ConversionXL

MAY 22, 2017

After that, the adoption of the cloud as a more scalable and cost-effective approach allowed small/medium business to build CRMs around very specific market needs and establish dominance in new vertical segments. Marketing and Sales departments are strongly aligned on the definition of MQLs. Eloqua was the proof of that.

Customer 92

Customer Marketing Artificial Inteligence Clickthrough 92

VC Adventure

FEBRUARY 21, 2011

This theme – distribution – involves companies leveraging the inherent scalability of the Internet and it’s key platforms in targeted, but extremely large markets. We should definitely do that!” ” For a little while that was the extent of it. We’d talk about Mark Pincus and what a special CEO he is.

Distribution 48

Distribution Vertical Partner Internet 48

ConversionXL

MAY 27, 2022

Bootstrapped startup Omnisend carved out a $19 million niche in an already saturated vertical. Demand generation marketers create and distribute strategic content (mostly for free) to build awareness and demand for their brand or product. Each definition also discusses why the concept is important and includes a helpful example.

Lead Generation 107

Lead Generation Demand Audience eCommerce 107

Occam's Razor

JULY 24, 2018

You’ll certainly need new talent, you’ll need a stronger strategic leader (less ink, more think ), you’ll need to identify specific analytics projects to deliver those metrics, and you’ll most definitely need funding. Slice the matrix vertically along the time-to-useful dimension…. Is the distribution optimal? What do you see?

Analytics 93

Analytics Framework Metrics Algorithm 93

Steve Blank

NOVEMBER 16, 2009

Even startups that are dominated by technical risk have the customer validation risk of finding positive ROI distribution in a large market. Not sure I would make the same definitive statements about best bet for Market Type. Let’s not let startups use this as an escape hatch to avoid customer development. Great quote.

Customer Development 223

Customer Development Web Developer Customer 223

Startup Lessons Learned

AUGUST 24, 2009

One is explaining the world as it used to work: the importance of gatekeepers, the scarcity implied by limited distribution, and the resulting quality bar that the industry is so proud of. Mostly it is the time and expense required to create the means of distribution for that industry. It’s just taking some longer than others.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

View from Seed

FEBRUARY 1, 2017

Voice-powered products and services will exist and succeed or fail via as yet unknown but fundamentally different looking distribution and discovery mechanisms. Because voice activation may require users to know both what they want and who provides it, today’s leading brands in any given vertical will have a huge advantage.

Vertical 120

Vertical Differentiation Internet SEO 120

YoungUpstarts

APRIL 27, 2018

This is your elevator pitch and is the definition of your niche. Potential clients might know you, know you are active in a vertical and have a problem they need to solve, but they need to have a belief that you can do the work effectively. This is why people travel, offer free audits, and distribute research.

Developer 149

Developer Elevator Pitch Reputation Vertical 149

YoungUpstarts

MARCH 29, 2013

Such marginal increases add up even more with Rockefeller’s other favorite tactic… Vertically Integrate. Vertical integration allowed further cost reductions by taking charge of different manufacturing inputs and distribution.

Vertical 174

Vertical Green Restful America 174

Occam's Razor

OCTOBER 14, 2014

The sources providing this information continue to be insightful in many services they offer, and you should definitely hire them if you need those services. The Definitive Guide To (8) Competitive Intelligence Data Sources! ) And you also have, perhaps more useful, the industry wide acquisition strategy distribution.

Analytics 133

Analytics Vertical Metrics Web 133

Duct Tape Marketing

JANUARY 25, 2023

And now I think it's definitely through technology, through, you know, a lot of advances in opportunities. Self-publishing a book definitely got you at the bottom of the list of books that somebody was going to read or even take for free. And again, for a lot of people, that's what they were concerned with was distribution.

Audience 89

Audience Revenue Distribution Differentiation 89

Up and Running

JULY 26, 2016

While it’s not a sustainable growth channel because you simply can’t get featured every week, kicking off with a major tech press publication definitely helps. Still, it’s become one of our most profitable acquisition channels, and more importantly an excellent way to test new customer verticals and target markets. in other countries).

Revenue 60

Revenue Acquisition Channel Campaign 60

ConversionXL

JUNE 20, 2019

But DailyMotion’s geographic distribution of users doesn’t mirror YouTube, especially within the United States. Of course, with Wisita, you must create the audience for your videos—there’s no inherent distribution network (unlike YouTube). DailyMotion reports 300 million active users; they watch more than 3.5 billion videos per month.

