ConversionXL

OCTOBER 4, 2022

Vague, high-level goals (such as “improve lead generation,” “increase online sales,” or “attract more customers”) are not specific or measurable enough to define marketing success. If you want to “increase sales” the SMART framework would look something like: “Increase new ecommerce sales by 10% by the end of quarter two.”.

eCommerce 129

eCommerce Marketing Social Media Retention 129

ConversionXL

FEBRUARY 4, 2020

We moved forward without a specific framework, deep data analysis, or comprehensive testing plan. Our conversion metrics didn’t connect to more important ones: activation rate and, of course, revenue. Sure, we increased lead generation, which can decrease the activation rate. But that urgency worked against us.

Acquisition 67

Acquisition Software Review Technical Review Mobile 67

The Startup Magazine

JUNE 19, 2022

The Objectives and Key Results (OKR) framework for creating goals is what enables the sales team to accomplish results and strive for excellence. OKRs are a well-defined and proven framework that allows teams and individuals to align with the strategy created by the business. Focus on OKRs. This makes the team enthusiastic and engaged.

B2B 148

B2B Sales Elevator Pitch Lead Generation 148

Startup Professionals Musings

APRIL 1, 2017

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Obviously, the platforms and how you use social media would be different for lead generation versus service and support.

Social Media 157

Social Media Media Conversion Ratio Lead Generation 157

Women Entrepreneurs Can

AUGUST 8, 2023

The marketing funnel is a strategic framework that guides prospects through different stages of the buyer’s journey, from initial awareness to making a purchase decision. Identifying ROI Metrics for Each Funnel Stage To maximize ROI with the marketing funnel, it’s essential to measure the right metrics at each stage.

Marketing 52

Marketing Metrics Lead Generation Social Media 52

Startup Professionals Musings

AUGUST 18, 2013

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Obviously, the platforms and how you use social media would be different for lead generation versus service and support.

Social Media 256

Social Media Media Product Conversion Ratio 256

Startup Professionals Musings

JULY 27, 2012

They randomly churn for hours a day on a couple of their favorite social media platforms, with little though given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Obviously, the platforms and how you use social media would be different for lead generation versus service and support.

Social Media 229

Social Media Media Conversion Ratio Lead Generation 229

ConversionXL

APRIL 18, 2017

My advice: referrals are great, but have another lead generation channel as well. When running an optimization program, consider three metrics that contribute to success: The number of experiments you run. Building frameworks also helps standardize the industry practices. Lead quantity can be a vanity metric.

Conversion 87

Conversion Framework Revenue Analytics 87

Duct Tape Marketing

APRIL 25, 2013

The technology, metrics, measurements, testing, and goals are the science part of it while the creative campaigns and intuitive ideas are a critical part of the art of inbound marketing. You may feel like you’re not doing enough but if your metrics show that you are on track with your goals, relax! for the day, week, or month?

Marketing 68

Marketing Indianapolis Technical Review Social Media 68

ConversionXL

JULY 21, 2022

By focusing intently on a single measurement, known as a north star metric. The north star metric defines success for the whole company and aligns teams on a growth trajectory. In this article, you’ll learn how other growing companies use the north star metric to achieve customer success. Customer-centricity. Accountability.

Metrics 120

Metrics Acquisition Revenue .Net 120

Duct Tape Marketing

DECEMBER 3, 2015

In a standard sales funnel framework, leads go in the top of the funnel, then they get qualified, educated and nurtured in the middle part of the funnel, and then they make a buying decision during the sales process (or bottom of the funnel). Inbound marketing strategies are changing the way we do business.

Lead Generation 28

Lead Generation Software Review Distribution LLC 28

ConversionXL

MARCH 31, 2021

For example, if SEO is a priority, some metrics you’d want to focus on may include; Organic search traffic; Impressions on the SERPs; SERP click-through-rate; Avg. What are the primary and secondary goals you’re aiming to achieve? What drove you to seek out content marketing as a growth solution?

Audience 127

Audience Non-Compete Distribution Channel 127

Duct Tape Marketing

JANUARY 30, 2015

5 Content Metrics Every Marketer Needs to Analyze written by Alex Boyer read more at Small Business Marketing Blog from Duct Tape Marketing. Actions such as downloading gated content, signing up for a webinar, or purchasing from your e-commerce site advance leads through the buyer’s journey.

Metrics 28

Metrics Marketing B2B Analytics 28

ConversionXL

JANUARY 24, 2017

Everyone has railed against these practices ( including us , many times), but it still seems that much of the industry is focused on short term metrics and surface level changes. Matt Gershoff , CEO of Conductrics , advises those in the space to learn about reinforcement learning as a framework for optimization and targeting.

Conversion 48

Conversion Technical Review Artificial Inteligence Analytics 48

Duct Tape Marketing

JANUARY 7, 2020

If anything, the importance of advertising in general, and of paid search in particular, has increased in the past few years. How can paid search assist in lead generation? The right PPC firm will understand that distinction and look to prove results beyond that one metric. Why does it matter for your business?

Search 71

Search PPC Kansas City B2C 71

ConversionXL

AUGUST 30, 2018

The key is to connect user research to an improved user experience and, in turn, an increase in customer retention, leads, or any other metric for which C-suite members are accountable. Lead generation sites can expect to double their conversion rates. Step 2: Create a framework for user research.

