Up and Running

DECEMBER 16, 2014

To grow a business, most entrepreneurs know that they should be implementing PR strategies. For this webinar, we were joined by Jennefer Witter, CEO and founder of the Boreland Group, and author of the new book, “The Little Book of Big PR: 100+ Quick Tips to Get Your Small Business Noticed.” They mix it up with advertising.

Public Relations 117

Public Relations Small Business PR Entrepreneur 117

Duct Tape Marketing

FEBRUARY 2, 2023

Why Community Is The Last Great Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mark Schaefer In this episode of the Duct Tape Marketing Podcast , I interview Mark Schaefer. Key Takeaway: Mark Schaefer argues that brand communities are the future of marketing strategy.

Community 82

Community Marketing Audience Networking 82

Haystack

JUNE 5, 2018

Not yet profitable but invaluable to developers worldwide, the decade-old company bootstrapped, differentiated from formidable competitors GitLab and Atlassian’s BitBucket, weathered leadership upheavals, and eventually ingested lots of venture capital which helped them weather the challenges they faced.

Acquisition 71

Acquisition Azure Open Source Seattle 71

Up and Running

FEBRUARY 14, 2017

This analysis should include how you plan to differentiate yourself from other restaurants, whether it be through menu items, concept, price, location, atmosphere, or management tactics. How do you plan on getting involved with a charity or sponsoring community events? Will you be working with a PR company or a local news outlet?

Business Plan 120

Business Plan Social Media Forecast Database 120

Both Sides of the Table

OCTOBER 11, 2011

” I loved the IM’ing with the crowd and the sense of community. I talked to one company who had build really differentiated IP and had great customer traction. Do we have the wrong PR firm? I loved the competition to get on stage and then how when you’re on stage you have to wait patiently to play your tracks.

Startup 313

Startup Guerilla Silicon Valley Portfolio 313

ConversionXL

JANUARY 18, 2022

Your brand is how you differentiate, build awareness , and sear your solution into customers’ minds so they think of you when that time comes. They’re a great example of employee advocacy because their content is often shared and retweeted by their colleagues, like their Digital PR Lead.

Marketing 109

Marketing Social Media Non-Compete Audience 109

The Startup Magazine

SEPTEMBER 21, 2021

When businesses get dragged in newspapers, they suffer corresponding damage to their reputations that sour consumers on their products, potentially undoing millions of dollars in PR and advertising. But what differentiates these devices from one another? Sometimes there are expensive settlements that take time and energy to resolve.

Security 164

Security PR Differentiation Advertising 164

Hunter Walker

MAY 20, 2018

The idea was to build a publishing-focused brand with events as a revenue base while we figured out our own differentiation in a crowded market — and then added business lines around advertising, custom content and now subscriptions. So much of what people say as business executives is PR. That’s a red flag.

PR 64

PR Media Differentiation Audience 64

Austin Startup

JULY 12, 2010

One, a focus on great customer care has become, in the era of Zappos, not just a requisite checkbox, but an opportunity for differentiation, and a primary means of acquiring and retaining users (customer care as a revenue generator, not just a cost center). Two trends since that incident have made the issue even more important today.

Customer 80

Customer Harvest B2C Technical Review 80

ConversionXL

OCTOBER 11, 2022

Build a community that unites customers Conclusion. Consumers no longer have to take brands at face value on traditional differentiators: price, quality, service, and reputation. Helping customers in this way is good PR. Build a community that unites customers. The community can also help each other.

Retention 111

Retention eCommerce Channel Community 111

Brandanew

AUGUST 29, 2016

Now, Emily comes with a big background in PR having worked previously for Pacific Lutheran University’s campaign for the American Cancer Society which won her numerous awards. She’s also developed strategies for Veteran’s affairs program in Washington and served on Lute Crew Alumni’s board as a communications director. Emily Sidley.

Social Media 124

Social Media New York Community Media 124

ultralightstartups.com

MAY 20, 2013

Community Partners. Startup PR. A word not literally related to the product, but rather a metaphorical adjective to evoke a differentiating characteristic or “feeling” about the company’s product. Newsletter Sign up to receive our weekly community newsletter. Ultra Light Startups®. What is an Ultra Light Startup?

Naming 45

Naming Startup Technical Review Cofounder 45

mashable.com

OCTOBER 11, 2011

10 Essential PR Tips for Startups. Sign up for her course on “ PR for Startups ” to learn more about getting media coverage for your fledgling business. ” “ Skillshare is a community marketplace to learn anything from anyone.” TIP: As a startup – use PR for link building. Erica Swallow.

