A Smart Bear: Startups and Marketing for Geeks

JULY 12, 2010

Listening to first-time entrepreneurs talk about their competitive advantages is as predictably invalid as the local weatherman's 10-day forecast. We're better at SEO and social media. Well 80% of the folks I meet tell me they're way better than average at SEO, Twitter, and "building communities" whateverthehell that means.

Intellectual Property 319

Intellectual Property Bootstrapping Software Review Open Source 319

ConversionXL

JANUARY 8, 2018

Search Engine Optimization (SEO) is one of the biggest levers that a business can use within their acquisition strategy as part of their Growth goals. One of the biggest channels to do that is through organic search traffic. The best SEO teams are formed by being cross functional (designer, content, SEO, engineer).

SEO 134

SEO Metrics Analytics Search 134

Duct Tape Marketing

NOVEMBER 2, 2023

The rising importance of predictive AI-driven analytics became clear, hinting at a future where forecasts will shape decisions. So marketing is the worst where you have website analytics like Google Analytics, maybe HubSpot, you have SEO data from SEMrush, hres Search Console. You have social data ads, data, et cetera, and everywhere.

Metrics 72

Metrics Analytics Forecast Software Review 72

Up and Running

SEPTEMBER 17, 2020

Review your financial statements and forecasts to determine where a new website fits into your budget. You may want a section to highlight employees, ingredient sourcing, your social channels, or even a blog. Test and refine your SEO. Then determine how much hands-on work you are willing to commit to.

Technical Review 95

Technical Review Software Review Social Media eCommerce 95

ConversionXL

SEPTEMBER 10, 2018

Or, if the content team is producing awesome content but not distributing it across email and social channels, you’re once again missing an opportunity to maximize the ROI. I’ve worked with many companies that set their advertising budgets in stone at the start of the year, even breaking down budgets by channel for each month.

Metrics 132

Metrics Campaign Channel Advertising 132

Up and Running

JULY 31, 2015

This week Peter and Jonathan talk to Tim Berry, founder of Palo Alto Software, about lean business planning, strategy, tactics, specifics (milestones), and the forecast. Strategy, Tactics, Specifics, and the Forecast – (11:45). “Here’s our forecast.” Tweet at us: @Bplans (include the hashtag #BCast).

Lean 60

Lean Business Plan Forecast Software Review 60

Up and Running

JANUARY 25, 2018

Don’t forget to use social media channels, especially Instagram and Pinterest, to find out more about industry influencers and brands to watch. In this one-hour version of your plan, you don’t need to do a full financial forecast , but keep in mind that anyone you ask for funding (such as banks or investors) will require you to create one.

eCommerce 96

eCommerce Business Plan Audience Lean 96

Hearpreneur

OCTOBER 22, 2021

Rather than allowing this anger to fester, some people channel it into a viable business that provides them with a much better sense of fulfillment. They are very engaged with their SEO services and it's rewarding to see them hit their goals. An entrepreneur is one who takes a calculated risk by forecasting profit and loss.

Entrepreneur 129

Entrepreneur Technical Review Stealth Software Review 129

Up and Running

JULY 26, 2016

See Also: A Complete Guide to Forecasting Sales for Your Monthly Subscription (SaaS) Business. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. If the CAC is above the LTV, but not too much—there’s some potential in this channel. Lean marketing. Big press (cheap or free).

Revenue 60

Revenue Acquisition Channel Campaign 60

The Startup Magazine

JUNE 4, 2024

It involves budgeting, forecasting, and efficient use of resources. Digital Marketing: Leverage digital platforms such as social media, SEO, and email marketing to reach your target audience. These channels offer cost-effective ways to engage with customers.

Technical Review 117

Technical Review Agile Audience Employee 117

Up and Running

NOVEMBER 12, 2020

Leveraging the power of ML or Machine Learning, AI can help channelize your marketing spending in proper directions leading to a higher return on investment (ROI). Much like your sales and operational expenses, having a preliminary budget can help you forecast and set goals for the coming month, quarter, and year. Pitch to investors.

Artificial Inteligence 142

Artificial Inteligence Marketing Channel Campaign 142

Brandanew

JUNE 24, 2016

You want to ensure that you’re spending your company’s or your client’s money wisely by investing in the right advertising channels, monitoring the right metrics and utilizing the most efficient outlets. This means you have to make sure your client acquisition costs and value forecasts are accurate.

Social Media 113

Social Media Media Marketing Houston 113

YoungUpstarts

AUGUST 2, 2013

A unique description is the key to SEO. Kat Simpson, a multi-channel merchant, author and e-commerce educator, notes that Fulfillment by Amazon sellers’ merchandise-return rates average just 1.5 She specializes in trend forecasting, data analysis and social media strategy. Return costs can be similarly managed.

Search 190

Search Forecast Boston Engineer 190

Up and Running

NOVEMBER 23, 2021

That is because they already have a wide network of delivery executives and channels that can make this shipment possible at much lower costs. Keep an eye on your sales channels and patterns for each kind of item to maintain inventory accordingly. In such situations, it may be wiser to transition to a fulfillment center model.

eCommerce 110

eCommerce Customer Retention Reputation 110

Transformify

JANUARY 31, 2024

Predictive Analytics: AI is able to forecast future events, including candidate behaviour, performance, retention, and turnover, by using data and algorithms. Each posted job role is automatically optimized for SEO (search engine optimization). Pros: Supports multi-channel sourcing and social media integration.

