Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). Search engine marketing is simply buying advertising for your business from Google or another search engine company. Cost per action (CPA).

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Search Engineer SEM Widget 225

Berkonomics

JUNE 25, 2020

The old measures, including return on investment, percentage of profit against revenue or employee count, and more, obviously are still relevant. CMRR (Contracted Monthly recurring Revenue). Revenues are recorded as earned, not paid, especially when paid in advance. CPA (Cost per Acquisition).

Internet 62

Internet CPA Acquisition Revenue 62

Startup Professionals Musings

MARCH 23, 2013

Cost per action (CPA). PPC experts charge you to research, analyze, and estimate hit ratios, to optimize your success and set a campaign spending budget for you. Campaign setup and ad copy writing. For sites displaying the ads, this is called pay per click (PPC). Popular keywords have higher costs. Marty Zwilling.

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Search PPC Widget SEO 226

YoungUpstarts

MAY 20, 2018

Whether it’s hiring a full staff of employees you don’t need yet or running multiple marketing campaigns left and right without any obvious branding objectives, spending cash unwisely can eventually lead to the death of your business. David Johnson is a CPA and holds an MBA from Columbia. Pay Yourself.

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Startup Salary CPA Small Business Administration 140

ConversionXL

JANUARY 3, 2017

He or she rolls in out of left field reigning in our ideas or making us update high-converting pages with topical campaign driven brand messaging. Brand campaigns consist of several components that lay the foundation for your future conversion rates. Enter the brand jerk. We all know the brand jerk. Image Source.

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.Net Campaign Conversion Revenue 111

Both Sides of the Table

FEBRUARY 21, 2010

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. I believe that many social networks confused this idea. Early evidence is good.

Advertising 284

Advertising Las Vegas Affiliate RSS 284

The Startup Magazine

NOVEMBER 25, 2019

Online retailers are increasingly turning to subscription sales models to get a reliable strain of long-term revenue for the business. Visualizations about monthly recurring revenue, profits and loss, cycle analysis, rebill rates and more are updated in real time.

eCommerce 135

eCommerce Analytics Security Churn Rate 135

ConversionXL

SEPTEMBER 17, 2019

Creating a tailored, personalized campaign is often done with micro-triggers: Did the user spend more than X minutes on the site? All of these data points personalize the messaging for retargeting campaigns. But even a talented campaign manager can juggle only so many variables. Did they view more than Y pages?

Artificial Inteligence 131

Artificial Inteligence CPA Campaign Metrics 131

Berkonomics

AUGUST 1, 2013

The old measures, including return on investment, percentage of profit against revenue or employee count, and more, obviously are still relevant. CMRR (Contracted Monthly recurring Revenue). Revenues are recorded as earned, not paid, especially when paid in advance. CPA (Cost per Acquisition).

Internet 75

Internet CPA Acquisition Revenue 75

ConversionXL

SEPTEMBER 28, 2017

Macro conversions are the primary goal of your website, to convert user traffic into revenue. On the other side of the coin, micro conversions are actions a user completes that are either on the path to revenue-generating macro conversions or not directly related to revenue-generation at all. 1) Revenue per visitor.

Metrics 121

Metrics Acquisition Conversion Revenue 121

crowdSPRING Blog

JUNE 26, 2011

This is where the subjects of revenue enhancement and customer lifetime value arise. But once you have been successful at converting healthy percentages of your traffic , it is essential that you turn your focus to supplementing revenue, increasing shopping cart value, and maximizing the lifetime value of your new customers.

CPA 69

CPA Analytics Viral Small Business 69

searchengineland.com

MAY 30, 2012

B2B Search Marketing. In House Search Marketing. Search Marketing Toolbox. What is Social Media Marketing. How To: Social Media Marketing. Social Media Marketing Library. Our Social Media Marketing Events. More At Marketing Land. How To: Search Marketing. How To: Social Media Marketing.

SEO 54

SEO SEM Social Media Search 54

Mike Michalowicz

NOVEMBER 11, 2021

These Go-Getters have been instrumental catalysts in educating fellow small business owners in the innovative Get Different marketing system. Michael Buzinski, President & CMO of Buzzworthy Website Marketing , is a lifelong entrepreneur, digital marketing thought leader, best-selling author, and US Air Force Veteran.

Paraguay 84

Paraguay Cofounder Cleveland Email 84

Occam's Razor

AUGUST 12, 2013

MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. MCA-AMS covers the challenge of attributing accurate impact of our marketing and advertising efforts across multiple devices (desktop, laptop, mobile, TV). It is sweet.

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Channel Analytics Campaign Conversion 161

ConversionXL

FEBRUARY 3, 2017

Bo Bennett once said, “Affiliate marketing has made businesses millions and ordinary people millionaires.”. Of course, affiliate marketing has this mysterious aura about it. It’s nothing more than another marketing channel for you to experiment with, analyze, optimize and grow. What Is Affiliate Marketing?

Affiliate 48

Affiliate Programming Marketing PPC 48

ConversionXL

MARCH 13, 2013

Total revenue – Yes total revenue is generally a vanity metric. Great you’ve got revenue. Get more revenue? Assumption: Hmm I have this great idea for a new app that helps content marketing experts track what pieces of content are driving leads and who is interacting with their content. Where from?

