Startup Professionals Musings

MAY 17, 2020

There is no substitute for market research to confirm that your passion matches a real need in the market. Cash is always hard to find, but in many cases it’s even harder to find access to needed distribution channels, government contract expertise, or the special skills required to deliver your solution.

Intellectual Property 436

Intellectual Property Angel Investor Viral Distribution 436

Startup Professionals Musings

FEBRUARY 6, 2021

The last thing you need in a startup is a false start, where you can’t deliver on a product change deadline, or a new marketing channel. Make sure they match before you commit. Deliverables and the resources you have to achieve them are two sides of the same equation. How do I measure success?

Metrics 387

Metrics Technical Review Leadership Framework 387

Steve Blank

APRIL 3, 2018

Some of these world-class innovators get recruited by large companies like professional athletes, with paychecks to match. It does mean that success in building a company that scales depends on finding product/market fit, enough customers, enough financing, enough great employees, distribution channels, etc. Lessons Learned.

Technical Review 334

Technical Review Entrepreneur Artificial Inteligence Cofounder 334

View from Seed

FEBRUARY 24, 2021

By removing physical boundaries, the care delivery modality provides an obvious advantage to more efficiently match geographically unbalanced provider supply with patient demand. . Another possible growth channel is through employers, though competing with other benefits is never easy. Affordability . Scalable Go-To-Market .

Vertical 156

Vertical Software Review Portfolio Demand 156

crowdSPRING Blog

MARCH 25, 2012

Marketers can search for zip codes in their city (or nationally) that match the demographics they are working to reach; and with targeted mailing routes you can send direct mailings in batches as small as a few dozen or as large as 5,000!

Lean 98

Lean Channel Marketing Software Review 98

Startup Professionals Musings

NOVEMBER 17, 2014

Find customers, partners and channels early. There is nothing like a real customer pipeline to convince you that you need partners and channels, and to convince partners, channels, and investors that you are real. Big bang product launches are the domain of big enterprises, and you can never match their clout and budget.

Agile 253

Agile Startup Social Network Software Developers 253

VC Cafe

MARCH 1, 2024

AI to make IRL matches – What if you could chat with a bot that learns about you on a deeper level and uses this information to make a curated set of matches? Eliminating middlemen in healthcare – from using AI to automate repetitive human jobs to exploring new and better business models for providing care.

Artificial Inteligence 177

Artificial Inteligence Technical Review Software Review Generative AI 177

Startup Professionals Musings

JUNE 9, 2013

Find customers, partners and channels early. There is nothing like a real customer pipeline to convince you that you need partners and channels, and to convince partners, channels, and investors that you are real. Big bang product launches are the domain of big enterprises, and you can never match their clout and budget.

Agile 263

Agile Startup Social Network Software Developers 263

The Startup Magazine

JULY 9, 2020

Affiliate marketing can be a great channel for business growth. The beauty of the channel has always been that enterprises only pay for performance. In this channel, like with anything else, there can be bad actors found trying to take advantage. I think I am seeing fraudulent traffic, which causes reversals and missed sales.

Affiliate 111

Affiliate Marketing Technical Review Channel 111

View from Seed

SEPTEMBER 12, 2017

The old brands and distribution channels are dead or dying. What’s looking likely is that instead of physical stores and ecommerce being distinct, separate channels, we will see increasingly tight integration between the digital and physical experience of a brand or retailer — and new forms of retail experiences altogether.

Internet 209

Internet eCommerce Bankruptcy Technical Review 209

Steve Blank

MARCH 15, 2017

To do that we will create end-user demand and drive it into the sales channel, educate the channel and customers about why our products are superior, and help Engineering understand customer needs and desires. Generate end-user demand (to match our revenue goals). Drive that demand into our sales channels. That was it.

Startup 310

Startup PR Public Relations Channel 310

YoungUpstarts

NOVEMBER 16, 2018

Match your social media campaigns with current trends and timing to remain relevant. Upload videos to Facebook (and other relevant) channels to showcase the human side to your business. Work on more than one social media channel and always include your website and Google reviews in your scheduling.