Hosting 127

Hosting Video Technical Review Software Review 127

Steve Blank

JUNE 5, 2009

You make several first order approximations about your business model, distribution channels, demand creation, and customer acceptance. I don’t think it’s fair to “compare&# the two related posts — they definitely compliment each other. There is no certainty about a startup on day-one. It’s powerful.

Silicon Valley 219

Silicon Valley RSS Vertical California 219

Steve Blank

NOVEMBER 4, 2021

Anthony Ulwick and Ted Thayer of Strategyn have a set of unique and valuable insights: Rather than defining markets as existing, adjacent or new markets – or by verticals, technology, demographics, et al. Their Jobs-to-be-Done Market Definition Canvas make the Lean Startup methodology even better by finding and defining a market up front.

Customer 421

Customer Marketing Lean Vertical 421

Duct Tape Marketing

AUGUST 25, 2022

I, I mean, there's definitely pros and cons to, to being a generalist versus a, a specialist, right? It doesn't have to just be a vertical. Well, I think that something that should be thought about with any content is distribution. I think, uh, to particularly people getting started. you get kind of bored after a while.

Marketing 84

Marketing Framework Vertical SEO 84

Up and Running

SEPTEMBER 2, 2020

Pixar was at the forefront of 3-D animation and storytelling but had no knowledge of the movie industry or distribution channels. By partnering, Pixar now had expert guidance and financial backing to distribute and sell their masterpieces. Focus on companies outside of your industry or vertical. Makes you more competitive.

Small Business 153

Small Business Reputation Partner Revenue 153

ReadWriteStart

DECEMBER 8, 2011

Today, the problem has once again changed definition. So, the definition of a lead database has expanded from being Name, Address, Email ID, Phone No, etc., Some vertical ad networks have gone after this opportunity, Glam Media being one of the most successful of the lot. It's just not worth it.

Greece 116

Greece Entrepreneur India Silicon Valley 116

Duct Tape Marketing

FEBRUARY 16, 2022

I, I mean, there's definitely pros and cons to, to being a generalist versus a, a spec. It doesn't have to just be a vertical. Well, I think that something that should be thought about with any content is distribution. I think, uh, to particularly people getting started. Brent Weaver (02:24): Right? I've got out an idea.

Framework 80

Framework Vertical Hosting Networking 80

ConversionXL

OCTOBER 25, 2018

Building a cache of user data in a CRM that’s strong enough to inform demand gen campaigns—what content to produce, where to distribute it—can take years, according to Brandt Bogdanovich of MST Solutions. Create and distribute content to those segments. Months or years of uncoordinated efforts erode data quality.

Demand 132

Demand Vertical Campaign Channel 132

abovethecrowd.com

APRIL 17, 2013

eBay recently launched an aggressive campaign attacking Amazon’s rate table on a vertical-by-vertical basis ( those percentages can be found here ). In order for your platform to be the “definitive” place to transact, you want industry leading pricing – which is impossible if your rake is the de facto cause of excessive pricing.

Europe 101

Europe Social Network Technical Review IPO 101

Rob Go

JANUARY 21, 2016

Convenience tends to be an area where incumbents struggle, especially when convenience is tied to new forms of distribution. Incumbents are where they are because they have scale through the existing large modes of distribution (eg: physical retail). Why Convenience is Better. An example of this is the market for wine. For Founders.

Disintermediation 28

Disintermediation Distribution Demand Flash 28

Steve Blank

NOVEMBER 2, 2009

All of this is hit upon in your book but reframing and coming back to the concepts via this blog will definitely help with clarifying the ideas and processes behind Lean Startups. Reply Sean Murphy , on November 2, 2009 at 11:55 am Said: This is a common misunderstanding and one that bootstrappers trip over.

Lean 250

Lean Silicon Valley Startup RSS 250

BeyondVC

SEPTEMBER 2, 2006

I can definitely see a need for some of what Google has to offer particularly with the ease of use of unlocking data and analysis and sharing it with others. This would allow Google to leverage its strength – online distribution and a huge user community.

Widget 60

Widget API Vertical Hosting 60

View from Seed

JUNE 22, 2016

So all of us have seen both “horizontal” functions — things like mapping, scheduling, and some of the visual processing — and also “vertical” plays, like managing golf courses and other large amounts of real estate, use cases for insurance companies, for news and entertainment, and so on.

