Ben's Blog

JUNE 28, 2011

Before my partner Marc Andreessen and his friends at the University of Illinois invented the browser in 1993, most people thought only scientists and researchers would use the Internet. The Internet was thought to be too arcane, insecure and slow to meet real business needs. The implications of the propriety vision were not good.

CTO 74

CTO Internet Illinois Cofounder 74

Brandanew

JULY 9, 2015

While Content Marketing can directly lead to that, many prioritize it lower than working say on improving the product or say, running campaigns that give short-term or immediate results. They may also engage with large PR houses to get the distribution going. The Internet is full of noise: . Image source: Flickr.

Marketing 100

Marketing SEO Metrics Agile 100

crowdSPRING Blog

SEPTEMBER 30, 2012

For much of the past five years academics, journalists, bloggers, and assorted mass-media-tag-alongs have been heralding the “ death of newspapers ,” the downfall of the publishing industry and the collapse of information distribution as we know it. In PR placements, ‘place’ matters. Leverage your friends.

Small Business 88

Small Business Public Relations Social Media New York 88

ConversionXL

JUNE 23, 2020

Advertorials are a PR play on steroids, akin to pitching your product or company to a journalist and getting a favorable write-up (but paying for the privilege). Roughly a quarter of Internet users block advertising, meaning that one in four paid ads never reaches the intended audiences. What problems can advertorials solve?

Technical Review 105

Technical Review Software Review Audience Advertising 105

David Teten

JULY 12, 2013

Are you trying to build buzz, but don’t have the cash to launch a full-fledged PR campaign? I emphasize that the best PR you can build is through satisfied customers with high Net Promoter scores. In other words, you should focus first on a great product/service, and only after you’ve achieved that worry about PR.

PR 114

PR Public Relations Startup Technical Review 114

Mike Michalowicz

FEBRUARY 11, 2013

Establishing a presence on the Internet even if you have a physical store, is critical. While it’s important to keep up traditional communication and PR, business owners should also be extending their relationships through online forums – website, blogs, and social networks. Social media isn’t new. They got great results.

Small Business 167

Small Business Marketing PR Social Media 167

crowdSPRING Blog

JANUARY 29, 2012

Websites like Amazon’s CreateSpace , Blurb , and Lulu allow authors to design, produce, and distribute their own books, either digitally or via print-to-order hard copies quickly and inexpensively. 5 great viral marketing campaigns (and what small businesses can learn from them!).

Social Media 86

Social Media Distribution Viral New York 86

David Teten

JULY 12, 2013

Are you trying to build buzz, but don’t have the cash to launch a full-fledged PR campaign? I emphasize that the best PR you can build is through satisfied customers with high Net Promoter scores. In other words, you should focus first on a great product/service, and only after you’ve achieved that worry about PR.

PR 60

PR Public Relations Startup Technical Review 60

Duct Tape Marketing

MAY 8, 2015

People were ‘liking’, posting, pinning, tagging and starting conversations with stickers long before the Internet. Designed and distributed properly they continually generate low-cost exposure, impressions and word of mouth marketing. Cooperative campaigns with others can reduce costs and increase distribution and impressions.

Marketing 28

Marketing Social Media Advertising Warrant 28

Duct Tape Marketing

APRIL 24, 2019

All the important SEO tools that you need for paid traffic, social media, PR, and of course SEO. At the same time, technology, even the internet alone, were making it possible for better products than ever to get created from small companies. They wouldn’t see things through to the end of a successful campaign.

Product 60

Product Sweat Equity Naming SEO 60

SoCal CTO

NOVEMBER 11, 2009

We're very glad our work is effective for them, but this means we do ourselves out of a job for a while once a major campaign is done! We can extend our clients' reach tremendously, and for low cost, by using the internet and social media to distribute and link to the "assets" we create. Absolutely.

Early Stage 150

Early Stage Southern California Los Angeles Marketing 150

Up and Running

AUGUST 22, 2011

When it comes to generating publicity/media exposure for a product or service, trying to determine the amount of time it might take to launch and maintain a successful media exposure campaign is a hard nut to crack. What is the optimal length of a campaign and how much effort will it take to get the job done effectively?

Campaign 78

Campaign PR Media Distribution 78

K9 Ventures

JULY 21, 2016

You would think this is easy in the days of the Internet, but you’ll be surprised that just typing a query into Google doesn’t always yield the results you’re looking for. Launch/Pre-order/Crowdfunding: Do you do a Kickstarter campaign for crowdfunding? Should you do a Self-starter campaign for pre-orders?

