Startup Lessons Learned

APRIL 14, 2009

Lessons Learned by Eric Ries Tuesday, April 14, 2009 Validated learning about customers Would you rather have $30,000 or $1 million in revenues for your startup? All things being equal, of course, you’d rather have more revenue rather than less. And yet revenue alone is not a sufficient goal.

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Steve Blank

MAY 9, 2017

When the product and channel are bits, adoption by 10’s and 100’s of millions and even billions of users can happen in years versus decades. The second thing that’s changed is that we’re now Compressing the Product Development Cycle. This might mean competing with and if necessary killing your own products.

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Steve Blank

NOVEMBER 18, 2010

For decades startups were managed by pretending the company would follow a predictable path (revenue plan, scale, etc.) The Revenue Plan – The Third Fatal Assumption. Notice that the traditional product introduction model leads to a product launch and the execution of a revenue plan. Albert Einstein.

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Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)

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Steve Blank

MARCH 4, 2014

These groups are adapting or adopting the practices of startups and accelerators – disruption and innovation rather than direct competition, customer development versus more product features, agility and speed versus lowest cost. existing enterprises are establishing corporate innovation groups. StageGate Process.

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Steve Blank

NOVEMBER 1, 2010

When it was spun out as a a separate company, Iridium’s 1990 business plan had assumptions about potential customers, their problems and the product needed to solve that problem. They made other assumptions about the type of sales channel, partnerships and revenue model they would need. It All Came Crashing Down.

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Up and Running

MAY 23, 2016

In fact, SaaS industry revenue is projected to grow from $49 billion in 2015 to $67 billion in 2018, a compound annual growth rate of approximately eight percent. In the tactics section, list your sales channels and describe how you will be selling your products. Usually, this is via storefronts, online, or via distributors.

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Steve Blank

AUGUST 27, 2012

He turned his PhD thesis into a killer product, got it funded and now was CEO of a company of 30. It was great to watch him embrace the spirit and practice of customer development. He was constantly in front of customers, listening, selling, installing and learning. Filed under: Customer Development.

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Steve Blank

AUGUST 27, 2009

This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. The Product Development Diagram Emerging early in the twentieth century, this product-centric model described a process that evolved in manufacturing industries.

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Steve Blank

MARCH 11, 2015

They’ve found product/market fit (what products customers want to buy). They’ve learned the best distribution channel to get the product from their company to the customer. They’ve figured out the revenue model (subscription, license, direct sale, etc.) and how to price the product.

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Steve Blank

JUNE 8, 2009

In the last three posts, we drew the relationship of market risk and invention risk with vertical markets and pointed out verticals where customer development would be useful. In contrast to simply executing your business plan, the Customer Development process is built on low-cost and continuous learning and iterating.

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Startup Lessons Learned

AUGUST 24, 2009

Mass blasts of information are ineffective, because the broadcast channels are suffering from information overload (even in social media). There are too many products clamoring for attention. Test-marketing is now easier than ever before, thanks to leveraged distribution channels like AdWords and Facebook. Is that a lot?

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Startup Lessons Learned

DECEMBER 14, 2009

Each of these four currencies represents a way for a customer to “pay&# for services from a company. A great product enables customers, developers, partners, and even competitors to exchange their unique currencies in combinations that lead to financial success for the company that organizes them.

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Startup Lessons Learned

JUNE 5, 2009

She has a separate team, with its own culture and office, and a mandate straight from top management to innovate without regard to the company’s historic products, channels, or supply chain. And so the spreadsheet is built with conservative assumptions, including a final revenue target. So far, so good.

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Startup Lessons Learned

OCTOBER 23, 2013

In the Udemy course, Alistair and Ben expand these basics into a description of how to create empathy, stickiness, virality, revenue, and scale. Stickiness, Ben and Alistair say, is where people move on too quickly--they don’t make sure they really have a product that has the right features and functionality to meet their customers’ needs.

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ReadWriteStart

JUNE 20, 2012

In both physical and Web/mobile channels, earlyvangelists display these common characteristics: They have a problem or need. We now know this results in wasted engineering effort, time and cash, as customers don’t use, want or need most of the features developed without their input. They understand they have a problem.

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YoungUpstarts

AUGUST 15, 2017

by Robbie Kellman Baxter, author of “ The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue “ The fastest growing businesses today have a powerful secret weapon: superusers. This special group of customers goes far beyond using your services regularly and paying promptly.

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Steve Blank

MAY 4, 2009

Every product marketer thought they should help define the product feature set, etc. But without sales there is no revenue, and without revenue there is no company. All the strategic thinking in the world won’t make up for a missed revenue plan. Sales was the Sharp End of the Stick, and Marketing was the Stick ?

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Startup Lessons Learned

AUGUST 16, 2010

It requires separating the product launch from the marketing launch (see Dont Launch ) as well as other staple Lean Startup tactics: minimum viable product, split-testing, customer development and the pivot. Those tools, combined with focused customer interviews, have turbo-charged the company’s ability to learn.

San Francisco 167

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A Smart Bear: Startups and Marketing for Geeks

MARCH 11, 2014

They have many, many man-years of development and customer development in them. You have your general management meeting and in your general management meeting you talk about product development, about marketing and about finance. All of these are about the product being badass. How do you split revenue?

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Startup Lessons Learned

NOVEMBER 22, 2008

Because the book is chock-full of examples of how to do this in older industries, I will focus on my experience integrating NPS into an online service, although it should be noted that it works equally well if your primary contact with customers is through a different channel, such as the telephone. Even just 10 might be enough.

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maplebutter.com

JANUARY 8, 2013

Or should I launch products and a startup for each of them, focusing on only 1 product at a time? I would focus on one product and set a goal to generate $1M in yearly revenue from it. Do that – nothing else but one product / company / focus and get to $1M in sales with atleast $15% net profit. do something else.

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Startup Lessons Learned

SEPTEMBER 11, 2009

This single decision wound up costing the company significant revenue and over the course of several months sent its customer growth into decline. Most normal customers – even among early adopters - do not pay attention to the trolls. I don't run my business with that lack of respect for my customers that IMVU does.

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ConversionXL

FEBRUARY 9, 2016

On Sean’s GrowthHackers.com , categories include… So, essentially everything from customer development and onboarding to persuasion and social marketing fall under the umbrella of growth hacking. The key differentiator being the product-level focus vs. the channel-level focus of traditional marketing effort.

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www.quora.com

JANUARY 16, 2011

You can argue that the DNA created by Microsoft's over emphasis on distribution (Steve) and development (Bill), has ultimately cost it $50bn or more in lost revenue, market share and market capitalization. Developers have worn the crown for the last 30 or more years in the technology industry - rightly.

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techcrunch.com

OCTOBER 23, 2010

Twitter is an excellent distribution channel for us. (B) You lost credibility with your statement: “The problem is that many programmers have loads of talent with no product sense and business students have great designs with no way to implement them.&# Hopefully your idea of business model isn’t “ad revenue based”.

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Technical Review Cofounder Technical Cofounder Software Review 84

ConversionXL

SEPTEMBER 10, 2012

“ There are no facts inside your building, so get outside ,” is one of the mantras of Steve Blank , the father of customer development and author of The Startup Owner’s Manual. If you run an e-commerce site, you want to see which channels are performing the best. Talk to people. Ecommerce report.

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