ConversionXL

JANUARY 30, 2013

According to a report by Nielsen on social media Americans spend three times more time on social media than reading their e-mail. of online time is spent reading e-mail and 23% on social. The juicy bit of the study is that more than 70% of social networks users shop online. You can’t sell with social.

Social Media 134

Social Media Sales Media Social Network 134

Up and Running

AUGUST 26, 2020

Once you have established your updated core values, you can create graphics and share them on your social channels, which will remind people of the reasons they enjoy being your customer. Also, consider highlighting eCommerce capabilities that you have available while offering free shipping. Foster transparency.

Marketing 171

Marketing Audience eCommerce Social Media 171

ConversionXL

OCTOBER 7, 2022

Customer acquisition cost (CAC) is an important metric for any ecommerce business. It’s up to every ecommerce business to find the middle ground between investing too little in customer acquisition and spending beyond your means. Table of contents What is ecommerce customer acquisition cost? Landing pages.

Acquisition 22

Acquisition eCommerce Cost Customer 22

ConversionXL

OCTOBER 11, 2022

The average ecommerce store devotes more than 80% of its marketing budget to customer acquisition. In this article, you’ll learn how ecommerce customer retention boosts long-term revenue and the strategies you can use to keep customers coming back. Table of contents What is ecommerce customer retention (and why does it matter)?

Retention 111

Retention eCommerce Channel Community 111

ConversionXL

JULY 21, 2022

When researching a new product, buyers use 10 or more channels to interact with companies. Each channel presents a chance to make a good impression. Optimize each channel, and you’ll win new customers, enjoy higher order rates , and retain customers. Each channel is a piece of the same puzzle.

Customer 118

Customer Marketing Channel Audience 118

ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. Cohort analysis can be done for revenue, churn, viral word of mouth, support costs, or any other metric you care about. Cohort metrics can help drive more repeat customers. The second relies on retention.

Retention 126

Retention Analytics Campaign eCommerce 126

ConversionXL

SEPTEMBER 1, 2020

A typical ecommerce growth formula looks like this: T x CR x AOV = G. Because customer behavior changes over time , ecommerce companies need to understand that customers—and their data—aren’t static. The key is not to get bogged down by short-term metrics at the expense of long-term growth. Image source ). The Need phase.

Customer 132

Customer SMS Retention Acquisition 132

ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics? KPIs vs. digital marketing metrics 1. – Seth Godin. .

Metrics 105

Metrics Analytics Marketing Acquisition 105

YoungUpstarts

MAY 12, 2017

These channels include phone calls, organizational web pages, direct-mail, social-media and so on. With a myriad of channels available for day to day interactions with clients, customer data may be scattered. Also, there has been a huge surge in the use of ecommerce platforms lately. Compilation of Data.

Startup 124

Startup Retention Cloud Affiliate 124

Up and Running

JANUARY 18, 2021

The first thing most eCommerce companies did in February of 2020 was to smash their crystal balls and toss out demand forecasts because the world was shaping up to be like nothing we’ve seen before. Greater social integration. Other social channels also made inroads as 2020 ended.

eCommerce 150

eCommerce B2B Forecast Demand 150

ConversionXL

JULY 3, 2020

You also need metrics on cart abandonment and purchase rates of those who saw your test idea and those who didn’t. We recently worked with an ecommerce business that realized their subscription customers were worth more than one-off buyers. Someone will need to track additional metrics. Process and methodology.

Technical Review 107

Technical Review Software Review API Analytics 107

Up and Running

SEPTEMBER 15, 2021

The templates you can access include the following: Google Ads Search Performance Overview Google Ads Campaign Performance YouTube Channel Report Google Analytics Audience Overview Ecommerce Store performance. These are the channels from which your data will filter through to your dashboard. Identify your metrics.

Sales 137

Sales Metrics Customer Analytics 137

Occam's Razor

JANUARY 2, 2013

This report shows all the goals converting, in addition to the ecommerce order now conversions. Bonus: Ecommerce is sexy, so don't forget to look at that. Go to Conversions > Ecommerce > Product Performance. For this to work the ecommerce tag has to be implemented right. So look at the standard goals report.

