How to Choose Digital Marketing Channels for Long Term Growth


How you decide to invest in marketing channels can make or break your business. Okay, so it’s important to capitalize on effective channels that are conducive to growth at scale. An Overview of Common Digital Marketing Channels. Emerging Channels.

Most Important Strategies For Mobile Marketing


Nowadays, as we all know that the world is moving so fast and mobile devices are the most prominent object for increasing the interest of consumers to your product. Despite the contrary, now mobile phones are the most cherished and close channel for marketers.

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Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

than multi-channel attribution modeling. Here's the outline of our incredible multi-channel attribution modeling adventure: ~ Three Unique Attribution Challenges. ~ Multi-Channel Attribution Models. Multi-Channel Attribution Analysis. ~

How To Identify Mobile App Opportunities Within Your Business


In fact, one of the most difficult obstacles for most businesses is convincing the main power houses (board members, directors, investors) to sign off on the budget needed to fully explore these opportunities; especially when it comes to investing in mobile technology, i.e. mobile app development.

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Multi-Channel Attribution: Definitions, Models and a Reality Check

Occam's Razor

Multi-Channel Attribution is a red hot topic in our industry, and yet it is so poorly understood. Roll up your sleeves, put a smile on your face, grab a pinch of common sense, a heavy dose of reality and let's go… Three Types of Multi-Channel Attribution Problems.

8 Reasons Why You Need A Mobile App


According to eMarketer research, mobile-device users spend two hours and 11 minutes per day using mobile apps, but just 26 minutes browsing the web on a mobile device. As you can see, mobile apps have become necessary for businesses of all sizes and industries.

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Whitepaper: The Customer Experience Deficit in Multi Channel Retail

VC Cafe

People browse, choose, pay and troubleshoot products using mobile sites, apps and social media shaking the ground for multi-channel retailers, who until now mainly focused on their brand and brick and mortar shops. The experience accumulates across channels.

Mobile Apps vs Mobile Web: Do You Have To Choose?


There have been countless debates about the demise of the mobile Web at the hands of mobile apps. Mobile apps represent a small fraction of the total mobile revenue for all but a handful of the biggest brands. Amazon has more app revenue than mobile Web revenue.

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A Beginner’s Guide to Mobile Marketing Strategy

Up and Running

Mobile marketing is the promotion of one’s business on mobile and smartphone devices through websites, apps, and social media. Why do you need a mobile marketing strategy? When looking at how we consume digital media, mobile usage has surpassed desktop.

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The Best Mobile Payment Processor

Up and Running

Mobile card readers provide small businesses with an incredibly low investment way to process payments made by credit cards. We looked at five major brands of mobile credit card processors and picked the best. PayAnywhere is a pretty generic mobile processor company.

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Part 2 of Episode 6 on Sirius XM Channel 111: Steve Weinstein and Venk Shukla

Steve Blank

My guests on Bay Area Ventures on Wharton Business Radio on Sirius XM Channel 111 were: Errol Arkilic , former program director for the National Science Foundation Innovation Corps (NSF I-Corps), now founder of M34 Capital. Mobile is big even for the studios, which brings up a lot of issues.

When The Mobile Evolution Turns To Revolution


The advent of mobile platforms has rendered all of those tools passé. We are now a mobile society and the proliferation of smartphones and tablets has given rise to a new paradigm in digital marketing: the mobile app. by Scott Hirsch, f ounder and CEO of Appsbar.

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Timing Matters – A Sneak Peek Into The Mobile App Development Process


Mobile app development is not just about developing an app for either android or IOS. Mobile app development is primarily divided into 9 stages right from the phase of ideation to running a successful business. The mobile app development process begins with the phase of ideation.

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Evolution And Innovation Of Mobile Gaming


And if you weren’t one of the lucky kids lugging around a handheld system in your backpack it may have been your very first taste of mobile gaming. And yet its vast and enduring popularity helped clue early game designers in to the true potential of mobile gaming. by Jessica Oaks.

