, 2021

If your business has a five- or six-figure digital advertising budget, you can put more money behind campaigns. It will also ensure you’re not “spraying and praying” with campaigns—and you’re not wasting your budget. Look at past marketing campaigns to identify successful content and test it with target audiences.

Advertising 131

Advertising Cost Customer PR 131

ConversionXL

JUNE 2, 2022

To pull this off, they wouldn’t run a hit-and-hope campaign to target a ton of brands like T-Mobile and pray they’d notice. You can run lead generation campaigns while simultaneously using ABM to win or expand important deals. They specifically targeted the T-Mobile account. It doesn’t necessarily have to be one or the other.

Lead Generation 94

Lead Generation Marketing Sales Cycle Campaign 94

Startup Lessons Learned

NOVEMBER 1, 2013

Guest post by Lisa Regan, writer for The Lean Startup Conference. Lean Startup techniques have been taking off in the social-mission sector, helping people solve problems more effectively, and earning the name Lean Impact. We asked Christie to give a sense of how she sees the relationship between Lean Impact and Lean Startup.

Lean 167

Lean San Francisco Metrics Angel Investor 167

Hearpreneur

APRIL 13, 2022

One of the most important lessons entrepreneurs can learn from Dropbox is to adopt the lean start-up methodology and start. Their marketing campaign has been quite strong and, while many features are the same, it offers a competitor, which makes both platforms better because of how hard they must work to stay on top. 2- Dropbox.

Artificial Inteligence 78

Artificial Inteligence Entrepreneur Technical Review Software Review 78

Startup Lessons Learned

FEBRUARY 7, 2013

Last May, I shared the news that long-time Lean Startup advocates Brant Cooper and Patrick Vlaskovits were working on a new book called The Lean Entrepreneur featuring illustrations by FAKEGRIMLOCK. LitMotors approach to using Lean Startup to create a new vehicle category. That new book is about to hit bookstores everywhere.

Lean 167

Lean Entrepreneur Agile San Francisco 167

ConversionXL

FEBRUARY 27, 2019

For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. The key to product launches is to create a resilient campaign—one that can survive the nonlinear journey. A famous 1913 campaign by R.J. That rarely happens.

Product 110

Product Campaign Acquisition Social Media 110

Startup Lessons Learned

NOVEMBER 7, 2013

Guest post by Lisa Regan, writer for The Lean Startup Conference. We’re dedicated to making The Lean Startup Conference unlike other entrepreneurship conferences. As Lean Startup takes root around the world, we’d like to learn from and help people working in geographically diverse areas connect with each other.

Lean 165

Lean Nebraska San Francisco Silicon Valley 165

ConversionXL

MARCH 19, 2020

Greater discipline during boom times offered more flexibility during lean years. And getting it right during the lean years, Bain reports , has a massive impact on companies’ growth rate after things improve: ( Image source ). But your community does matter. What does a thoughtful campaign look like? Your people, too.

Marketing 121

Marketing Campaign Non-Compete Lean 121

Both Sides of the Table

MAY 19, 2010

Another topic we debated early in the program was “lean startup” vs. “ fat startup ” where we both took the obvious hedge and said “it depends.” But truthfully both Dana and I are more aligned with the lean startup principles and believe you only go FAT when you’ve really proved out your product / market fit. Total raised: $29.5mm.

Partner 240

Partner New York City Cofounder Syndicate 240

ConversionXL

FEBRUARY 12, 2019

As Alistair Croll and Benjamin Yoskovitz detail in their book, Lean Analytics, cohort analysis has special relevance for the customer lifecycle, enabling marketers. By campaign of first order. Marketing campaigns and promotions. Data-driven marketing tailors marketing campaigns to consumer behavior. mobile purchasers).

Retention 126

Retention Analytics Campaign eCommerce 126

VC Cafe

MAY 13, 2014

Israeli startups interested in more effective “lean marketing”, should learn from Ben Lang , the 20 year old Wunderkind and contributor at TechCrunch, Business Insider and Forbes. Many tech publications determine feature placement through community voting. Below are five of his favorite Marketing Hacks. Make it Fun.

Lean 162

Lean Viral Startup Marketing 162

Occam's Razor

APRIL 8, 2013

This thought was in my mind as I was reading Lean Analytics a new book by my friend Alistair Croll and his collaborator Benjamin Yoskovitz. In this post, we’ll look at each of the four steps in the Lean Analytics Cycle in more detail. Experiments come in all shapes and sizes: A marketing campaign. But it is not routine.

Metrics 156

Metrics Analytics Lean Churn Rate 156

Startup Lessons Learned

SEPTEMBER 13, 2012

This post was co-written by Eric Ries and Sarah Milstein, co-hosts of The Lean Startup Conference. If you’ve been following along at home, we hope you’ve noticed that this year The Lean Startup Conference will be a two-day affair, with top-quality workshops on December 4. The two are co-authors of the forthcoming Lean Analytics book.

