Occam's Razor

OCTOBER 14, 2014

Finally, one small bonus, if you are amongst the absolutely most sophisticated Analysts/Marketers in the world, you'll create desired targets for your Assisted Conversion performance… Most companies continue to use the awful last-click attribution model (see more: Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models ).

Analytics 133

Analytics Vertical Metrics Web 133

Steve Blank

JUNE 5, 2009

You make several first order approximations about your business model, distribution channels, demand creation, and customer acceptance. The person who can quickly re-channel that excitement to a different idea (one based on fact, not faith) will have much more success. There is no certainty about a startup on day-one.

Silicon Valley 231

Silicon Valley RSS Vertical California 231

Up and Running

SEPTEMBER 2, 2020

Pixar was at the forefront of 3-D animation and storytelling but had no knowledge of the movie industry or distribution channels. By partnering, Pixar now had expert guidance and financial backing to distribute and sell their masterpieces. Focus on companies outside of your industry or vertical.

Small Business 153

Small Business Reputation Partner Revenue 153

ConversionXL

OCTOBER 25, 2018

It’s hard to do, which is why most demand generation advice merely advocates adding another channel or tool to the heap. At a bare minimum, correct goal tracking in Google Analytics identifies the most valuable on-site user behaviors and attributes them to a marketing channel. Create and distribute content to those segments.

Demand 132

Demand Vertical Campaign Channel 132

Duct Tape Marketing

JANUARY 25, 2023

And now I think it's definitely through technology, through, you know, a lot of advances in opportunities. Self-publishing a book definitely got you at the bottom of the list of books that somebody was going to read or even take for free. And again, for a lot of people, that's what they were concerned with was distribution.

Audience 87

Audience Revenue Distribution Differentiation 87

ReadWriteStart

DECEMBER 8, 2011

Today, the problem has once again changed definition. And to engage effectively with them, we need to reach them through all those various channels. So, the definition of a lead database has expanded from being Name, Address, Email ID, Phone No, etc., It's just not worth it.

Greece 116

Greece Entrepreneur India Silicon Valley 116

Duct Tape Marketing

FEBRUARY 16, 2022

I, I mean, there's definitely pros and cons to, to being a generalist versus a, a spec. So I think ultimately what happens when people start to focus on a market is they do find themselves drilling down even further, either through a channel or a type of client or range of clients. It doesn't have to just be a vertical.

Framework 78

Framework Vertical Hosting Networking 78

Duct Tape Marketing

AUGUST 25, 2022

I, I mean, there's definitely pros and cons to, to being a generalist versus a, a specialist, right? So I think ultimately what happens when people start to focus on a market is they do find themselves drilling down even further, either through a channel or a type of client, a range of clients. It doesn't have to just be a vertical.

Marketing 82

Marketing Framework Vertical SEO 82

Rob Go

JANUARY 21, 2016

Convenience tends to be an area where incumbents struggle, especially when convenience is tied to new forms of distribution. Incumbents are where they are because they have scale through the existing large modes of distribution (eg: physical retail). Why Convenience is Better. An example of this is the market for wine. For Founders.

Disintermediation 28

Disintermediation Distribution Demand Flash 28

Steve Blank

NOVEMBER 2, 2009

have product/market fit,) then you invest the dollars to create end user demand and drive those customers into your sales channel. All of this is hit upon in your book but reframing and coming back to the concepts via this blog will definitely help with clarifying the ideas and processes behind Lean Startups.

Lean 259

Lean Silicon Valley Startup RSS 259

YoungUpstarts

APRIL 28, 2020

It’s a process that requires the alignment of different sections of your business and requires an immense effort that – if planned right – is definitely worth it. Externally, you must communicate the rebranding to your customers, vendors, and partners, while making sure that all your social channels reflect the new branding.

Social Media 191

Social Media Channel Vertical Partner 191

Both Sides of the Table

JANUARY 17, 2011

The key is channeling what you learn when you drive onto paper for retention purposes so you have to write it down soon afterward. I put my definitions on them because I didn’t want my thinking to be constrained by industry-defined boundaries or definitions. Were they vertically integrated ? If so, why?

Technical Review 356

Technical Review Framework Audience Media 356

ConversionXL

JUNE 2, 2022

They also use multi-channel content distribution to improve brand awareness and meet prospects where they already are. LiveRamp learned they could reach their accounts through a multi-channel sequence, including: Display advertising; Email marketing ; Outbound SDR calling; Direct mail.

Marketing 100

Marketing Campaign Email Sales 100

Steve Blank

MAY 7, 2009

Take a look at the companies who have raised money (and are still going) after competing: [link] Preparing the pitch for a year is definitely excessive, but I don’t see the harm done in taking a few weeks of doing brutally honest market validation, surveys, financial forecasts etc. I now think that was a mistake.

Business Plan 152

Business Plan Silicon Valley RSS Venture Capital 152

Start Up Blog

APRIL 29, 2013

An era defined and dominated by the few who could afford the factories, the media and the distribution systems. In fact, we can expect constant re-definitions of what we thought was right as a new maxim in the coming years. But it’s here to stay and is about to replace the 200 year anomaly of the industrial era.

Uruguay 123

Uruguay Technical Review Vertical Las Vegas 123