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Out of the Crisis #12: Curative founder Fred Turner and Celine Halioua on diagnostic supply chains, scaling up testing, and partnering with government

Startup Lessons Learned

The story of how Curative pivoted and scaled is about moving with entrepreneurial speed to find a solution, then collaborating with investors and government for the public good. Celine Halioua , founder of a company called Celevity that is developing drugs to extend the lifespan of dogs, also played a key role. I am Eric Ries.

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Does “Going Viral” Actually Result in More Conversions?

ConversionXL

Right now there is almost certainly an enterprise exec in a boardroom somewhere saying, “We need it to go viral.” Kittens and memes and babies kissing puppies… viral. When most people think about going viral, they think about raising a lot of awareness for their product or company. Do you even want to go viral?

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How To Ensure Your Startup Team Is Growth Hacking Not Copying

Brandanew

What is Growth Hacking: A definition before we start: Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure. Sure-shot way to lose trust and potential customers (even if your terrible response does not become viral).

Curation 100
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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

That is the definition of Disruptive Technology. Content can go viral – the highest quality stuff is shared. The benefit of networks is that you can hand curate the videos that run in the network providing higher-quality, better control and more brand-safe content for advertisers. Content goes global (of Maker Studios 4.4

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5 myths about the marketplace that mobile strategies busted

The Next Web

Everything from the layout of our office, design principles, team structures, and interview process definitively reflects who we are.”. Communities are incredibly hard to create and curate so they cannot simply be bolted on. “It Myth #2: You can bolt on community, once the commerce engine is going.

Mobile 136
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From Subscribers to Revenue: A Tactical Guide To Mastering Newsletters

Duct Tape Marketing

Do you see those as approaches that will be with us for a long time because it's very curated content or do you think the classic approach that you take is still valid today, obviously? I also look at sort of the virality. Russell (04:00): Yeah, absolutely. So yeah, I mean, it's the classic ones. And that cuts. John (23:52): Yeah.

Revenue 78
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How To Maximize The Power Of Newsletters

Duct Tape Marketing

Do you see those as approaches that will, you know, be with us, you know, for a long time because it's very curated content? I also look at sort of the virality, like how can I take any subscriber that maybe I've bought right at $4 or $6 or whatever and turn that into 1.5 John Jantsch (16:48): A viral referral tool. subscribers.

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