PR 103

PR Startup Social Media Technical Review 103

Duct Tape Marketing

OCTOBER 19, 2023

14:13] How important is community feedback in enhancing the customer experience? [17:22] So the PR friendly one is, I created a manufacturing company. So as time went on, I realized that what differentiated ourselves was the customer experience. So that is the PR friendly official story. They were also no worse.

Customer 74

Customer PR Naming Email 74

ConversionXL

JUNE 25, 2021

Develop a sales messaging guide to create consistency around how your team describes the product, showcases its benefits, and differentiates it from competitors. Points of differentiation. Done right, your PR campaign should incentivize media outlets to pick it up. Measurable value. The key to success is consistency.

Product 96

Product Social Media Audience Software Review 96

The Equity Kicker

JULY 8, 2019

The output takes the form of events where portfolio execs can meet each other, online communities where they can share knowledge and blog posts and talks from experts to disseminate best practice. Entrepreneurship is becoming more science and less art.

Portfolio 84

Portfolio LP Venture Capital Partner 84

crowdSPRING Blog

JULY 19, 2016

Make no mistake: the legal marijuana industry is booming, creating huge business opportunities and massive tax revenue incomes for their communities. Differentiation took a backseat to PR, in some ways. Unlike many other industries, though, the game is all about differentiation within a narrow scope.

Colorado 48

Colorado Fort Worth Marketing California 48

ConversionXL

OCTOBER 7, 2021

Like Apple, your strategy will require significant marketing investment in content, traditional media, and PR. This means it is less likely you’re going to be able to differentiate on features and stand out on price. When you’re no longer able to differentiate on product features, brand is your most powerful tool for standing out.

Product 142

Product Marketing Software Review Social Media 142

Mike Michalowicz

FEBRUARY 11, 2013

People have always gathered to talk about business, life and community events. Many communities now have online forums/bulletin boards that offer varying levels of paid memberships. Just remember not to get caught up in community drama as every post represents you and your business! Social media isn’t new.

Small Business 167

Small Business Marketing PR Social Media 167

Up and Running

MAY 23, 2016

Step 3: Brand and differentiate yourself. Whether you’re looking to stand out in an already-crowded marketplace, or to simply be a memorable company, figuring out how to brand and differentiate yourself is key. However, we have been able to differentiate [ourselves] and also excel by making enterprise software fun and enjoyable.

Software Review 74

Software Review Software Delaware Forecast 74

Hearpreneur

JANUARY 29, 2017

Back in the day, when I worked for Xerox, it was a true differentiator from the typical copier salesperson. Thanks to Bryanne Lawless, BLND PR ! #17 I find that it is a game changer for the relationships I establish, both personally and professionally. The most important aspect of any quote or philosophy is that it be genuine.

Entrepreneur 48

Entrepreneur LLC Cofounder Montana 48

ReadWriteStart

OCTOBER 14, 2010

Chak has been able to get a couple of distributors in Singapore to buy his greeting cards designed by a community of artists, but is struggling to find a steady, repeatable model. I asked her not to spray and pray, and focus on her core, differentiated products - stretch mark and c-section mark removal creams for new mothers.

Bootstrapping 114

Bootstrapping Marketing Angel Investor Silicon Valley 114

Duct Tape Marketing

JUNE 16, 2022

I love trees so, you know, a lot of times I kinda laugh and say, weeds are just flowers with bad PR firms. John Jantsch (05:19): So one of the things I've talked about a long time is that having a real point of differentiation, one that matters to the client can be a way to almost make your make competition irrelevant.

Technical Review 75

Technical Review Naming Networking Washington 75

Duct Tape Marketing

APRIL 24, 2019

All the important SEO tools that you need for paid traffic, social media, PR, and of course SEO. You have to start as a dreamer or nothing’s going to become of it, but obviously like you said it’s the implementation that is really what differentiates. John Jantsch: Yeah and actually I should backtrack.

Product 60

Product Sweat Equity Naming SEO 60

Hearpreneur

JANUARY 12, 2020

Thanks to Patricia Jones, Paws PR ! #5- That may sound like a simple thing, but after years of acting as a brand ambassador and spokesperson for other organizations, always promoting another’s vision or service, it has taken me a while to adjust to the notion of promoting myself and my vision for Spark + Buzz Communications.

