Up and Running

JANUARY 22, 2020

Organic Social Media Campaigns. Not only can you run organic campaigns for free on social media, but you can also reach a wide range of audience sectors. You can also leverage messenger marketing platforms such as Mobile Monkey to run chatbox campaigns and engage your contacts on a more personal level. Word-of-Mouth Marketing.

SMS 101

SMS Marketing Affiliate Social Media 101

VC Cafe

JULY 15, 2021

The challenge is that there are millions of micro influencers and still no standard way of booking these campaigns in a programatic approach in the same way that can be achieved with ads. Build a community – often overlooked, but building a community around your app can help you build better products and dramatically increase retention.

Mobile 190

Mobile Social Media Distribution PR 190

The Next Web

MARCH 2, 2014

As members of a rapidly maturing industry, it’s time for mobile publishers and developers to launch charitable and educational campaigns of their own. When designed properly, these campaigns can help developers support important causes and create supportive, tight-knit game communities without losing ground financially.

Mobile 142

Mobile Global Campaign Viral 142

ConversionXL

OCTOBER 14, 2021

Are your campaigns driving conversions? Similarly, understanding that awareness is growing across the industry might prompt AirHelp to team up with a similar company (a non-competitor, but a relevant industry leader) to launch a dual campaign. Or are you concerned more with customer retention and cross-sell opportunities?

Metrics 157

Metrics Marketing Campaign Audience 157

ConversionXL

JANUARY 8, 2018

You’re likely familiar with the different Growth frameworks like AARRR (Acquisition, Activation, Retention, Referral, Revenue). They apply content/link/keyword research, technical audits, content creation and the ability to do massive PR/Awareness/Brand campaigns to help boost this. It all start with Acquisition.

SEO 134

SEO Metrics Analytics Search 134

crowdSPRING Blog

AUGUST 20, 2018

Dunkin’ Donuts ran a campaign that leveraged reciprocity and the idea of “giving to getting” effectively. Called “ Eagles Win, You Win ,” the campaign offered Philadelphia area customers a free coffee the day after the Philadelphia Eagles won a game. The free coffee was redeemed via the Dunkin’ Donuts mobile app.

Las Vegas 63

Las Vegas Philadelphia Small Business Marketing 63

Duct Tape Marketing

MARCH 5, 2015

Let’s take the basic model of the customer journey: Awareness -> Consideration -> Purchase -> Retention -> Advocacy. Mobile messaging adds a CRM component to an awareness campaign. At Waterfall, we are big fans of viral sharing campaigns.

Customer 28

Customer Mobile Viral Retention 28

ConversionXL

APRIL 3, 2018

They used humor – created a Chief Discount Officer’ – CDO – ‘humor to sell a deal’ campaign that included multple emails and direct mail. Tara Robertson – How to 10x Growth by Optimizing Customer Marketing & Retention. Retention is the most important thing – if that’s poor, nothing else matters.

Retention 106

Retention Artificial Inteligence Channel Email 106

VC Cafe

SEPTEMBER 5, 2012

Growth Hacking isn’t viral marketing (although viral marketing is part of it). and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. If a startup is pre-product/market fit, growth hackers can make sure virality is embedded at the core of a product. like/+1/follow?

API 167

API Viral Startup Retention 167

ConversionXL

JUNE 24, 2014

However, just as any marketing campaign needs to be properly thought out so it doesn’t backfire, website owners need to think carefully about what they are sharing and how they are sharing. However, be aware that any slips in customer service or problems with products can also go viral.

Social Network 130

Social Network Viral Social Media B2C 130

ConversionXL

SEPTEMBER 2, 2019

However, just as any marketing campaign needs to be properly thought out so it doesn’t backfire, website owners need to think carefully about what they are sharing, and how they are sharing it. However, be aware that any slips in customer service or problems with products can also go viral. This post contains video, click to play].

Social Network 73

Social Network Viral Social Media B2C 73

Occam's Razor

AUGUST 22, 2011

Mobile Marketing and Analytics: Click-to-Call Mobile Ad Campaigns. Multichannel Analytics- Tracking Online Impact Of Offline Campaigns. Customer Personas, Customer Value, Customer Retention and Non-line Marketing. Email Marketing: Campaign Analysis, Metrics, Best Practices. How can my company become great?"

Analytics 124

Analytics Metrics SEM Web 124

Startup Lessons Learned

DECEMBER 16, 2008

Lessons Learned by Eric Ries Tuesday, December 16, 2008 Engagement loops: beyond viral Theres a great and growing corpus of writing about viral loops, the step-by-step optimizations you can use to encourage maximum growth of online products by having customers invite each other to join. What do they get out of it?