Design 111

Design Framework Product Development Technical Review 111

ConversionXL

OCTOBER 25, 2018

generates the demand) for the target audience. Second, “lead” generation. As articles are quick to point out, demand generation is not lead generation. That distinction exists, in part, because we’ve mislabeled user actions like form fills as “leads.”. Internal SLAs are common in demand generation.

Demand 132

Demand Vertical Campaign Channel 132

ConversionXL

OCTOBER 4, 2021

But that alone is too general, so it’s important to get specific by setting clear metric objectives. Keep your objectives within reach by following the SMART framework: Image source. BAB is a conversion-driven framework that works in three parts. Step 2: Find the right email marketing software. BAB (Before-After-Bridge).

Email 136

Email Customer Marketing Software Review 136

ConversionXL

JUNE 2, 2022

ABM doesn’t stop at lead generation or new opportunities. ITSMA’s ABM framework simplifies these types. Does your company clearly understand current CAC , LTV, CAC payback period, and other core growth metrics? Sales finds aligned accounts and works with marketing to create customized journeys.

Customer 98

Customer Marketing Channel Acquisition 98

David Teten

DECEMBER 3, 2019

Keren Moynihan, CEO, Boss Insights , said, “Last week at an industry function, we asked a high rolling VC, “how’s your lead gen?” So we probed, ‘Oh, so you don’t need a qualified lead generation tool then?’ The simplest way to track a company’s performance: have them give you access to their internal metrics dashboard.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

DECEMBER 9, 2013

To learn more about the Do in stage one please review my See-Think-Do-Coddle framework for content, marketing and measurement.]. Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ]. For B2B companies Macro Outcome Rate is related to lead generation, for B2C it is often the e-commerce Conversion Rate.

Analytics 165

Analytics Marketing Channel Metrics 165

Up and Running

APRIL 20, 2016

The business plan for strategic growth is one of my favorites because it’s about core business decisions, steps, metrics, and making things happen. Milestones and metrics. I’ve dealt with dozens of strategy frameworks, and they all work pretty well if applied correctly. Milestones and metrics. Don’t pull them apart.

Business Plan 60

Business Plan Developer Metrics Matching 60

ConversionXL

MARCH 10, 2021

And whether it’s your first or seventh logo, I’m now going to share the exact idea-generating framework I use to come up with client stories and catapult them into the media limelight. A 3-part framework to generating ideas the media loves. In fact, I broke it down in a 3-part framework that I call Pitch Like a PRO. .

New York 151

New York Framework Media SEO 151

VC Cafe

SEPTEMBER 5, 2012

1) It all starts from the Growth Hacking Funnel - in the early stages, startups should not just focus on top/bottom line metric like unique users and revenue. KISS Metrics – How to Run A/B Tests that Get REAL Results. Dave McClure’s presentation on startup metrics start here: A framework for thinking about stats.

API 167

API Viral Startup Retention 167

www.rocketwatcher.com

NOVEMBER 8, 2010

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Rocket watcher b2b marketing metrics View more presentations from April Dunford.

B2B 42

B2B Metrics Marketing Startup 42

ConversionXL

SEPTEMBER 10, 2019

We ran A/B tests around the clock on our free-trial funnel for nine months and got these wins: Quadrupled monthly lead volume in one year; Tripled the conversion rate from visitor-to-trial signups on our homepage. The team started as all marketers focused on lead generation. It was a typical lead-gen team when I joined.

Conversion 133

Conversion Technical Review Channel Engineer 133

Cracking the Code

OCTOBER 10, 2008

Effectively measuring and understanding your CAC and CLTV metrics are key to future success. Bessemer SaaS Law #1: Your key monthly business metrics are: CMRR (Committed Monthly Recurring Revenue), Churn, and Cash flow - “Bookings” is for suckers. Brian, Paglo www.paglo.com. Great list! Great list! Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

market-by-numbers.com

DECEMBER 7, 2009

Services Marketing Help Downloads Contact Log In Your Business “Driving Force&# By brantcooper , December 7, 2009 1:46 pm In Andrew Chen’s recent post, “ Does every startup need a Steve Jobs?&# , he discusses IDEO’s “product framework for Desirability, Feasibility, and Viability.&# Chen’s descriptions of business-, engineering-, (..)

San Diego 40

San Diego RSS Lean Elevator Pitch 40

www.rocketwatcher.com

DECEMBER 5, 2011

Big thanks to @aprildunford for providing a framework around one of the hardest things in a startup: [link]. A Startup Marketing Framework (Version 2) 125 comment(s). About Rocket Watcher Rocket Watcher is my personal blog covering marketing for startups including messaging, market strategy, lead generation and metrics.

Naming 41

Naming Startup Product Name Framework 41

ConversionXL

OCTOBER 30, 2021

The marketing and sales funnel is a time-tested framework for mapping the customer journey. At the bottom of your funnel, your marketing goal is to turn loyal customers into lead generators. You can do this by tracking metrics and user behavior. This involves harnessing the power of word-of-mouth.

Customer 140

Customer Marketing Social Media CPA 140