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Why Email Automation is a Must For Your E-commerce Businesses

The Startup Magazine

In short, email automation comes with a plethora of benefits for your business, customers, and your revenue. Helps in refining your marketing and sales campaign. This helps email marketers in understanding what’s working for their email campaign and what’s not. Accelerates revenue. Source: Really Good Emails.

Email 165
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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

By meeting buyers’ post-purchase needs , you’ll improve customer retention. They’ve bought your product multiple times and are ready to tell others. Where marketing drives brand awareness, customer acquisition drives conversions and sales to generate revenue. The marketing cost for the campaign totaled $122.50.

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How a Restaurant Loyalty Program Can Skyrocket Your Business Growth

Women Entrepreneurs Can

Increased Revenue Loyalty programs directly impact revenue, but they also help decrease customer acquisition costs. You can then send them personalized communications and marketing campaigns, including promotions on purchased items and rewards they’re eligible for.

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing.

Retention 113
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How to Master Customer Value Optimization

ConversionXL

Meaning: C = Customers (traffic x conversion rate) CLV = Customer revenue – (CAC + cost of serving that customer) CAC = Customer Acquisition Cost G = Growth. The formula weans businesses from an obsession with traffic and instead focuses on increasing customers that generate the most revenue with the lowest acquisition and maintenance costs.

Customer 132
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How To Develop Your Customer Retention Strategy

ConversionXL

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

Retention 112
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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. It outlines four major growth strategies: market penetration , market development , product development , and diversification. Market development involves taking existing products into new markets.

Marketing 115