How to Choose Digital Marketing Channels for Long Term Growth

ConversionXL

How you decide to invest in marketing channels can make or break your business. Okay, so it’s important to capitalize on effective channels that are conducive to growth at scale. An Overview of Common Digital Marketing Channels. Emerging Channels.

Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

than multi-channel attribution modeling. Here's the outline of our incredible multi-channel attribution modeling adventure: ~ Three Unique Attribution Challenges. ~ Multi-Channel Attribution Models. Multi-Channel Attribution Analysis. ~

Multi-Channel Attribution: Definitions, Models and a Reality Check

Occam's Razor

Multi-Channel Attribution is a red hot topic in our industry, and yet it is so poorly understood. Roll up your sleeves, put a smile on your face, grab a pinch of common sense, a heavy dose of reality and let's go… Three Types of Multi-Channel Attribution Problems.

Five Tips for Better Mobile Customer Engagement

Up and Running

It isn’t time to stop thinking about customers engaging with your business through a computer, but it’s definitely time to focus on mobile as your first priority. percent of all website visitors came through mobile. Here are five tips for getting that mobile engagement.

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Whitepaper: The Customer Experience Deficit in Multi Channel Retail

VC Cafe

People browse, choose, pay and troubleshoot products using mobile sites, apps and social media shaking the ground for multi-channel retailers, who until now mainly focused on their brand and brick and mortar shops. The experience accumulates across channels.

A Beginner’s Guide to Mobile Marketing Strategy

Up and Running

Mobile marketing is the promotion of one’s business on mobile and smartphone devices through websites, apps, and social media. Why do you need a mobile marketing strategy? When looking at how we consume digital media, mobile usage has surpassed desktop.

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The Best Mobile Payment Processor

Up and Running

Mobile card readers provide small businesses with an incredibly low investment way to process payments made by credit cards. We looked at five major brands of mobile credit card processors and picked the best. PayAnywhere is a pretty generic mobile processor company.

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Part 2 of Episode 6 on Sirius XM Channel 111: Steve Weinstein and Venk Shukla

Steve Blank

My guests on Bay Area Ventures on Wharton Business Radio on Sirius XM Channel 111 were: Errol Arkilic , former program director for the National Science Foundation Innovation Corps (NSF I-Corps), now founder of M34 Capital. Mobile is big even for the studios, which brings up a lot of issues.

When The Mobile Evolution Turns To Revolution

YoungUpstarts

The advent of mobile platforms has rendered all of those tools passé. We are now a mobile society and the proliferation of smartphones and tablets has given rise to a new paradigm in digital marketing: the mobile app. by Scott Hirsch, f ounder and CEO of Appsbar.

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Timing Matters – A Sneak Peek Into The Mobile App Development Process

YoungUpstarts

Mobile app development is not just about developing an app for either android or IOS. Mobile app development is primarily divided into 9 stages right from the phase of ideation to running a successful business. The mobile app development process begins with the phase of ideation.

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Evolution And Innovation Of Mobile Gaming

YoungUpstarts

And if you weren’t one of the lucky kids lugging around a handheld system in your backpack it may have been your very first taste of mobile gaming. And yet its vast and enduring popularity helped clue early game designers in to the true potential of mobile gaming. by Jessica Oaks.

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The LeanLaunch Pad at Stanford – Class 6: Channel Hypotheses

Steve Blank

This week they were testing their hypotheses about the sales “Channel” – how a company delivers its value proposition (i.e. There are two major channels: physical channels and virtual (web/mobile) channels. How does the web differ from other channels?

Mobile Marketplace Carousell Launches In Singapore

YoungUpstarts

If you’re an eBay or HardwareZone forum junkie who regularly uses those sites to sell unwanted items or hunt for pre-loved items, check this new mobile app out: Carousell is a mobile marketplace that connects buyers and sellers socially.

Lean Marketing Tips: Hyperlocal Marketing Channels

crowdSPRING Blog

A phrase we hear a great deal is “hyperlocal,” which Wikipedia defines as being “ synonymous with the combined use of mobile applications and gps technology. Mobile. Alright, here’s where that mobile and GPS thing comes in.