Software Review 48

Software Review Forecast Portfolio Distribution 48

Duct Tape Marketing

MAY 4, 2016

PRNewswire – Press release distribution service. The PR Masterclass : How to develop a public relations strategy that works! AdEspresso – The easiest online tool to manage and optimize your Facebook Advertising Campaigns. WordStream – Service that manages PPC campaigns, but great info too. Further Reading.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

www.foliomag.com

JULY 31, 2012

It will allow us to track conversations about our brands and campaigns, spot trends in core content areas and identify key influencers that are connected to our brands.” Web/Internet/IT/eMedia. Marketing/Communications/PR. Internet/Online Only. Distribution. Internet/Digital Media. Finance/Accounting.

Social Media 40

Social Media Rhode Island Media South Dakota 40

crowdSPRING Blog

MARCH 15, 2013

The chart above shows age distribution within major social networks and online communities. Why Your Marketing Campaign Sucks | TechCrunch – [link]. How did Internet Explorer get to be so bad (relative to Chrome, Safari, and Firefox)? Why Your Marketing Campaign Sucks | TechCrunch – [link].

Social Media 105

Social Media Small Business Design Media 105

ReadWriteStart

MAY 8, 2020

Now to pitch something like this, you do not need to create a fancy PR release. If you want your data to be understood quickly by the PR reporter, graphs are a great way to do this. The graph above shows the distribution of confirmed COVID-19 cases clearly and is easy to understand. Image Source. Example: Image Source.

Curation 132

Curation PR Public Relations Social Media 132

Austin Startup

DECEMBER 6, 2017

Our talk consisted all things Internet, the evolution of the buyer’s journey thanks to digital marketing, content marketing/strategy — and public relations’ role in it all. Last week I had an extremely productive coffee meeting with a fellow communications colleague I’ve known for several years.

PR 48

PR Public Relations Marketing Social Media 48

mashable.com

SEPTEMBER 12, 2011

After all, high-quality open source software is free, the cloud makes computer power far less expensive, and anyone with an Internet connection can learn Ruby and CSS. And no matter what the latest trends indicate, you will eventually have to spend money on PR and marketing. million in venture financing. Thanks for the great post!

Startup 79

Startup Social Media RSS Social Network 79

crowdSPRING Blog

AUGUST 29, 2016

The most important innovation Gawker brought to news was its sense that the internet allowed it to do anything. Gawker also blew old school PR standards to smithereens. For years, securing PR for your company meant hiring someone (or a lot of someones) to work networks and grease palms, and even then there were no guarantees.

PR 56

PR Social Media Media New York 56

ConversionXL

MAY 27, 2020

HARO is a great workaround for businesses that want to be featured in media outlets but aren’t in a position to launch a proper digital PR campaign. Confession: I don’t give digital PR too much credit when it comes to link building. The rest collect data once you set up your campaign.) Pros of broken link building.

B2B 142

B2B Social Media Email Campaign 142

steveblank.com

JULY 8, 2011

Reply Quora , on March 12, 2011 at 12:54 am said: What are the free software tools and online services one should leverage for an internet start-up just getting started from an idea?… This video should be the gold standard in explaining contract terms. Thanks for your work. I have lots to go through!

Software Review 110

Software Review Startup Silicon Valley Analytics 110

Cracking the Code

MAY 15, 2008

Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Unfortunately, John Doeer was not in the panel this year, but Tony said he could not believe anymore in Johns forecasts after his support of Hillarys presidential campaign. Cracking The Code. Thursday, May 15, 2008.

Software Review 48

Software Review Technical Review San Jose Venture Capital 48

Both Sides of the Table

FEBRUARY 12, 2017

This got passed around on email from person to person and became so popular it appeared on the Today Show where Jonah (admittedly not an expert in global factory conditions) appeared with Katie Couric and Nike’s head of global PR and debated sweatshops. For example, one product alone — Tasty — is consumed by 500 million people per month.

Media 210

Media Los Angeles Russia Viral 210

Startup Lessons Learned

JUNE 29, 2020

The "drip drip drip" of data he was seeing from countries that were hit first told him what was coming, and he made it his mission to start a campaign for masks -- Masks4All. Which means that for me to get the policy changed here, I actually had to become an advocate and a campaigner. And he hooked me up with some volunteer PR people.

Czech Republic 113

Czech Republic San Francisco Campaign Washington 113