Technical Review 159

Technical Review Startup Software Review B2B 159

Both Sides of the Table

JANUARY 17, 2011

I put my definitions on them because I didn’t want my thinking to be constrained by industry-defined boundaries or definitions. From left to right I wrote in boxes: talent discovery, content development, production, post-production, distribution, & marketing. Were they vertically integrated ? If so, why?

Technical Review 356

Technical Review Framework Audience Media 356

news.ycombinator.com

SEPTEMBER 16, 2011

We already have some competitors in the vertical and while there is no point in trying to hide the actual idea, there are differences in the way we implement stuff that can get us an advantage over the competition. >> True for (A), definitely NOT for (B). Unfortunately I can only talk about the stuff related to the idea itself.

Stealth 41

Stealth Technical Review Startup Software Review 41

www.pakman.com

SEPTEMBER 27, 2012

To build the online media giants of tomorrow, companies need models where the costs of both content and distribution are near zero. But if your service attracts particular verticals of content engagement, not all content is created equal, and some is much more valuable than others. 26 September 2012. 20 Comments. Andres Moran.

Social Media 47

Social Media Vertical Advertising Distribution 47

YoungUpstarts

APRIL 28, 2020

It’s a process that requires the alignment of different sections of your business and requires an immense effort that – if planned right – is definitely worth it. Note that rebranding goes well beyond changing the logo. Just a quick internet search will give you detailed guidelines on how to carry out a rebranding, step-by-step.

Social Media 191

Social Media Channel Vertical Partner 191

Ben's Blog

APRIL 28, 2010

Innovation is almost insane by definition: most people view any truly innovative idea as stupid, because if it was a good idea, somebody would have already done it. Jobs not only killed all the commodity hardware and the horizontal strategy; he went radically vertical. He even added retail stores. Total commitment to the long term.

Technical Review 78

Technical Review Cofounder Technical Cofounder Software Review 78

Steve Blank

MAY 7, 2009

Take a look at the companies who have raised money (and are still going) after competing: [link] Preparing the pitch for a year is definitely excessive, but I don’t see the harm done in taking a few weeks of doing brutally honest market validation, surveys, financial forecasts etc. I now think that was a mistake.

Business Plan 143

Business Plan Silicon Valley RSS Venture Capital 143

ConversionXL

JUNE 2, 2022

They also use multi-channel content distribution to improve brand awareness and meet prospects where they already are. In the third phase (the first two involved planning, documentation, and gaining stakeholder buy-in), Caroo built a series of unique microsites that would be used to target specific verticals and product use cases.

Marketing 100

Marketing Campaign Email Sales 100

Genuine VC

DECEMBER 23, 2009

As the internet becomes more fragmented, when– if you can produce great content in niche areas and then really leverage the distribution on the internet, you’re looking at a very high scale, high ROI, return-on-capital business.” And then, the second piece is really that fragmentation is our friend.

Arkansas 100

Arkansas Algorithm Advertising Audience 100

Genuine VC

DECEMBER 23, 2009

As the internet becomes more fragmented, when– if you can produce great content in niche areas and then really leverage the distribution on the internet, you’re looking at a very high scale, high ROI, return-on-capital business.” And then, the second piece is really that fragmentation is our friend.

Arkansas 100

Arkansas Algorithm Advertising Audience 100

Feld Thoughts

DECEMBER 16, 2015

There are two common ways to scale a system – horizontally or vertically. If you don’t know what this is, let’s work with the simple Wikipedia definition which is pretty good. Think of vertical scaling as building a bigger monolithic machine and horizontal scaling as add more machines to the system.

South Africa 70

South Africa Vertical Los Angeles Minneapolis 70

Start Up Blog

APRIL 29, 2013

An era defined and dominated by the few who could afford the factories, the media and the distribution systems. In fact, we can expect constant re-definitions of what we thought was right as a new maxim in the coming years. Cities are now becoming vertical again. The top down era of one size fits all. And now it is over.

Uruguay 123

Uruguay Technical Review Vertical Las Vegas 123

VC Cafe

JULY 6, 2010

I wanted to easily share high-definition media with friends. I had a lot of high definition pictures and videos, which today you can get with any camera that has at least 10mgpx. It’s all based on growth and on opening the capabilities of the Libox distribution platform to the community. It’s a totally private solution.

Media 84

Media Management API HTML 84