Push notifications: the latest communication channel to become gummed up

The Equity Kicker

I think we what is happening with mobile notifications is the latest version of a three part story that has repeated itself many times over the years. MobileWhen I saw a Techcrunch article this morning titled App developers: Stop abusing push! I tuned right in.

Mobilization And Personalization: What E-Commerce Customers Want

YoungUpstarts

Mixing channels through mobilization. Much of e-commerce requires utilizing an array of channels, including a company’s website as well as its brick-and-mortar location. The study also found that many consumers utilize several channels during their purchasing journey.

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[Singapore] UOB’s Mobile App: A Glimpse Of The Future Of Mobile Banking?

YoungUpstarts

Earlier this week, local bank United Overseas Bank (UOB) launched a new mobile banking application for the iPhone that includes a Mobile Cash service which allows users to withdraw cash from automated teller machines (ATMs) without the use of their bank cards.

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How Mobile Apps Help eCommerce Businesses Develop Faster

Up and Running

But there’s one growth avenue that many ecommerce entrepreneurs neglect: mobile apps. Building a proprietary branded mobile app for your ecommerce business can be one of the most powerful ways to accelerate your growth and develop your business faster.

Should You Outsource Your Company’s Mobile App Development? Here’s Why You Should

YoungUpstarts

Mobile applications are paramount for the success of marketing campaigns today. Mobile devices are one of the leading industries on the planet and through affiliation, mobile applications are one of the most popular means of deploying marketing efforts.

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SEO Is An Integral Marketing Channel

Duct Tape Marketing

SEO Is An Integral Marketing Channel written by Guest Post read more at Duct Tape Marketing. Many B2B companies ignore SEO and Google because they think their customers buy at trade shows or via other old-school channels.

How To Have A Future-Proof Mobile Strategy For Your Business

YoungUpstarts

The world of mobility is changing at a rapid pace – from new devices to new technology, it is ever expanding in scope as adoption rates continue to climb. Read on to know more about having a future-proof mobile strategy: Choose a flexible platform for mobile app development.

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[Singapore] Mobile Marketing To Be Most Powerful Tool By 2015: Experian

YoungUpstarts

If you think your mobile phone is the most amazing device you can hold in your hand, you’re not alone. Of those who have tried and tested the channel (49%), 26 per cent rated their most recent mobile campaign as very effective, and a further 57 per cent rated it as effective.

The future of mobile ecommerce

The Equity Kicker

We’ve been doing a good deal of thinking about the future of ecommerce as the world goes mobile. On the web these retailers found their customers via search, but that doesn’t work as well on mobile. So how will discovery work on mobile?

6 Key Trends Shaping This Year’s Mobile Holiday Shopping Season

YoungUpstarts

The holidays are approaching, and mobile is going to play a bigger role in eCommerce than ever before. Last year, mobile holiday shopping traffic surpassed desktop for the first time and retailers are expecting even higher mobile traffic this year.

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Glyder – A Mobile App For Small Business Marketing

YoungUpstarts

But a new mobile application may be what they’re looking for: Glyder , an iPhone application that lets small businesses create and share effective marketing messages for Facebook, Twitter, Pinterest, as well as email, text message, MailChimp and even Passbook.

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7 Important Tips For Creating Mobile Friendly WordPress Sites

YoungUpstarts

Mobile websites are more than a passing fad. If you are looking to setup your own mobile site, below are a few tips that will help you design and setup your site. The problem with this assumption is that the mobile version becomes cluttered and difficult to maneuver.

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How to Improve Mobile UX with Digital Wallets

ConversionXL

Mobile Commerce to Take Over as Primary Checkout Point. At the continued rate of growth, we can expect mobile to account for nearly 50% of all online sales by as soon as 2020. However, there’s a big problem when it comes to mobile for many retailers: conversion rates are are lagging.

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Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

Occam's Razor

Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. Mobile devices (phones, tablets, wearables) are transforming how we behave, how we buy, how we consume content, and dare I say how we become happy or we become sad.

The Beginner’s Guide to Mobile App Analytics

ConversionXL

If you’re launching a mobile app, you’ve likely considered the differences between optimizing a simple site and a mobile app or game. Without a definitive plan and deep understanding of the fundamentals, your mobile app data will get complicated quickly.