Metrics 111

Metrics Analytics Aggregator Revenue 111

Occam's Razor

DECEMBER 9, 2013

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). In this post I want to arm you with the evolution you should undertake in your companies when it comes to marketing and analytics. Owning audiences, instead of just renting them.

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Analytics Marketing Channel Metrics 165

ConversionXL

FEBRUARY 26, 2020

After reading this post, you’ll know more than 99% of marketers about how to use UTM parameters. Marketers must be able to reliably credit conversions (i.e. results) to the correct traffic source to compare the performance of marketing activities across various channels. You may run, for example, several Facebook campaigns.

Analytics 118

Analytics Campaign Email Channel 118

Up and Running

MAY 28, 2015

You do in small business, in startups, you survive on focus, and my shortcut to strategy that I like is think about identify, market and business offering. Market for me is who is your key target market? That’s the market is who we’re after. What’s marketing? What is your key focus?

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Lean Business Plan Video Software Review 60

Occam's Razor

MARCH 25, 2014

In this post I want to share that one-page list of the best metrics for digital content, marketing and business success with you. Do the customer and the company both end up with a win-win (they get joy and task completion, we get some current revenue and possibly a long term repeat customer)? It would not surprise me.

Metrics 155

Metrics Marketing Analytics Channel 155

crowdSPRING Blog

APRIL 6, 2015

Marketing is an analytical process. Most small businesses and startups follow some version of this rational approach to operating and marketing a business. The result of this simple is your CPA, or Cost per Acquisition and this is the key to understanding whether your marketing tactics are working for you or not.

Metrics 48

Metrics CPA Lean Marketing 48

Occam's Razor

AUGUST 9, 2016

For our Market Motive Analytics training course , we provide students with access to one ecommerce and one non-ecommerce site because they simply can't learn well enough from my magnificent videos. It has been a great way to immediately influence revenue for my ecommerce engagements. Now, you can! It is painful.

Analytics 60

Analytics Metrics eCommerce PPC 60

Startup Lessons Learned

DECEMBER 14, 2009

Companies use that money to market the product or service to more customers. A business that strives for something like this should absolutely be charging money from day one, in order to establish baselines for their two key metrics: CPA (the cost to acquire a new customer) and LTV (the lifetime value of each acquired customer).

Customer 156

Customer San Francisco Viral Lean 156

ConversionXL

SEPTEMBER 30, 2020

Urchin , later acquired by Google, invented an amazing way of measuring campaign performance by using last non-direct click attribution and first-party cookies. Single-channel attribution models don’t reflect reality, but marketers continue to make decisions based on these outdated models. Smartphones were rare.

Artificial Inteligence 121

Artificial Inteligence Channel eCommerce Conversion 121

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Oh, and everything has a CPA (not just your paid search or display/banner ads). Kill things that don't have an optimum CPA.

Metrics 151

Metrics Web Analytics CPA 151

Duct Tape Marketing

JUNE 2, 2017

How to minimize customer acquisition costs written by Guest Post read more at Duct Tape Marketing. yet your marketing spends translates into zero net gain–or even a loss in some cases. To get accurate values, use data from customers you acquired through your own marketing efforts outside of growth stage.

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Acquisition Cost Customer Social Media 47

ConversionXL

OCTOBER 30, 2021

The marketing and sales funnel is a time-tested framework for mapping the customer journey. In the current landscape, to successfully guide a person from prospect to customer, you need to think about their behavior and deliver marketing that fits their needs at every stage of the funnel. Image source. Image source. Image source.

Customer 140

Customer Marketing Social Media CPA 140

Duct Tape Marketing

NOVEMBER 26, 2015

The 5 Top Customer Metrics You Need To Track written by Guest Post read more at Duct Tape Marketing. Marketing is one of the largest expenses for many small businesses. However, not all marketing is created equal and a lot of it can simply take your money without any appreciable benefit. Cost Per Acquisition. Lifetime Value.

Metrics 28

Metrics Customer Acquisition CPA 28

ConversionXL

APRIL 12, 2017

Last week, 400+ data-driven marketers from 20+ countries around the world met up in the outskirts of San Antonio, Texas for CXL Live 2017. No, the first 2% is more valuable in terms of revenue. You can personalize just by understanding the markets. Create a revenue forecast before you even run the experiment. LIFT Model.

San Antonio 86

San Antonio Metrics B2B Analytics 86

ConversionXL

JANUARY 18, 2022

Founded in 2015, revenue intelligence startup Gong is now valued at $7.25 Gong is an excellent example of a company dedicated to finding the best content marketing fit and delivering insights that resonate in formats that engage. Develop a social media marketing strategy that nurtures relationships. Use data to validate this.

Social Media 145

Social Media Audience Media Marketing 145

Duct Tape Marketing

AUGUST 13, 2015

How To Get More SEO Value Out of Your Existing Content written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. With a few of the tactics below, digital marketers can make sure that every piece of content they publish is generating traffic, leads, and ultimately revenue. Add more content.

SEO 28

SEO Clickthrough Affiliate Private Equity 28

ConversionXL

APRIL 6, 2016

Roger Dooley: Neuro-persuasion – Brain-based Strategies for Online Marketers. Some of it is legit and helps you be a better marketer, but be careful and look at the data to make sure it’s not BS. Market to the 95%, too! Dooley developed the Persuasion Slide model to help market to the whole brain.

Retention 48

Retention Algorithm Software Review Conversion 48