Analytics 159

Analytics Search Campaign eCommerce 159

ConversionXL

FEBRUARY 27, 2019

If you’re starting a new campaign or selling a new product, you can create a baseline based on your current metrics. To get an idea of where you are starting out, note metrics like: Open rates Click rates Unsubscribe rates Conversion rates Spam rate. Social media also offers a cache of market research data.

Email 133

Email Software Review Campaign Metrics 133

Occam's Razor

MAY 2, 2017

There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard…. Ecommerce: Betabrand. Then, read on to see what I picked.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

ConversionXL

MARCH 3, 2016

Once you’re sure your analytics are healthy, you can begin trying to understand the five key elements of custom reports: users, sessions, hits, metrics and dimensions. Dimensions: Every report is made up of dimensions and metrics. Metrics: Every report is made up of dimensions and metrics.

Analytics 48

Analytics Customer PPC Metrics 48

Up and Running

JULY 26, 2016

This is when metrics come into play. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. For ecommerce, this is based on transaction size, commission, and chances of the user returning. If the CAC is above the LTV, but not too much—there’s some potential in this channel.

Revenue 60

Revenue Acquisition Channel Campaign 60

Occam's Razor

MARCH 26, 2008

Here's a view that might apply for your ecommerce website. You'll measure multi-channel impact, well beyond your website. In our very first example of ecommerce website notice that the micro conversions are very different from the macro, they are just subservient, a little bit, to the macro. Makes sense right?

Analytics 121

Analytics Conversion RSS Metrics 121

Occam's Razor

DECEMBER 20, 2010

It shows the distribution of the pages people see on your site (not the "silly" metric, average page views per session). They might read 8 stories on your non-ecommerce content site, but you note that people who see three engage for a longer time. 2: Social Media, Baby! Social media is all the rage.

Analytics 118

Analytics Web Social Media Search 118

ConversionXL

OCTOBER 26, 2022

For ecommerce business owners and marketers, jumping on this bandwagon is different to jumping on Facebook and Instagram. This hashtag has become a one-stop TikTok shop for the weird and wonderful products ecommerce businesses sell on the platform, with over 20 billion views and counting. It has significantly boosted our sales.

Sales 115

Sales Customer Viral Marketing 115

Occam's Razor

NOVEMBER 13, 2009

Chapter 3 The Awesome World of Clickstream Analysis: Metrics. The second half shows exactly how to pick the best metrics for your org and, my absolute favorite (Page 64), how to diagnose the root cause of a metrics performance. Non-Ecommerce. No metrics, data pukes, guidance on creating every more reports.

Analytics 71

Analytics Web Technical Review Metrics 71

Occam's Razor

AUGUST 12, 2013

than multi-channel attribution modeling. Here's the outline of our incredible multi-channel attribution modeling adventure: ~ Three Unique Attribution Challenges. ~ Multi-Channel Attribution Models. Multi-Channel Attribution Analysis. ~ Multi-channel attribution across digital channels. Grab a Red Bull.

Channel 161

Channel Analytics Campaign Conversion 161

YoungUpstarts

JANUARY 26, 2020

It means integrating digital technology into every aspect of business, including sales channels. According to one estimate, retail eCommerce sales will top $700 million by 2023 , rising by 60% since 2017. It’s about using all the digital tools at your disposal, crossing every channel in order to maximize sales growth.

Sales 227

Sales Social Media Channel Technical Review 227

View from Seed

AUGUST 30, 2016

These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. “Users” is interesting, but the engagement metrics and value of users is where real success comes into play. Building a network is not the same as building a SaaS or ecommerce company.

Social Media 185

Social Media B2B North America Media 185

ConversionXL

DECEMBER 16, 2020

Finding C-level staff; Managing many communication channels; Processing payroll for many employees [Qualified]; Struggling to get promoted or noticed; Having to use old hardware; Managing legal contracts with clients; Finding reliable e-signature software; None of the above. We will verify this during the test, so please answer truthfully.).