Technical Review 167

Technical Review Social Media Campaign Channel 167

Startup Professionals Musings

MAY 12, 2012

Find customers, partners and channels early. There is nothing like a real customer pipeline to convince you that you need partners and channels, and to convince partners, channels, and investors that you are real. Big bang product launches are the domain of big enterprises, and you can never match their clout and budget.

Agile 230

Agile Entrepreneur Social Network Software Developers 230

ConversionXL

NOVEMBER 10, 2021

Influencer Marketing defines it as: “…creating content that will be promoted through paid distribution channels like sponsored placements, advertisements, and pay-per-click campaigns. And while you can share content across your own social channels or in newsletters, promotion is handled by the source. What is the use case?

Advertising 131

Advertising Cost Customer PR 131

ReadWriteStart

JANUARY 31, 2023

Though if you don’t get notified from the Experts Marketplace team, they might have denied your request due to a lack of demand for your services or your application failing to match the legal demand.

Curation 140

Curation Portfolio eCommerce Programming 140

ConversionXL

SEPTEMBER 20, 2021

YouTube elevates videos (and channels) that prove meaningful engagement, which is exactly what AVD and CTR do. Select Analytics: There are four Channel Analytics tabs in your dashboard (five if you have a Revenue option). Use these metrics to identify average trends and get a quick snapshot of channel performance.

Analytics 134

Analytics Metrics Channel Video 134

ConversionXL

FEBRUARY 3, 2022

Channel-level expertise: An understanding of how the channels work (e.g., Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. Use this information to identify the channels to reach customers and the type of content that they’ll relate to.

Retention 113

Retention Marketing Acquisition Channel 113

ReadWriteStart

SEPTEMBER 8, 2020

We want to make sure that every time we match an engineer with a company, individuals get up to speed and seamlessly integrate into their new team as quickly as possible. We have over 160,000 developers on our platform from over 140 countries capable of writing code in more than 50 programming languages.

Engineer 150

Engineer Software Review Hiring Development Team Review 150

Gust

NOVEMBER 9, 2014

Find customers, partners and channels early. There is nothing like a real customer pipeline to convince you that you need partners and channels, and to convince partners, channels, and investors that you are real. Big bang product launches are the domain of big enterprises, and you can never match their clout and budget.

Agile 163

Agile Startup Lean Social Network 163

ConversionXL

NOVEMBER 23, 2022

We arranged vetted and curated groups for roundtable discussions , and matched everyone with other like-minded people. Product should be your main channel for customer acquisition, retention and expansion. But we put an even bigger focus on the value that smaller groups and relationship-building have. Gaetano DiNardi.

B2B 94

B2B Marketing Curation PPC 94

Occam's Razor

MARCH 23, 2021

This is very hard to do, we now have a proven seven-step experimentation process, with one of the coolest algorithms to pick matched-markets (normally the kiss of death of any large-scale geo experiment). Matched market tests. Product/regions/channels. – work together, and how do the channels complement each other?

Analytics 131

Analytics Algorithm Artificial Inteligence Campaign 131

Steve Blank

SEPTEMBER 16, 2014

While most of the early attention in a startup is paid to finding product market fit ( the match between value proposition and customer segment on the right-side of the canvas) it’s the left side of the canvas that will tell you what your founding team should look like. If you’re a startup it’s easy to get confused on this step.

Cofounder 335

Cofounder Founder Intellectual Property Business Model 335

ConversionXL

FEBRUARY 10, 2021

Having an online presence alongside a physical store alone isn’t enough: your channels need to work together to build a holistic experience. Omnichannel retailing is a fully-integrated approach to commerce, providing shoppers a unified experience across all channels or touchpoints. Brian Berger. A focus on local.

eCommerce 155

eCommerce Cofounder Community Channel 155

Hearpreneur

OCTOBER 25, 2023

The first step is to have a domain name that matches your business name. Second, focus on digital marketing channels that align with your target audience—SEO, social media, and email marketing have been invaluable for us. A website is a digital storefront for customers to order and place products in their online shopping cart.

eCommerce 133

eCommerce Omaha Entrepreneur SEO 133

YoungUpstarts

MARCH 28, 2019

Despite the contrary, now mobile phones are the most cherished and close channel for marketers. SMS will match both the needs of the consumer as they just want rapid and easiest manner. Due to this reason, marketers are having a prime platform for connecting with their customers and gaining more customers. Chat Room App Marketing.

