Startup Professionals Musings

APRIL 3, 2019

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Obviously, the platforms and how you use social media would be different for lead generation versus service and support.

Social Media 240

Social Media Campaign Media Conversion Ratio 240

ConversionXL

OCTOBER 4, 2022

Vague, high-level goals (such as “improve lead generation,” “increase online sales,” or “attract more customers”) are not specific or measurable enough to define marketing success. If you want to “increase sales” the SMART framework would look something like: “Increase new ecommerce sales by 10% by the end of quarter two.”.

eCommerce 129

eCommerce Marketing Social Media Retention 129

David Teten

APRIL 1, 2021

I propose here a framework for prioritizing your platform buildout. For instance, tracking ‘months-of-runway’ combined with the month-over-month change to that metric allows us to rapidly identify companies that may be distressed. Inherently a generalist, not a tightly designed fit for a particular company’s needs. Numerous VCs.

Private Equity 78

Private Equity Venture Capital Portfolio Equity 78

Women Entrepreneurs Can

AUGUST 8, 2023

The marketing funnel is a strategic framework that guides prospects through different stages of the buyer’s journey, from initial awareness to making a purchase decision. The emphasis shifts to educating and nurturing these leads, providing them with valuable information to consider your offerings seriously.

Marketing 52

Marketing Metrics Lead Generation Social Media 52

ConversionXL

APRIL 18, 2017

Offer conversion optimization services? My advice: referrals are great, but have another lead generation channel as well. When running an optimization program, consider three metrics that contribute to success: The number of experiments you run. Conversion optimization doesn’t align with small business.

Conversion 87

Conversion Framework Revenue Analytics 87

Startup Professionals Musings

APRIL 1, 2017

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Obviously, the platforms and how you use social media would be different for lead generation versus service and support.

Social Media 157

Social Media Media Conversion Ratio Lead Generation 157

ConversionXL

MARCH 31, 2021

The same goes for your sales conversations; why did new leads seek you out, and what objections do you hear during the sales process? Uncovering popular articles and conversations will show you what people are most interested in, which is useful for “seeding” your content research. Collect data sources for quantitative insights.

Audience 127

Audience Non-Compete Distribution Channel 127

Startup Professionals Musings

AUGUST 18, 2013

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Obviously, the platforms and how you use social media would be different for lead generation versus service and support.

Social Media 256

Social Media Media Product Conversion Ratio 256

Duct Tape Marketing

APRIL 25, 2013

The technology, metrics, measurements, testing, and goals are the science part of it while the creative campaigns and intuitive ideas are a critical part of the art of inbound marketing. You may feel like you’re not doing enough but if your metrics show that you are on track with your goals, relax! for the day, week, or month?

Marketing 67

Marketing Indianapolis Technical Review Social Media 67

Startup Professionals Musings

JULY 27, 2012

They randomly churn for hours a day on a couple of their favorite social media platforms, with little though given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Obviously, the platforms and how you use social media would be different for lead generation versus service and support.

Social Media 229

Social Media Media Conversion Ratio Lead Generation 229

Duct Tape Marketing

DECEMBER 3, 2015

In a standard sales funnel framework, leads go in the top of the funnel, then they get qualified, educated and nurtured in the middle part of the funnel, and then they make a buying decision during the sales process (or bottom of the funnel). Inbound marketing strategies are changing the way we do business.

Lead Generation 28

Lead Generation Software Review Distribution LLC 28

ConversionXL

JULY 21, 2022

By focusing intently on a single measurement, known as a north star metric. The north star metric defines success for the whole company and aligns teams on a growth trajectory. In this article, you’ll learn how other growing companies use the north star metric to achieve customer success. Customer-centricity. Accountability.

Metrics 120

Metrics Acquisition Revenue .Net 120

Duct Tape Marketing

JANUARY 30, 2015

5 Content Metrics Every Marketer Needs to Analyze written by Alex Boyer read more at Small Business Marketing Blog from Duct Tape Marketing. If they share it with their networks, then they found something truly useful that advances the conversation. Leads: Lead generation and qualification are two key aspects of the conversion rate.

Metrics 28

Metrics Marketing B2B Analytics 28

Duct Tape Marketing

JANUARY 7, 2020

If anything, the importance of advertising in general, and of paid search in particular, has increased in the past few years. How can paid search assist in lead generation? The right PPC firm will understand that distinction and look to prove results beyond that one metric. Why does it matter for your business?

