Does “Going Viral” Actually Result in More Conversions?

ConversionXL

Right now there is almost certainly an enterprise exec in a boardroom somewhere saying, “We need it to go viral.” Kittens and memes and babies kissing puppies… viral. When most people think about going viral, they think about raising a lot of awareness for their product or company.

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Forget Viral Videos: Write a Book to Grow Your Business

Up and Running

It shows your best-curated thoughts and it shows customers, clients, investors, friends, and lovers what the most important things on your mind are right now.”.

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How Does LinkedIn Manage News: Five Questions With Their Managing Editor Katie Carroll

Hunter Walker

One of the main things we focus on is daily news, whether that’s through the Daily Rundown — a digest of news for professionals, which now has 13 editions in eight languages — or our trending topics, which are editorially curated conversations from members.

The Power of Twitter in Information Discovery

Both Sides of the Table

Actually, it was originally called “Jerry and David’s Guide to the World Wide Web&# (true story) – it was basically a way for newbies to find information that had been curated by experts. Twitter as Curated RSS – So what then is novel about Twitter?

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10 Modern Ways To Kickstart Your Business Website

Startup Professionals Musings

Curation, the most efficient content. Curation is humanly aggregating, filtering, and re-posting the best-of-the-best content on the web, relative to your product or service area. Keep the atmosphere relaxed and fun, to increase traffic, and maybe even go viral.

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10 Top Marketing Content Sources For Your Startup

Startup Professionals Musings

Curation, the most efficient content. Curation is humanly aggregating, filtering, and re-posting the best-of-the-best content on the web, relative to your product or service area. Keep the atmosphere relaxed and fun, to increase traffic, and maybe even go viral.

Top Tech Startup Ideas For 2017

YoungUpstarts

Its “Community” area allows anyone with a free Buzzfeed account to publish content, and pushes great stories to its front page, where it can receive even more facetime and potentially go viral. Curated Ecommerce Sites. AHALife : Curated, one-of-a-kind luxury items.

Why Most Online Video Companies Will Fail

Both Sides of the Table

So my advice to many is to study online companies that understand how to use technology for audience development, engagement, viral distribution and subscriptions. They have a curator. And he has curated many stories. I live in LA and fund startups.

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How To Ensure Your Startup Team Is Growth Hacking Not Copying

Brandanew

Growth hackers focus on low-cost and innovative alternatives to traditional marketing, e.g. utilizing social media and viral marketing instead of buying advertising through more traditional media such as radio, newspaper, and television.

5 Reasons Why Storytelling Works For Your Brands

Brandanew

Once the brands manage to create a viral meme, they can gain free publicity through it. And it didn’t stop with the film, when they didn’t win the Oscars, it had a viral moment of glory with a fabulous social media response! Well, who does not like a good story ?

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10 Top Content Marketing Tips for Your Startup

Startup Professionals Musings

Curation, the most efficient content. Curation is humanly aggregating, filtering, and re-posting the best-of-the-best content on the web, relative to your product or service area. Keep the atmosphere relaxed and fun, to increase traffic, and maybe even go viral.

Hyperlocal Has Great Potential And Real Challenges

Startup Professionals Musings

Yet there are big challenges to hyperlocal, at least for consumer-focused hyperlocal startups, according to Sean Barkulis , Founder of UPlanMe one of the early casualties in this space: Every site requires real curated local content to engage users.

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What Social Media Needs To Do To Better Pique Your Interest

YoungUpstarts

As such, leading platforms continue to promote the most viral content dictated by your digital social circle. The updated decisioning engine was met by Instagrammer fury, with a fear that any non-viral posts will now become buried under a slew of popular coffee-shop pictures and furry friends.

10 Content Marketing Examples for Entrepreneurs

Startup Professionals Musings

Curation, the most efficient content. Curation is humanly aggregating, filtering, and re-posting the best-of-the-best content on the web, relative to your product or service area. Keep the atmosphere relaxed and fun, to increase traffic, and maybe even go viral.

7 Things That Make Brand Storytelling Authentic

Brandanew

But it is not easy to make people laugh with so many memes and viral videos floating all over the web. Storytelling is probably as old as the human race. However, all stories begin to sound clichéd over time and it is necessary to infuse some authenticity and freshness.

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My new fascination with Podcasts

VC Cafe

The reason podcasts captured my imagination today, is a podcast I listened to (very meta) by Recode’s Peter Kafka, and Nick Quah, journalist and curator of HotPod. Serial exploded in popularity and spread virally. Superbly curated, and Guy Raz is just a pleasure to listen to.

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July Roundup: Why Do You Need Marketing And Branding Experts

Brandanew

b) Being open to curating content- even from competition. For children or young adults, social media may seem lucrative but there are always some inherent risks in a media that can go viral. July flew!

7 Ways Brands Can Connect with Social Media Messaging

Duct Tape Marketing

Curate Humorous Touching or Inspiring Posts That Reflect Your Brand. The challenge is finding the right content to curate. Sharing just any viral post or video might earn shares and a little bump in traffic, but that doesn’t help you with your messaging.

Why Titles Matter a Lot if You’re a Blogger

Both Sides of the Table

Gabe Rivera wrote a post on why TechMeme is now using its editors to curate titles that appear on its site. 10 Tips from BuzzFeed on How to Make Content Go Viral ” See what I did there?

No Excuses not to Travel: Noken is the First Digital Native Tour Operator and Here's Why I Backed It

This is going to be BIG.

In a world of unlimited choices, curation, transparancy and simplicity became more valuable. The trips are Instagram-worthy, creating viral loops that you simply don't see with the Kayaks of the world.