Lean 150

Lean Analytics Metrics Hosting 150

crowdSPRING Blog

JANUARY 15, 2012

We write often about small businesses and startups and lean approaches to marketing and other business functions. It takes time and commitment to build a community of skilled workers in any domain, as well as more time and money to build the underlying technology, infrastructure, policies and protections necessary to the process.

Software Review 89

Software Review Technical Review Social Media Community 89

YoungUpstarts

JANUARY 8, 2015

Enriched with examples of successful brand marketing campaigns around the world – Axe and Nike in the US, Honda in Europe, to Anta and Volkswagen in China –” Twitter is Not a Strategy ” is a delightful journey into the heart of marketing in the digital age. The World: Plugging into a something bigger than ourselves.

Technical Review 100

Technical Review Singapore China Media 100

Startup Lessons Learned

MARCH 16, 2015

Since I published The Lean Startup, I have been compiling stories about the challenges and rewards of adopting the methodology. Over time, whenever an old friend or new client would describe a roadblock they were facing, I’d be able to share a story about how someone else had used the Lean Startup principles to overcome a similar challenge.

Campaign 60

Campaign Lean Community Austin 60

Up and Running

AUGUST 28, 2018

A Lean Business Plan might be a better fit if you simply need to think through all the different aspects of your business. A Lean Plan will be shorter, and it lends itself to quick revisions, but both types follow the same general outline. Will you do direct mail campaigns? They tend to be lengthier and more detailed.

Business Plan 72

Business Plan Technical Review Exit Strategy Oregon 72

crowdSPRING Blog

JANUARY 18, 2011

A few weeks ago, I wrote about Lean Marketing Strategies for Small Businesses and Startups. Many asked if we could share more lean marketing strategies and tips. Today’s post starts a new series in the crowdSPRING Blog – Lean Marketing 101 – focusing on lean marketing for startups and small businesses.

Lean 90

Lean Marketing Small Business Campaign 90

Startup Lessons Learned

FEBRUARY 22, 2009

After volunteering for the Obama campaign last year, a friend of mine insisted that I write a letter to our new President telling him what I thought he should do. We also learned that law is code , and that leadership was needed to build thriving communities in a digital age. The Lean Startup Intensive is tomorrow at Web 2.0.

Programming 143

Programming San Francisco Lean Continuous Deployment 143

Hearpreneur

DECEMBER 23, 2020

This is a more cost-efficient option for me given that I am able to do my business campaigns in various social media platforms for free. 9- Focusing on lean operations. We will be further building our community of partners, implementing deeply-researched outreach strategies and seeking out high-traffic PR opportunities.

Entrepreneur 123

Entrepreneur Technical Review Software Review Employee 123

The Startup Magazine

MARCH 24, 2021

As seen in health documentaries, startups focused on fitness apps and awareness campaigns spread about the risk factors of chronic illnesses such as heart disease, cancer, and stroke. Unfortunately, these messages still didn’t catch fire for the entrepreneurial community. Many still ‘go for the grind’ at the expense of their health.

Entrepreneur 139

Entrepreneur Turkey Lean Campaign 139

Up and Running

NOVEMBER 15, 2017

A potential business opportunity for Sedibeng Breweries is a government-subsidized export operation, ideally to target markets in neighboring countries that are very similar to their target markets in Botswana so that Sedibeng’s strong marketing campaign can remain consistent. Customer testimonials. Sales channel relationships.

Botswana 148

Botswana Business Plan Oregon Distribution 148

Hearpreneur

JANUARY 29, 2020

Now we fail all the time testing out different campaigns with our marketing, but each attempt informs the next, getting us, even more, laser targeted on what we need to succeed! To recover from making less profit, we leaned out the processes and verified new clients for profitability for taking on board. Thanks to Hera Zee. #4-

Entrepreneur 140

Entrepreneur Technical Review Hiring United States 140

Up and Running

JULY 26, 2016

I strongly believe that the first few hires of a startup should belong to the growth department, whether they’re marketers, community managers, or salespeople (selling your product is the best way to learn how to improve it). Jun-15: Community Manager (growth team). Lean marketing. 1x hacker in charge of product/development.

Revenue 60

Revenue Acquisition Channel Campaign 60

Startup Lessons Learned

JULY 6, 2020

First in Wuhan, China, and then the fact that it can spread so quickly in Italy and continental Europe really surprises me and I think a lot of others as well in the scientific community. I think once we lean on the community, the community really has uplifted us to an even more promising stage. Eric Ries : First ever?