Technical Review 92

Technical Review Software Review B2B Design 92

Occam's Razor

SEPTEMBER 20, 2010

That little bit of extra intent, when compared to other visitor segments, is the reason that conversion numbers (on ecommerce or non-ecommerce sites) for clean direct traffic usually look like these. Untagged campaigns (search, email, display, social media etc). The Problem: Unfortunately. Not a great situation right?

Analytics 122

Analytics Software Review Campaign Flash 122

Occam's Razor

JULY 6, 2016

Yes, I worry that Analysts, and Marketers, are spending too much time with their head buried in custom reports and advance segments and smart calculated metrics and strategic or tactical dashboards. If you are a part of an ecommerce company, order something right now (in a different tab, keep this one open to read the rest of this post!).

Design 86

Design Software Review Mobile Analytics 86

ConversionXL

JANUARY 18, 2022

It’s one of many ecommerce software platforms on the market but only the fifth most popular by market share. It’s also not the cheapest ecommerce platform: Squarespace plans start at $12 per month, Woocommerce has a completely free plan, and Shopify’s plans start at $30 per month. Take Shopify. Image source. Image source.

Equity 94

Equity Marketing Social Media Software Review 94

Duct Tape Marketing

APRIL 14, 2024

Or a Fractional CMO who has worked only with national eCommerce companies might not be the best fit for your local service based remodeling company. This might involve conducting market research, analyzing your target audience, and identifying key metrics to track your progress. We call our strategic process Strategy Firs t.

Hiring 76

Hiring Leadership Differentiation Cost 76

mashable.com

JULY 10, 2012

Jobs Events Try Our New Social News App Welcome to Mashable! 5 Hot Ecommerce Trends to Watch. The Evolution of Ecommerce Series is presented by Litle & Co. , It is the new wave of commerce and, depending on the industry, ecommerce represents either an opportunity for big profit or a death knell for the brick-and-mortar business.

eCommerce 101

eCommerce Software Review Technical Review Social Media 101

Occam's Razor

JULY 18, 2011

With all the sexiness oozing out of social media it might seem insane to write about email. Email remains an immensely credible and profitable channel, with an immense reach to boot. I dare say even more than Search (and without a shred of doubt, more than Social Media). Your company cross-channel outcomes data.

Metrics 137

Metrics Campaign Email Marketing 137

Occam's Razor

OCTOBER 14, 2014

Conversion rate is one of those metrics that I strongly encourage you only create benchmarks for from your own data. Clean measures of conversion rates require a clean and standard implementation of the ecommerce tags. In my case I'm looking at Social Media (boss LOVES social!), And who does not love Organic?

Analytics 133

Analytics Vertical Metrics Web 133

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1.

Analytics 106

Analytics Metrics Channel Campaign 106

Occam's Razor

AUGUST 11, 2015

Custom reports allow you to deeply focus (by eliminating the rif-raf metrics and dimensions, they save time and show just what you want). We mis-align metrics and dimensions across Users, Session, Hits. Social Media Performance Analysis. Key Metrics: Map Overlay Visualization. Social Media Performance Analysis.

Analytics 60

Analytics Customer Metrics eCommerce 60

Occam's Razor

APRIL 13, 2015

Time Lag & Path Length: Pan-Session Ecommerce Analysis. You can simply click on either one of the two above and see the valuable-drilldown view… All the standard Acquisition, Behavior and Outcome metrics you are used to can be leveraged to identify valuable segments. Google Analytics Shortcuts: Save Your Complex Views.

Analytics 60

Analytics Web eCommerce Metrics 60

ConversionXL

JANUARY 14, 2020

Topics are an important feature for social networks, just as genres are for music or categories for ecommerce sites. It’s more than just a distribution channel. Alexa’s Content Exploration tool shows trends for the number of articles published and social media engagement. Twitter recently introduced topics , too.).

SEO 159

SEO Framework SCRUM Search 159

ConversionXL

NOVEMBER 4, 2020

moments you’ll have encountered are: Scheduling and holding your first Zoom meeting; Connecting a Trello board to Slack for instant updates; Uploading your first receipt to Expensify, then getting the money back; Seeing your social media post live through Buffer’s scheduling feature. Marketing Manager Erin Barber at Simplaex.

Conversion 103

Conversion Email eCommerce Community 103