Viral 140

Viral San Francisco Lean Continuous Deployment 140

Startup Lessons Learned

DECEMBER 14, 2009

In a previous post , I covered the three main drivers of growth: Paid, Sticky, and Viral. Let’s look at a viral growth company, like Facebook. If you are building a large, viral, ad-support consumer internet property, you just want to go big! They’re off to cross the chasm. As soon as possible!&#

Customer 156

Customer San Francisco Viral Lean 156

The Startup Magazine

MARCH 28, 2021

So, you’re missing out if you’re not using them in your paid search or SEO campaigns. Sharability adds to the potential of your content going viral. Landing pages are not only linked to marketing campaigns like SEO and paid ads, but they are also essential to marketing. Make sure your website is mobile-friendly.

SEO 183

SEO Social Media Search Campaign 183

Reid Hoffman

MARCH 19, 2019

Dropbox made a great file-sharing product, for instance, but it was their viral marketing campaign that allowed them to cheaply acquire millions of customers. The second is distribution —the ability to get product into the hands of customers. If the key to success is achieving critical scale, massive distribution is essential.

Cofounder 28

Cofounder Business Model IPO Non-Compete 28

Startup Professionals Musings

JULY 30, 2018

TD Bank used a similar #TDTHANKSYOU campaign to delight customers with thank you gifts ranging from Disneyland tickets for a single mom, roses for the elderly, and airline tickets for a mother who wanted to visit her sick daughter. The value of such viral efforts is huge. Relate all compensation criteria to customer experience levels.

Customer 130

Customer Viral Retention Leadership 130

Occam's Razor

MAY 2, 2017

For example, your company is shifting aggressively into leveraging Machine-Learning in your marketing strategies and hence have made a shift to Smart Display Campaigns a huge priority. There are multiple points of value from the Trailheads program (lower support costs, higher retention, faster time to value for clients etc.)

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Mike Michalowicz

FEBRUARY 11, 2013

Surprises always work to instill loyalty and retention. Companies that incorporate article marketing into their marketing campaign demonstrate their expertise in their respective industry while simultaneously attracting new customers. Virally spread your marketing message by making sure influential local bloggers see your video.

Small Business 167

Small Business Marketing PR Social Media 167

ConversionXL

MAY 19, 2016

One of my favorite examples of this is the design of viral loops. Andrew Chen has said that some of the best growth people don’t think in terms of funnels, they think in terms of viral loops. Most funnels treat referrals as another step in a funnel, but of course we know they don’t work that way. Identify User Behavior.

Analytics 78

Analytics Metrics Channel Software Review 78

SoCal CTO

OCTOBER 5, 2010

10 Tips for Adding Game Mechanics to a Non-Gaming Service - ReadWriteStart , September 21, 2010 Game mechanics have become a popular way of increasing user engagement and pushing user adoption, referral and retention, and many startups have sought ways to incorporate game mechanics into their sites. Why You Should Write. Status / reputation.

Technology 191

Technology Product San Francisco CTO Hire 191

ConversionXL

AUGUST 7, 2019

You can catalyze that sharing, something Ann Smarty of Viral Content Bee does regularly: Any time I feature influencers in my content, I tag them on Twitter, not just in my own tweets but also in updates from everyone else. We add the project to Viral Content Bee and include the influencers’ usernames in the project name.

B2B 110

B2B Marketing Social Media B2C 110

Lightspeed Venture Partners

JUNE 11, 2012

Many of the circa 2009 social games were more focused on growth than retention, and in many cases more focused on “satisfaction” than fun. In 2009, viral growth through invitations and notification were the way that Facebook games could get discovered. This has changed dramatically.

IP 114

IP Distribution Viral Mobile 114

abovethecrowd.com

JUNE 2, 2021

Paypal famously offered customers $5 to invite a friend, who would then also get $5 as part of a highly successful viral marketing campaign (they actually started at $20, and then reduced it to $10 and then ended at $5). Would that help retention and NPS (Net Promote Score)? Would they be loyal? Damn straight it would.

IPO 82

IPO Customer Matching Silicon Valley 82

ConversionXL

APRIL 6, 2016

Strategy & Testing: The a-ha moment is the tipping point for retention. The a-ha moment is the tipping point for retention. Day 3 – Analytics, Personalization and Retention. You have three parameters: medium, source, campaign name. Brian Balfour: Optimizing Retention – The Silent Killer and King of Growth.

Retention 48

Retention Algorithm Software Review Conversion 48

blog.expensify.com

APRIL 24, 2012

We have enough problems without opening the door for YASPFC (Yet Another Software Patent FUD Campaign). It makes you look like a religious zealot and a kind of high self-regarding anal retentive. It’s a disease, both in the real world and amongst the software cognoscenti. March 27, 2011 at 1:07 pm. Serdar IRMAK. Bill Beebe.

Java 107

Java PHP Software Review Coder 107