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Mobile Marketplace Carousell Launches In Singapore


If you’re an eBay or HardwareZone forum junkie who regularly uses those sites to sell unwanted items or hunt for pre-loved items, check this new mobile app out: Carousell is a mobile marketplace that connects buyers and sellers socially.

The LeanLaunch Pad at Stanford – Class 6: Channel Hypotheses

Steve Blank

This week they were testing their hypotheses about the sales “Channel” – how a company delivers its value proposition (i.e. There are two major channels: physical channels and virtual (web/mobile) channels. How does the web differ from other channels?

Push notifications: the latest communication channel to become gummed up

The Equity Kicker

I think we what is happening with mobile notifications is the latest version of a three part story that has repeated itself many times over the years. MobileWhen I saw a Techcrunch article this morning titled App developers: Stop abusing push! I tuned right in.

Mobilization And Personalization: What E-Commerce Customers Want


Mixing channels through mobilization. Much of e-commerce requires utilizing an array of channels, including a company’s website as well as its brick-and-mortar location. The study also found that many consumers utilize several channels during their purchasing journey.

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[Singapore] UOB’s Mobile App: A Glimpse Of The Future Of Mobile Banking?


Earlier this week, local bank United Overseas Bank (UOB) launched a new mobile banking application for the iPhone that includes a Mobile Cash service which allows users to withdraw cash from automated teller machines (ATMs) without the use of their bank cards.

Should You Outsource Your Company’s Mobile App Development? Here’s Why You Should


Mobile applications are paramount for the success of marketing campaigns today. Mobile devices are one of the leading industries on the planet and through affiliation, mobile applications are one of the most popular means of deploying marketing efforts.

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How To Have A Future-Proof Mobile Strategy For Your Business


The world of mobility is changing at a rapid pace – from new devices to new technology, it is ever expanding in scope as adoption rates continue to climb. Read on to know more about having a future-proof mobile strategy: Choose a flexible platform for mobile app development.

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[Singapore] Mobile Marketing To Be Most Powerful Tool By 2015: Experian


If you think your mobile phone is the most amazing device you can hold in your hand, you’re not alone. Of those who have tried and tested the channel (49%), 26 per cent rated their most recent mobile campaign as very effective, and a further 57 per cent rated it as effective.

SEO Is An Integral Marketing Channel

Duct Tape Marketing

SEO Is An Integral Marketing Channel written by Guest Post read more at Duct Tape Marketing. Many B2B companies ignore SEO and Google because they think their customers buy at trade shows or via other old-school channels.

The future of mobile ecommerce

The Equity Kicker

We’ve been doing a good deal of thinking about the future of ecommerce as the world goes mobile. On the web these retailers found their customers via search, but that doesn’t work as well on mobile. So how will discovery work on mobile?

How Mobile Apps Help eCommerce Businesses Develop Faster

Up and Running

But there’s one growth avenue that many ecommerce entrepreneurs neglect: mobile apps. Building a proprietary branded mobile app for your ecommerce business can be one of the most powerful ways to accelerate your growth and develop your business faster.

6 Key Trends Shaping This Year’s Mobile Holiday Shopping Season


The holidays are approaching, and mobile is going to play a bigger role in eCommerce than ever before. Last year, mobile holiday shopping traffic surpassed desktop for the first time and retailers are expecting even higher mobile traffic this year.

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Glyder – A Mobile App For Small Business Marketing


But a new mobile application may be what they’re looking for: Glyder , an iPhone application that lets small businesses create and share effective marketing messages for Facebook, Twitter, Pinterest, as well as email, text message, MailChimp and even Passbook.

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7 Important Tips For Creating Mobile Friendly WordPress Sites


Mobile websites are more than a passing fad. If you are looking to setup your own mobile site, below are a few tips that will help you design and setup your site. The problem with this assumption is that the mobile version becomes cluttered and difficult to maneuver.

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Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

Occam's Razor

Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. Mobile devices (phones, tablets, wearables) are transforming how we behave, how we buy, how we consume content, and dare I say how we become happy or we become sad.