7 Signs That You’re Actually Good At Content Marketing

Brandanew

Contrary to what you may want to hear, going viral doesn’t have much to do with it. b) Create or curate original content. Monday morning needs some motivation.

How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

Content can go viral – the highest quality stuff is shared. The benefit of networks is that you can hand curate the videos that run in the network providing higher-quality, better control and more brand-safe content for advertisers.

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8 Online Tools to Improve Your Business Social Media Profile

Duct Tape Marketing

It could also link up with a previous made Feedly account as there is a lot of past content which needs to be curated. It is going to take all of your interests and it’s going to curate articles as well as multimedia in a dashboard that you can easily skim through.

Eleven Essential Components Of A Successful Social Media Strategy

YoungUpstarts

Curation: Share meaningful content. It’s only when you begin to curate content that is of interest to your followers and promote it, together with your own content, that your social media accounts begin to breathe new life.

Pinterest Marketing: A Small Business Guide

Up and Running

You can also look to your customers for inspiration, and focus on curating content that speaks to your brand image, company culture, community, and the varied aspects of your brand identity that make up your business—not just your actual product or service.

Pinterest Is For Small Businesses, Too

YoungUpstarts

It can be tedious to sit on the site for hours following or repinning from users with interests related to your company, but it pays off in time by amplifying he virality of every pin you add. Curate. Pinterest is about curation.

30 Creative Ideas For Your Blog To Make It Remarkable

Brandanew

People like you curating for them. It can go viral if you are lucky. We keep asking you- no insisting that you must work hard at developing your professional and corporate blogs. From an SEO, branding and content marketing perspective, a good strong blog bodes well for your business.

25 Marketers Share Awesome Social Analytics Tools For 2016

Brandanew

It is brilliant, not only for helping me to measure the impact of the content that we share, but also to help me curate the most popular, impactful content in our industry. Click on the “trending now” tab and you can also see which articles are going viral across the web.

My fascination with Podcasts

VC Cafe

The reason podcasts captured my imagination today, is a podcast I listened to (very meta) by Recode’s Peter Kafka, and Nick Quah, journalist and curator of HotPod. Serial exploded in popularity and spread virally. Superbly curated, and Guy Raz is just a pleasure to listen to.

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Yahoo/Tumblr: Peanut Butter & Chocolate?

thebarefootvc

Tumblr simultaneously provided a decentralized and centralized mode of creation and consumption (and sharing, which added to its viral growth). Yahoo’s content collection method is decidedly last century – which incidentally may still appeal to a large portion of the population if curated properly – but it has developed strong advertising relationships over time. It had to happen.

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The Strand: How an 86-Year Old Bookstore Uses Technology

Hunter Walker

It went viral – almost 2,000 RT’s and likes. What that means is we create custom-curated libraries and collections of books, for individuals and corporate accounts. Strand Bookstore in NYC is one of the largest independent bookstores in the US. Bookstores are a generally challenged retail sector as ecommerce and ebooks have resulted in many local shops closing their doors.

13 Unconventional Landing Page Strategies To Increase Conversions

ConversionXL

Most importantly, curate a list of links that are the contextually relevant to the section of site you’re commenting on. No doubt, at some point you’ve heard the phrase “curate interesting content.”

5 myths about the marketplace that mobile strategies busted

The Next Web

Communities are incredibly hard to create and curate so they cannot simply be bolted on. Growth hacking” or the mentality of “try every viral trick, every channel as quickly as possible in order to get ahead in the land grab” is a hot topic.

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How to Use Microsites to Boost Your Business

Up and Running

Just when you think the market couldn’t possibly bear another cat video from Buzzfeed, another one goes viral. Trending Possibilities: It’s hard to imagine your whole site going viral; it’s too big and it needs to be too many things to too many different people. Essentially it is a set of links, but the careful curation makes it much more than that. Let’s face it: The internet is a noisy, cluttered place.

Brand Authenticity: Is It Important and How Can You Increase Your Brand’s Authenticity?

crowdSPRING Blog

While it is necessary to curate content concerning context and audience targets, it is vital that brand messages be synchronized, because today’s consumers expect their experience to be consistent across devices and platforms.

15 Entrepreneurs Explain Why They Started Their Business

Hearpreneur

Thanks to Eve Tokens, The Creative Curator. #3 Our goal was to create a viral environment where personal networks and recommendations helped drive online store purchases. Share Each business has a story.

Digital Design & User Experience Best Practices: Happiness + Profits!

Occam's Razor

Yes these brands have YouTube channels and every once in a while they throw up a viral video and everyone oohs and aahs. Solving for short-term virality is not a sustainable strategy. We have more data than God wants anyone to have.

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Why Should Words Only Be For Word Nerds?

Duct Tape Marketing

He is also the curator of a wickedly funny web site called Figarospeech and author of Word Hero: A Fiendishly Clever Guide to Crafting the Lines that Get Laughs, Go Viral, and Live Forever. Why Should Words Only Be For Word Nerds? This content from: Duct Tape Marketing. Marketing podcast with Jay Heinrichs (Click to play or right-click and “Save As” to download – Subscribe now via iTunes or subscribe via other RSS device (Google Listen).

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What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

asymmetry, real-time, curated RSS / link-sharing]. This allowed followers to be able to “curate&# their newsfeed with people that they found interesting. This blog post originally appeared in serialized form here on TechCrunch.

The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

Occam's Razor

If it's the number of invites sent, it's virality. To run this experiment, Airbnb created what Lean Startup calls a curated minimum viable product. This should not be news to you.