Improving Mobile UX to Boost Conversions 24.5% [Case Study]

ConversionXL

One of the biggest areas of opportunity, for most companies at this point in time, is mobile optimization. How is it different and how can you improve the mobile user experience? People use mobile differently than they do desktop, and they have different needs and wants.

How Customer Photos Improve Mobile Shopping

Duct Tape Marketing

How Customer Photos Improve Mobile Shopping written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Mobile commerce is expected to grow nearly 50% in the next four years. Mobile conversion is generally terrible (0.6%

Mobile Marketing 2015: Rethink Customer Acquisition, Intent Targeting

Occam's Razor

I'm immensely excited about how completely mobile platforms impact our lives. I'm a lot less excited when I think about the imagination that we've brought to bear on mobile platforms and business/marketing. 2009 was the year of mobile.

Building for Massive Mobile Success: An Ex-Bleacher Report PM on Creating Their Hit App

View from Seed

Whereas ESPN only promotes ESPN content in their app and other channels, we could include the big, national outlets plus local coverage, social media discussion, and more. In terms of iterations, we always had a launch coming for mobile and tried to release a new version every three weeks.

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How to Handle Mobile “Moneyball Syndrome” & Cross-Device Attribution

ConversionXL

billion, and by 2017, nearly half of global mobile users are likely to own a smartphone. Band-aiding a mobile experience is no longer a possible solution, as 70% of mobile searches lead to action on a website within 1 hour of searching. Revamp Mobile Metrics to Combat Moneyball.

The Conversion Rate that Actually Matters in Mobile Apps

ConversionXL

Conversion optimization for mobile apps is getting more sophisticated. In fact, half do not measure mobile engagement or ROI at all! The good news is this is changing as more marketers adopt a mobile-first, data-centric approach. Blog Analytics beginner mobile apps

How To Determine Which Online Channels are Delivering Sales Online and Off

Duct Tape Marketing

How To Determine Which Online Channels are Delivering Sales Online and Off written by Guest Post read more at Duct Tape Marketing. Mobile searches are becoming more and more influential within the buying cycle, with 40% of smartphone users’ purchases being influenced by a mobile search, ie.

Should You Build a Mobile App or a Website for Your Startup?

Up and Running

Website, web app, or a mobile app—what would be the right “form” for your business idea ? Since the release of the very first iPhone, everyone has been treating the mobile-first business model as the new gold rush. Did they choose a mobile app or a website?

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4 Things That Work More Often Than Not For Mobile Landing Pages

ConversionXL

Pretty much everyone’s mobile conversions suck. All types of businesses are seeing significantly lower mobile conversion rates. Mobile traffic is essentially being wasted, and it gets worse, because every day, the percentage of online traffic coming from mobile increases.

How Mobile Marketing is Changing the Face of Events

Duct Tape Marketing

How Mobile Marketing is Changing the Face of Events written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Mobile marketing’ Image Credit: Osman Kalkavan. Keeping up with the mobile trend. Mobile marketing at events.

Strategies for getting mobile-savvy shoppers back in retail stores

The Next Web

Carin van Vuuren is Chief Marketing Officer of Usablenet , a global leader in mobile and multi-channel technology and a pioneer in mobile usability. We have truly entered the “age of mobile,” and as a result, the effectiveness of traditional engagement strategies is in question.

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Special: The 56 Israeli Companies Exhibiting in Mobile World Congress 2011

VC Cafe

The Mobile World Congress , possibly the largest International technology conference and definitely the most important mobile conference of the year is taking place in Barcelona this February 14-17. IXI Mobile. - Perfecto Mobile [profitable and well funded].

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The most important mobile design decision a startup faces

The Next Web

Bubba is an early stage investor in consumer internet and mobile technology companies for @DFJvc. On mobile, the strategies and tactics for achieving the above are still nascent. Many of these experiences will be Mobile Only. On desktop or mobile browser to app.

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How to Make Digital Advertising Mobile Friendly

Duct Tape Marketing

How to Make Digital Advertising Mobile Friendly written by Guest Post read more at Duct Tape Marketing. It’s almost obvious that marketers from all over the place now commit more time, money, and effort in their mobile advertising campaigns rather than sticking to the basic digital ones.