Search 71

Search PPC Kansas City B2C 71

ConversionXL

AUGUST 30, 2018

The key is to connect user research to an improved user experience and, in turn, an increase in customer retention, leads, or any other metric for which C-suite members are accountable. Lead generation sites can expect to double their conversion rates. For conversion optimization, user research is pivotal.

Design 111

Design Framework Product Development Technical Review 111

ConversionXL

OCTOBER 4, 2021

At the conversion stage, just before purchase, your aim is to hammer home why your product is perfect for your prospect. But that alone is too general, so it’s important to get specific by setting clear metric objectives. Keep your objectives within reach by following the SMART framework: Image source.

Email 136

Email Customer Marketing Software Review 136

Occam's Razor

DECEMBER 9, 2013

To learn more about the Do in stage one please review my See-Think-Do-Coddle framework for content, marketing and measurement.]. Less than two percent of people on your website will complete the macro-outcome (conversion). Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ]. Don't do paid search. Entertain Me 2.

Analytics 165

Analytics Marketing Channel Metrics 165

ConversionXL

SEPTEMBER 10, 2019

We ran A/B tests around the clock on our free-trial funnel for nine months and got these wins: Quadrupled monthly lead volume in one year; Tripled the conversion rate from visitor-to-trial signups on our homepage. The team started as all marketers focused on lead generation. It was a typical lead-gen team when I joined.

Conversion 133

Conversion Technical Review Channel Engineer 133

ConversionXL

JUNE 2, 2022

ABM doesn’t stop at lead generation or new opportunities. ABM must target the entire buying committee, not just one or two individuals who may never be involved in sales conversations. ITSMA’s ABM framework simplifies these types. Individuals don’t make B2B buying decisions; groups do.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

MARCH 10, 2021

And whether it’s your first or seventh logo, I’m now going to share the exact idea-generating framework I use to come up with client stories and catapult them into the media limelight. A 3-part framework to generating ideas the media loves. In fact, I broke it down in a 3-part framework that I call Pitch Like a PRO. .

New York 151

New York Framework Media SEO 151

David Teten

DECEMBER 3, 2019

Keren Moynihan, CEO, Boss Insights , said, “Last week at an industry function, we asked a high rolling VC, “how’s your lead gen?” So we probed, ‘Oh, so you don’t need a qualified lead generation tool then?’ The simplest way to track a company’s performance: have them give you access to their internal metrics dashboard.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Up and Running

APRIL 20, 2016

The business plan for strategic growth is one of my favorites because it’s about core business decisions, steps, metrics, and making things happen. Milestones and metrics. I’ve dealt with dozens of strategy frameworks, and they all work pretty well if applied correctly. Milestones and metrics. Don’t pull them apart.

Business Plan 60

Business Plan Developer Metrics Matching 60

www.rocketwatcher.com

NOVEMBER 8, 2010

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Rocket watcher b2b marketing metrics View more presentations from April Dunford.

B2B 42

B2B Metrics Marketing Startup 42

market-by-numbers.com

DECEMBER 7, 2009

Get notified of new posts by email Popular Posts Updated Customer Development Image The Art of the Customer Development Conversation How to find early adopters What is Customer Development? A How-To Customer Development e-book Cust Dev Downloads Check out our download section! My Recent Tweets #SanDiego added to Startup Digest!

San Diego 40

San Diego RSS Lean Elevator Pitch 40

www.rocketwatcher.com

DECEMBER 5, 2011

I had 2 conversations with startup founders this week that are trying to decide on a name for their company and I felt their pain. Big thanks to @aprildunford for providing a framework around one of the hardest things in a startup: [link]. A Startup Marketing Framework (Version 2) 125 comment(s). lead generation.

Naming 41

Naming Startup Product Name Framework 41

ConversionXL

OCTOBER 30, 2021

The marketing and sales funnel is a time-tested framework for mapping the customer journey. This can be simplified further into a three-stage model: Top of the funnel (TOFU): Awareness Middle of the funnel (MOFU): Consideration Bottom of the funnel (BOFU): Conversion. The conversion at this stage is them attending that webinar.

Customer 140

Customer Marketing Social Media CPA 140