Lean Marketing Tips: Hyperlocal Marketing Channels

crowdSPRING Blog

A phrase we hear a great deal is “hyperlocal,” which Wikipedia defines as being “ synonymous with the combined use of mobile applications and gps technology. Mobile. Alright, here’s where that mobile and GPS thing comes in.

How to Improve Mobile UX with Digital Wallets


Mobile Commerce to Take Over as Primary Checkout Point. At the continued rate of growth, we can expect mobile to account for nearly 50% of all online sales by as soon as 2020. However, there’s a big problem when it comes to mobile for many retailers: conversion rates are are lagging.

The Beginner’s Guide to Mobile App Analytics


If you’re launching a mobile app, you’ve likely considered the differences between optimizing a simple site and a mobile app or game. Without a definitive plan and deep understanding of the fundamentals, your mobile app data will get complicated quickly.

How to Conduct Mobile UX Research (and What to Do with It)


The number of people browsing and shopping on mobile devices continues to grow. As for ecommerce, projections forecast mobile sales to reach 54% by the year 2021. These realities focus attention on developing websites and UX for the mobile user first.

Mobile Marketing 2015: Rethink Customer Acquisition, Intent Targeting

Occam's Razor

I'm immensely excited about how completely mobile platforms impact our lives. I'm a lot less excited when I think about the imagination that we've brought to bear on mobile platforms and business/marketing. 2009 was the year of mobile.

How Customer Photos Improve Mobile Shopping

Duct Tape Marketing

How Customer Photos Improve Mobile Shopping written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Mobile commerce is expected to grow nearly 50% in the next four years. Mobile conversion is generally terrible (0.6%

Building for Massive Mobile Success: An Ex-Bleacher Report PM on Creating Their Hit App

View from Seed

Whereas ESPN only promotes ESPN content in their app and other channels, we could include the big, national outlets plus local coverage, social media discussion, and more. In terms of iterations, we always had a launch coming for mobile and tried to release a new version every three weeks.

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Improving Mobile UX to Boost Conversions 24.5% [Case Study]


One of the biggest areas of opportunity, for most companies at this point in time, is mobile optimization. How is it different and how can you improve the mobile user experience? People use mobile differently than they do desktop, and they have different needs and wants.

How To Determine Which Online Channels are Delivering Sales Online and Off

Duct Tape Marketing

How To Determine Which Online Channels are Delivering Sales Online and Off written by Guest Post read more at Duct Tape Marketing. Mobile searches are becoming more and more influential within the buying cycle, with 40% of smartphone users’ purchases being influenced by a mobile search, ie.

The Conversion Rate that Actually Matters in Mobile Apps


Conversion optimization for mobile apps is getting more sophisticated. In fact, half do not measure mobile engagement or ROI at all! The good news is this is changing as more marketers adopt a mobile-first, data-centric approach. Blog Analytics beginner mobile apps

How to Handle Mobile “Moneyball Syndrome” & Cross-Device Attribution


billion, and by 2017, nearly half of global mobile users are likely to own a smartphone. Band-aiding a mobile experience is no longer a possible solution, as 70% of mobile searches lead to action on a website within 1 hour of searching. Revamp Mobile Metrics to Combat Moneyball.

Strategies for getting mobile-savvy shoppers back in retail stores

The Next Web

Carin van Vuuren is Chief Marketing Officer of Usablenet , a global leader in mobile and multi-channel technology and a pioneer in mobile usability. We have truly entered the “age of mobile,” and as a result, the effectiveness of traditional engagement strategies is in question.

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Why I Hate & Love Mobile Marketing

Growthink Blog

Mobile marketing is here, and it''s here to stay. Interestingly, I both hate and love mobile marketing. Here''s what I hate about it, and particularly, my frustrations with mobile phones: 1. So, as you can see, my frustration with mobile phones is largely when they are abused.

How Mobile Marketing is Changing the Face of Events

Duct Tape Marketing

How Mobile Marketing is Changing the Face of Events written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Mobile marketing’ Image Credit: Osman Kalkavan. Keeping up with the mobile trend. Mobile marketing at events.