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[Review] The Social Customer

YoungUpstarts

Unlike traditional CRM, Social CRM (or SCRM) is about how companies reach out to customers at the times and channels where the customer feels most at ease. Avoid confusing Social CRM with its disparate components like database marketing, IT systems, loyalty programmes, social media platforms, or marketing and PR alone.

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[Review] The Social Customer

YoungUpstarts

It covers community management, listening on social channels, mining of one’s customer database, establishment of a social CRM team, and the invoking of either macro responses (automated activities like birthday coupons) or micro responses (manual interventions like organising a press briefing).

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Guide to Create an Uber for Courier App

ReadWriteStart

Real-time updates – After all, pr ompt push notifications should be sent to the devices of customers related to booking status, location of the courier delivery personnel, and promotional offers. Robust database management through tools like Apache, MongoDB, and MySQL. . Timely sharing of SMS notifications via Twilio.

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Cannabis Marketing Without Paid Ads: How to Do it Right

Up and Running

unpaid) channels can be a goldmine for cannabusinesses today— if you know how to do it correctly. This article will discuss how to conquer the following unpaid channels to enjoy serious returns and long-term profitability from your cannabis advertising efforts: Search Engine Optimization (SEO). PR and media outreach.

SMS 101
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Review: Transformify Recruitment CRM vs Naukri.com

Transformify

Resume Database Access. Each job post is automatically indexed by 50+ job boards worldwide and shared via the social media channels to attract the right candidates actively looking for a job. Disadvantages: A passive database of candidates who may not be looking for a career change. ii) Resume Database access. Naukri.com.

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Intellectual Property for Startups in the Real World

Gust

Later stage companies have some additional concerns: What favorable impact could IP have for PR, marketing and investor relations purposes, or as an attraction to potential acquirors? Building and populating databases of user-supplied information and content (copyright).

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Entrepreneurs are Everywhere Show No. 2: Anand Sanwal and Chris Shipley

Steve Blank

Those were the messages from the two latest guests on Entrepreneurs are Everywhere , my radio show on Sirius XM Channel 111. Clips from their interviews are below, but first a word about the show: Entrepreneurs are Everywhere airs Thursdays at 1 pm Pacific, 4 pm Eastern on Sirius XM Channel 111. Chris : It’s exactly like that.