Entrepreneur 121

Entrepreneur Software Review Technical Review SEO 121

YoungUpstarts

DECEMBER 8, 2015

Having a depth of knowledge in a selected field and the ability to shout about it allows entrepreneurs to differentiate themselves and their products. When describing this pattern to the world, the thought leader backs his opinions with referrals to other members of the community.”. This quality is inherent in all great leaders.

Leadership 100

Leadership Colombia Technical Review Differentiation 100

Hearpreneur

AUGUST 19, 2015

When you support that platform with inspirational and informative subject matter that helps guide people along the way, and then offer them a community of service providers who can help round out their team—well, that’s the ticket. We are transforming publishing for the 21st century. That’s massive. 9) Horrible Experience.

Entrepreneur 48

Entrepreneur Australia Technical Review Community 48

Duct Tape Marketing

FEBRUARY 23, 2023

So, you know, a lot of times I kinda laugh and say, what weeds are just flowers with bad PR firms? John Jantsch (05:17): So one of the things I've talked about a long time is that having a real point of differentiation, one that matters to the client, can be a way to almost make your, make competition irrelevant. That's real.

Channel 69

Channel Sales Naming California 69

www.readwriteweb.com

OCTOBER 18, 2010

Chak has been able to get a couple of distributors in Singapore to buy his greeting cards designed by a community of artists, but is struggling to find a steady, repeatable model. I asked her not to spray and pray, and focus on her core, differentiated products - stretch mark and c-section mark removal creams for new mothers.

Marketing 52

Marketing Bootstrapping Incubator Angel Investor 52

www.readwriteweb.com

OCTOBER 18, 2010

Chak has been able to get a couple of distributors in Singapore to buy his greeting cards designed by a community of artists, but is struggling to find a steady, repeatable model. I asked her not to spray and pray, and focus on her core, differentiated products - stretch mark and c-section mark removal creams for new mothers.

Marketing 52

Marketing Bootstrapping Incubator Angel Investor 52

crowdSPRING Blog

MARCH 16, 2012

Competitive Differentiation that Matters – [link] 7 Rules for Bootstrapping a Business – [link]. Competitive Differentiation that Matters – [link]. How anyone can create a successful online business for next to nothing (Part III) – [link]. Why Do Some People Learn Faster? – [link].

Social Media 94

Social Media Small Business Design Media 94

Duct Tape Marketing

JANUARY 4, 2023

And let me just cla, let me just jump really quick cuz this is like one of the hottest contested things in our community, I would say. Kind of diehard SEO community. And that's true and that's still very much a core of our community. Andrew Warden (01:14): Show. Great, thanks so much. So good to be here. And beyond.

SEO 86

SEO Audience Channel Campaign 86

Duct Tape Marketing

SEPTEMBER 22, 2022

And let me just clarify, let me just jump really quick, cuz this is like one of the hottest contested things in our community, I would say. Kind of die hard SEO community. And that's still very much a core of our community, but you know, now gosh, 14 years later, we're 55 plus tools. Andrew Warden (01:14): Great. Thanks so much.

SEO 83

SEO Channel Campaign Audience 83

Mike Michalowicz

DECEMBER 28, 2012

Community Building Solve Problems. Women are community builders and problem solvers. stale, repetitive communications. These have all become competitive differentiators for me. Look at the men-have you not noticed the increase of waxing, skinny suits, grooming salons, mens designers, and more? Bring sexy back!

Las Vegas 165

Las Vegas LLC Oman Kansas 165

Duct Tape Marketing

MAY 30, 2017

John: And a little tip for listeners if the target that you’re — the person your target has a PR firm, go to the PR firm because they’ll put them on the show in a heartbeat. Scott: And again if you can completely differentiate yourself in 10 seconds imagine what’s possible in 10 minutes. Scott: Yeah.

Sales 34

Sales Marketing Curation PR 34

Transformify

FEBRUARY 25, 2019

Business leaders are looking to create work forces that reflect the communities in which they live and work. What will differentiate our ability to attract luminaries will be our commitment to empowering employees to be a force for change. Disclaimer: All quotes have been obtained in an interview or via authorized PR agencies.

Peru 82

Peru Social Media Hiring Global 82

ConversionXL

FEBRUARY 3, 2021

I often ask product marketers to be positioning experts on behalf of the company, and I’ve also seen how valuable positioning is for PR, customer service, and any external communications. Unlike [competitors and alternatives], [Your Company] is [differentiated in these ways]. Yes, it may not have the nicest design.

Marketing 153

Marketing Cofounder Differentiation Business Model 153