Artificial Inteligence 60

Artificial Inteligence Open Source Cofounder Design 60

crowdSPRING Blog

JUNE 8, 2011

It’s not easy being lean – [link]. crowdSPRING to Create a New Logo for UN Population Fund’s Worldwide 7 Billion Actions Campaign – [link]. Why the United Nations is turning to crowdsourcing to launch its ’7 Billion Actions’ campaign – [link]. .&# -Jeff Bezos [link]. You don’t know the basics.

Social Media 96

Social Media Small Business Design Media 96

Up and Running

NOVEMBER 16, 2016

Eyal recommends leaning on your existing business (or even social) network to support you on your big day. Get the community engaged with local chambers. “If “A top lesson I learned very quickly about my first day of business is that empty spaces are foreboding,” says Eran Eyal of Springleap. How can you make sure to draw a crowd?

Programming 60

Programming Lean Advertising Technical Review 60

crowdSPRING Blog

APRIL 18, 2011

I wanted to run a marketing campaign saying “Our business is so easy and secure it makes signing documents feel like a Corona commercial&# but our legal team said no. The notary community (yes it can be a feisty, union-like group) generally dislikes us because they believe online notarizations will put them out of business.

Small Business 105

Small Business New Jersey Internet Bootstrapping 105

crowdSPRING Blog

MAY 26, 2017

.” Simply building a crowdfunding campaign isn’t enough. Gabriel Bestard-Ribas , who raised over $300,00 during the Indiegogo campaign for his Goji Smart Lock agrees: Why do people support crowdfunding? Good campaign design is a must if you want your project to succeed. Sell Your Pitch with Video. We love to watch it.

Campaign 51

Campaign Design Video Social Media 51

crowdSPRING Blog

JUNE 17, 2012

The advantage of a hosted blog on a site like Tumblr , or Posterous is that you can can have your blog up and running in minutes, leverage the built in communities those services offer, and allow you to focus solely on the content. Related posts: Lean Marketing tips: not-for-profit edition. Use the right words. Just not exclusively.

Lean 94

Lean Audience Marketing Hosting 94

crowdSPRING Blog

MAY 11, 2012

The image above is an ad created by TBWA for Moustaches Make A Difference – a campaign to raise support for prostate cancer research. Lean Marketing: Delivering Customer Service via Social Media – [link]. Lean Marketing: Delivering Customer Service via Social Media – [link]. Who’s Next? – [link].

Social Media 92

Social Media Small Business Design Media 92

crowdSPRING Blog

DECEMBER 14, 2016

You can learn more about setting goals in our post on Lean Marketing 101: Setting Goals. Tip: Do your best to keep conversions tied to the same outcome for the various SEO campaigns you’ll undertake. First, it created useless data because we could not compare conversion rates later in our campaigns to the earlier data.

SEO 48

SEO Search Engineer Small Business 48

Steve Blank

MAY 1, 2015

Thibault Duchemin and his team applied for our Lean LaunchPad class at UC Berkeley in 2014. Lean LaunchPad: A Year After. Listening to Jason’s story made me realize how critical our experience with the Lean LaunchPad has been in our entrepreneurial journey at Transcense. Pre-Lean LaunchPad – Giving a Voice to the Deaf.

Cofounder 120

Cofounder Lean Customer Development Startup 120

crowdSPRING Blog

NOVEMBER 10, 2010

Lean Startups aren’t Cheap Startups – [link]. Mike Samson, Co-Founder of @crowdSPRING on Community Building & NO!SPEC SPEC Campaign [link]. Employee Equity: Restricted Stock and RSUs on #mbamondays – [link]. Useful comparison of Amazon vs. Rackspace clouds & why Mixpanel is moving to EC2 – [link].

Social Media 92

Social Media Costa Rica Small Business Design 92

Startup Lessons Learned

AUGUST 24, 2009

Just like in the world of startups, we can start to use micro-scale pilot programs, executed in lean fashion, to gather real facts for making ROI decisions about new project investment. Make it easy to “pilot&# new work with a test community of actively engaged readers, and provide a mechanism for measuring the impact of these pilots.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

ConversionXL

FEBRUARY 3, 2020

Within a few years, Anderson became the face of college girls in what seemed to be every marketing campaign. Anderson’s image became so common online that there were online communities dedicated to reporting sightings of her around the web. Below is just a small sample of how frequently photos from this session were used.

Stock 71

Stock Software Review Arizona Technical Review 71

crowdSPRING Blog

MARCH 10, 2011

Crowd funding part 2: Creating a successful campaign – [link]. Lean UX: Getting Out Of The Deliverables Business – [link]. Ten Ways to Find Your Center of Gravity – [link]. Good post about the pitfalls of code refactoring for startups – [link]. Facebook comments: Pros and cons for business – [link].

Social Media 94

Social Media Small Business Design Media 94