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Lean Marketing Tips: Hyperlocal Marketing Channels

crowdSPRING Blog

The Lean Startup movement provides a wonderful template, and Ross wrote a great post in which he discussed how managers can use these principles in their own marketing campaigns. Related posts: Lean Marketing tips: not-for-profit edition. Lean Marketing: Facebook advertising for newbies. Photo: Howard Lake.

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Early-stage Regional Venture Funds–part 2 of 3 of Bigger in Bend

Steve Blank

Over the years Dino and I brainstormed about how Lean entrepreneurship would affect regional development. However, four critical advances over the past decade (cloud, accelerators, Lean, and Angels) not only changed the math for tech investing but made regional tech clusters possible. Build $10-30M funds. Look for $20-100M exits.

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How Do You Want to Spend Your Next 4 Years of Your Life?

Steve Blank

As our Lean LaunchPad for Life Sciences class winds down, a good number of the 26 teams are trying to figure out whether they should go forward to turn their class project into a business. You need to decide what your personal goal is and how it matches what you think this business can grow into. see 0:30 in the video below).

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The Planned Iteration Startup Launch Minimizes Risk

Startup Professionals Musings

I strongly recommend a dramatic departure from this model, called “planned iteration” or Lean Startup methodology, where you assume you won’t get it right the first time, so you launch with a minimum viable product (MVP). Find customers, partners and channels early. Get out there personally and find that first customer. Marty Zwilling.

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The Planned Iteration Startup Launch Minimizes Risk

Gust

Eric Ries on Lean Startup methodology, via Wikipedia. I strongly recommend a dramatic departure from this model, called “planned iteration” or Lean Startup methodology, where you assume you won’t get it right the first time, so you launch with a minimum viable product (MVP). Find customers, partners and channels early.

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Episode 9: Lean Business Planning with Tim Berry | The Bcast

Up and Running

This week Peter and Jonathan talk to Tim Berry, founder of Palo Alto Software, about lean business planning, strategy, tactics, specifics (milestones), and the forecast. Listen to Episode 9: Show notes: What is Lean Planning? Lean Business Planning by Tim Berry – (31:21). What’s the lean mean? – (:25).

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Every Startup Should Assume Pivots Will Be Required

Startup Professionals Musings

I strongly recommend a dramatic departure from this model, called “planned iteration” or Lean Startup methodology, where you assume you won’t get it right the first time, so you launch with a minimum viable product (MVP). Find customers, partners and channels early. Get out there personally and find that first customer. Marty Zwilling.

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