Steve Blank

APRIL 20, 2021

In the Roku case study we’ve chosen three execution branches: (1) delivery platforms, (2) sales channels, and (3) chip platforms. Most people only know Roku for their TV devices, but Roku initially shipped an audio device for Internet radio stations and a PhotoBridge product to get digital photo libraries to the TV. Sales channels.

Product 436

Product Viral Channel San Francisco 436

Cracking the Code

DECEMBER 2, 2006

Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. internet. (6). Impact of the recession on SaaS Sales&Marketing pr. How the use of internet is transform. Popular Media: the key to viral marketing. Cracking The Code. Saturday, December 02, 2006.

Software Review 48

Software Review Technical Review Europe Software 48

crowdSPRING Blog

JANUARY 29, 2012

A global pool of creativity has always existed, but technology has enabled the creators to find new access to clients, new channels for sales, new tools for self-marketing, and new opportunities to find audiences without the interference of the traditional gate-keepers. Related posts: Personal branding in a world of meat.

Social Media 86

Social Media Distribution Viral New York 86

Startup Lessons Learned

OCTOBER 7, 2008

The App Store is a channel for customer acquisition. As the channel gets more and more crowded, just launching an app in the store is getting worse and worse as a strategy for each new entrant. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. My advice: dont launch big.

San Francisco 68

San Francisco Lean Retention SEM 68

Startup Lessons Learned

MARCH 13, 2009

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Even if you must launch to your customers, avoid the urge to also launch in extra places, just because your PR firm can do it at the same time. If you are having trouble raising money, sometimes a little PR can help. Help you raise money.

San Francisco 168

San Francisco PR Lean Early Stage 168

Duct Tape Marketing

MAY 4, 2016

I know, monster list posts are so last year, but I wanted to put together a resource that could be a bit of a guide as you navigate all of the various platforms, networks, and channels available today. Referral Marketing– This includes intentional word of mouth activities, viral tactics as well as intentional referral generation.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

www.foliomag.com

JULY 31, 2012

Curalate allows us to see how the content we pin to our boards is performing, as well as the content people are organically pinning from our sites, and more importantly how viral those actions are, since it’s reported that 80 percent of Pinterest activity comes from repins.” Web/Internet/IT/eMedia. Marketing/Communications/PR.

Social Media 40

Social Media Rhode Island Media South Dakota 40

mashable.com

SEPTEMBER 1, 2011

INFOGRAPHIC] How Agencies Are Spending Online Media Budgets [INFOGRAPHIC] Global Internet Traffic Expected to Quadruple by 2015 [INFOGRAPHIC] The History of Advertising on Twitter [INFOGRAPHIC] What Makes the Modern Media Agency [INFOGRAPHIC] How Does the iPad 2 Compare to the Tablet Competition? Publisher Platform (P3). startupcto

San Francisco 99

San Francisco New York City Social Media Entrepreneur 99

mashable.com

SEPTEMBER 12, 2011

After all, high-quality open source software is free, the cloud makes computer power far less expensive, and anyone with an Internet connection can learn Ruby and CSS. And no matter what the latest trends indicate, you will eventually have to spend money on PR and marketing. Sign in with Facebook or Twitter to get started!

Startup 79

Startup Social Media RSS Social Network 79

Duct Tape Marketing

MARCH 8, 2018

Not that a reader has, not that just some guy or gal searching the internet, but it’s actually a customer. We probably should do that, but when you plan content, how do you reconcile the fact that I think content is really what powers just about every channel? It’s like, how do you make an ad viral?

North Dakota 54

North Dakota Email Campaign Video 54

Cracking the Code

OCTOBER 10, 2008

Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. These business services channel partners range from marketing agencies to payroll providers to accounting firms and have started to understand the power of SaaS when many of the ISVs and SIs do not. Cracking The Code.

Software Review 48

Software Review North America Europe Metrics 48

sharkseo.com

NOVEMBER 29, 2010

Aaron Wall, SEO Book Add a free feature which is accessible, useful, and spreads virally. So don’t actively do SEO, but do do things that will bring you SEO benefit like outreach to relevant communities, viral blog posts, embeddable content etc. Have you researched a PR / launch strategy? The result of that?

Bootstrapping 49

Bootstrapping SEO Startup Widget 49

Cracking the Code

FEBRUARY 4, 2008

Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Channels are very hard for SaaS companies to build, so don’t base your plan on SI’s and traditional ISV’s. internet. (6). Impact of the recession on SaaS Sales&Marketing pr. Stay local.

Software Review 48

Software Review South Korea IPO Portfolio 48

Both Sides of the Table

FEBRUARY 12, 2017

I began asking around who the smartest people in the online media industry were and two names came up again and again — Jonah Peretti (social & viral content) and Ze Frank (social video). I asked Jonah in my interview how he became this viral guru. Video is the new HTML.”

Media 210

Media Los Angeles Russia Viral 210