Mobile 113

Mobile SMS Software Review Marketing 113

Steve Blank

DECEMBER 9, 2013

Now that you’ve gotten to know your potential channel and customers, regardless of how much money you’re going to make, will you enjoy working with these customers for the next 3 or 4 years? You need to decide what your personal goal is and how it matches what you think this business can grow into. (see 0:30 in the video below).

Cofounder 325

Cofounder Technical Cofounder Liquidity Event Lean 325

Steve Blank

APRIL 4, 2011

The Agora team started the week wondering whether they were 1) a true marketplace for cloud computing, where they provide both matching and exchange capabilities for real-time trading. Or were they 2) an information exchange, providing matching services for cloud computing buyers and sellers, providing matching services.

Customer 234

Customer Business Model Nebraska Cloud 234

Board Effect

JULY 7, 2021

Many of the state grants are matching grants which means that companies match the money they get from the state. Also, take note of the appropriate channel for submitting it so you can be sure it gets into the right hands. Some state grants work in tandem with federal grants. Watch the deadline. Follow up on your submission.

Government 98

Government SBIR Small Business Technical Review 98

Startup Professionals Musings

MARCH 15, 2023

In a more general sense, find out as much as you can about every group and person you address, and tune your pitch ahead of time to match. The most common failures on the show, and in real life, are people who don’t know their margins, cost of customer acquisition, channels, or other key data.

Entrepreneur 279

Entrepreneur Due Diligence Angel Investor Silicon Valley 279

Austin Startup

OCTOBER 11, 2021

“In the coming years, this technology will open a channel to allow seniors more streamlined access to the products and services they need at home?—?creating creating the most advanced ecosystem to serve the aging population around the world.”

Technical Review 62

Technical Review Engineer Finance Technology 62

The Startup Magazine

JUNE 29, 2020

Email marketing is one of the most popular channels of communication and information exchange. It even takes into account the search and purchase history of customers to recommend them products matching to their interests. Much can be attributed to marketing automation. Source: Really Good Emails.

Email 165

Email Campaign Revenue HTML 165

YoungUpstarts

APRIL 30, 2017

You can offer multiple contact channels such email addresses, web address, phone numbers, etc. Message to market match’ is still a rule to live by, even if you’re content marketing on social media platforms. so that people can contact your business in the shortest time possible. Make the transition easy.

Social Media 113

Social Media Revenue Media Software Review 113

Hearpreneur

JANUARY 20, 2021

9-More precise algorithms to match couples. I am the CEO and co-founder of a dating app called So Syncd that is based on matching compatible personality types. This is a future trend I see in the dating app space: The next generation of dating apps will match people based on more than just looks. Photo Credit: Jessica Alderson.

Entrepreneur 149

Entrepreneur United States Software Review Technical Review 149

The Startup Magazine

OCTOBER 19, 2020

If his/her search matches the specifications of your work, the user’s homepage will spontaneously begin displaying relevant product articles and advertisements. These influencers showcase your product on their social platforms such as their Facebook pages, Instagram accounts, WordPress blogs, and YouTube channels.

Social Media 112

Social Media Technical Review Marketing Social Network 112

Up and Running

DECEMBER 25, 2021

Convert your channel traction into an effective social recruiting platform by implementing social recruiting tips for businesses. In today’s recruiting market, most candidates find their way to a job through a variety of channels, both direct and indirect. Maintain a clear communication channel.

Hiring 84

Hiring Developer Social Media Mobile 84

Startup Professionals Musings

JUNE 9, 2023

Check speaker lists, and target specific people or titles, as opposed to randomly talking to attendees hoping for a match. You need to establish communication channels and mutual trust, so the relationship can extend beyond the current meeting or interaction. Relax and show appreciation for every interaction.

Networking 261

Networking Cofounder Matching Channel 261

Duct Tape Marketing

JULY 8, 2021

9:17] If I’m listening to this show and I’m particularly trying to hire, or at least get my name in front of potential candidates, are you finding a channel that seems to be most effective for getting on people’s radars? [11:00] 11:00] Do employers need to start lowering their expectations about skill and experience? [12:42]

Software Review 101

Software Review Partner Hiring Channel 101