Artificial Inteligence 52

Artificial Inteligence Technical Review Retention Matching 52

Occam's Razor

OCTOBER 14, 2014

If you want to learn about how to do simple forecasting and trend analysis, please see the official forecast function in Excel post on the Microsoft website, and this handy tutorial on trend lines and forecasting in excel. Clicking on Channels shows you the first report. You have it here, with actual self-reported data.

Analytics 133

Analytics Vertical Metrics Web 133

NZ Entrepreneur

MARCH 11, 2020

4) Your Multi-Channel Sales Approach. A multi-channel approach has always been used in sales. Except that 20 years ago, we just had a whole lot less channels. This was well before the digital age and our channels were physical and sensory – things that we could see and hear and feel and touch. 5) Outbound Sales.

Social Media 63

Social Media Channel Technical Review Sales 63

The Next Web

AUGUST 19, 2013

This post is about choosing the right sales strategy and channels for your startup from the start. Being an engineer, I built myself a kind of algorithm that helps determine an early-­stage startup’s sales channels, and that’s what I’m sharing with you today. Step 2: Choose your sales channels. Direct sales: Selling one-to-one.

Belarus 137

Belarus Viral Channel Startup 137

Duct Tape Marketing

APRIL 5, 2016

There are things that you need to track over time for reporting, forecasting and goal setting, but there usually only a couple things that matter day to day, week to week, regarding your current highest payoff priorities and those need to go on a dashboard that you can visit daily. One for marketing, sales, finance, and customer satisfaction.

Analytics 28

Analytics Metrics Sales Cycle Finance 28

YoungUpstarts

NOVEMBER 28, 2017

If a person wants to market the website on the internet, that person had to be aware of the fact that the competition in this channel is very while. People usually wrongly perceive that digital marketing or internet marketing can be achieved through the SEO.

Marketing 169

Marketing Conversion Ratio PHP Social Media 169

Up and Running

JUNE 23, 2016

You’ll find information on sales and housing prices, forecasts, major trends, issues, and much more. BiggerPockets YouTube Channel. Geeky contributors review new tools and technology as well as handy advice on SEO, online listings, and building a good online reputation. Invaluable resource hubs.

Technical Review 69

Technical Review Forecast Database Video 69

Up and Running

SEPTEMBER 20, 2016

For my startup that offers music for business, Amazon Web Services only costs $25/month for web hosting and storage, various freelance services are costing around $100/month, and technology development and marketing (mostly SEO) is done for free by us. SEO has worked extremely well for us.

Early Stage 60

Early Stage Startup Forecast Channel 60

Duct Tape Marketing

DECEMBER 14, 2017

Being a guest on podcast, getting yourself booked on podcast is a really really great SEO tactic, great brand building tactic, Podcast Bookers can get you booked on two to three to four podcast every single month on auto-pilot. You get great back links. People want to share that content, maybe you can even transcribe that content.

Kansas City 38

Kansas City CTO Hire Las Vegas Software Developers 38

ConversionXL

AUGUST 8, 2018

Our advocate went from managing one person to a dedicated team that included a data person, an SEO, an editor, and developers. Modeling/forecasting. Ask clients to identify the channels or efforts that made them aware of a product or influenced their purchase. Use past performance to project expected progress of a given metric.

Marketing 106

Marketing Metrics Programming Leadership 106

Seeing Both Sides

AUGUST 16, 2012

Advertisers are brought to the site and driven mainly through self-service channels, so there is no need for a large sales force or account management team. The chart below shows their financial performance over the last few years, with forecasted 2012 revenue of $767M and EBITDA of $339M. and EBITDA margins are 47%.

Part-Time VPE 54

Part-Time VPE Software Review Costa Rica Technical Review 54

Duct Tape Marketing

MAY 30, 2017

Within the inbound marketing world, content marketing has replaced antiquated forms of link building as it relates to SEO. This will not only help you sell products, it will help you better forecast the growth of your business. The importance of content distribution channels. When it comes to SEO, blogging is a must!

Marketing 54

Marketing Distribution SEO Channel 54

Occam's Razor

NOVEMBER 15, 2010

No company in the Milky Way has succeeded without having a balanced portfolio of acquisition channels (fancy word for source of traffic). And of the search traffic, you want a big portion to be Organic so you are not just "renting" traffic or suck at SEO. Is it bad SEO? How's yours? 20% or so Direct Traffic.

Web 139

Web Analytics eCommerce Campaign 139

Hearpreneur

AUGUST 24, 2018

For example, they have articles on how to choose the best times to post on your social media channels, and they also share articles on how to boost productivity and morale within a remote team working all across the globe for a brand. It offers insights into all aspects of Marketing, SEO and business tactics. 7- The Ahrefs Blog.

Entrepreneur 52

Entrepreneur Social Media Affiliate Jordan 52

ConversionXL

APRIL 3, 2019

What to do with AI: Predict churn ; Identify which offers to send to an individual; Accelerate innovation; Personalize content; Account-based marketing ; Algorithmic attribution; Forecast future lift; Predict blame. Or Your SEO Changes Are Wrecking Your Conversion Rate?”. SEOs were only marginally better than non-SEOs.

Artificial Inteligence 114

Artificial Inteligence Technical Review Metrics SEO 114