Forget Viral Videos: Write a Book to Grow Your Business

Up and Running

It shows your best-curated thoughts and it shows customers, clients, investors, friends, and lovers what the most important things on your mind are right now.”. As the founder of a publishing company focused specifically on serving entrepreneurs, I see the same problem over and over: When a business owner decides they want to write a book (or do anything else, for that matter), their goal is to be the best.

Viral 112

Out of the Crisis #12: Curative founder Fred Turner and Celine Halioua on diagnostic supply chains, scaling up testing, and partnering with government

Startup Lessons Learned

The story of how Curative pivoted and scaled is about moving with entrepreneurial speed to find a solution, then collaborating with investors and government for the public good. She believed so deeply in Curative's new mission and the science behind it that she went out and pitched investors on a company she didn't even work for--and got results. DCVC testtraceisolate.org Transcript for Out of the Crisis #12, Curative Eric Ries : This is the Out of the Crisis.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Does “Going Viral” Actually Result in More Conversions?

ConversionXL

Right now there is almost certainly an enterprise exec in a boardroom somewhere saying, “We need it to go viral.” Kittens and memes and babies kissing puppies… viral. When most people think about going viral, they think about raising a lot of awareness for their product or company. But what about money in the bank, what does going viral mean for your bottom line? So, the statement becomes: We need to go viral in a way that makes us actual money. Viral loops.

Viral 105

The Power of Twitter in Information Discovery

Both Sides of the Table

Actually, it was originally called “Jerry and David’s Guide to the World Wide Web&# (true story) – it was basically a way for newbies to find information that had been curated by experts. Twitter as Curated RSS – So what then is novel about Twitter? In the old days it was Jerry & David who curated our links – now it’s anybody who YOU choose to curate your links. Twitter curates even wider.

XML 293

Top Tech Startup Ideas For 2017

YoungUpstarts

Its “Community” area allows anyone with a free Buzzfeed account to publish content, and pushes great stories to its front page, where it can receive even more facetime and potentially go viral. Curated Ecommerce Sites. Curated ecommerce sites are a more simple, low-cost way to launch your own startup. These ecommerce businesses cater to a specific audience, allowing you to hone in on a type of product (or curated list of services) that doesn’t have a solid place elsewhere.

10 Modern Ways To Kickstart Your Business Website

Startup Professionals Musings

Curation, the most efficient content. Curation is humanly aggregating, filtering, and re-posting the best-of-the-best content on the web, relative to your product or service area. Keep the atmosphere relaxed and fun, to increase traffic, and maybe even go viral. Image via Flickr by SideWages.com These days every new entrepreneur understands that an innovative product or service is necessary, but not sufficient, to start a business.

Widget 230

How Does Content Marketing Help Your Social Media Strategy

Brandanew

A clever Facebook status can also be a great piece of viral content shared by thousands. 3) Brainstorm to curate/create different pieces of content that is relevant to your niche and brand. There are tons of brands that are curating and creating content for their customers enabling them to develop a unique social presence. Your content can go viral on the social media at any moment and if that happens your brand equity will also see exponential growth. .

How Does LinkedIn Manage News: Five Questions With Their Managing Editor Katie Carroll

Hunter Walker

One of the main things we focus on is daily news, whether that’s through the Daily Rundown — a digest of news for professionals, which now has 13 editions in eight languages — or our trending topics, which are editorially curated conversations from members. And when we write about these stories, we stay neutral — but our goal with the curated trending topics is to showcase different perspectives around a certain issue.

How To Ensure Your Startup Team Is Growth Hacking Not Copying

Brandanew

Growth hackers focus on low-cost and innovative alternatives to traditional marketing, e.g. utilizing social media and viral marketing instead of buying advertising through more traditional media such as radio, newspaper, and television. Sure-shot way to lose trust and potential customers (even if your terrible response does not become viral). You need to create and curate content that they find interesting. If you curate, you need to credit the original creator, not steal.

What Social Media Needs To Do To Better Pique Your Interest

YoungUpstarts

As such, leading platforms continue to promote the most viral content dictated by your digital social circle. The updated decisioning engine was met by Instagrammer fury, with a fear that any non-viral posts will now become buried under a slew of popular coffee-shop pictures and furry friends. These platforms connect people with the content that matches their interests, but they rely on user actions to curate this content.

How To Spread The Word About Your First Business 

YoungUpstarts

If you want to spread the word online, you should create a social media account to create viral posts. Spreading the word about your business is vital to enable you to create a constant stream of customers and to generate a buzz around your company within its first few weeks of opening.

PPC 159

5 Reasons Why Storytelling Works For Your Brands

Brandanew

Once the brands manage to create a viral meme, they can gain free publicity through it. And it didn’t stop with the film, when they didn’t win the Oscars, it had a viral moment of glory with a fabulous social media response! Stay connected with the most amazing curated postcards each week by subscribing below. Well, who does not like a good story ? What we can never remember as dry theory can be easily etched in mind as a story.

Viral 176

Why Titles Matter a Lot if You’re a Blogger

Both Sides of the Table

Gabe Rivera wrote a post on why TechMeme is now using its editors to curate titles that appear on its site. 10 Tips from BuzzFeed on How to Make Content Go Viral ” See what I did there? Gabe’s post appears first on TechMeme’s website, which must mean Gabe has paid off some TechMeme editors to get his story to rise to the top. I never saw it go out with a “tip @techmeme” on Twitter. Did you? His article is well worth reading anyways.

10 Top Content Marketing Tips for Your Startup

Startup Professionals Musings

Curation, the most efficient content. Curation is humanly aggregating, filtering, and re-posting the best-of-the-best content on the web, relative to your product or service area. Keep the atmosphere relaxed and fun, to increase traffic, and maybe even go viral. These days every new entrepreneur understands that an innovative product or service is necessary, but not sufficient, to start a business.

Hyperlocal Has Great Potential And Real Challenges

Startup Professionals Musings

Yet there are big challenges to hyperlocal, at least for consumer-focused hyperlocal startups, according to Sean Barkulis , Founder of UPlanMe one of the early casualties in this space: Every site requires real curated local content to engage users. Word-of-mouth and cheap viral marketing won’t build critical masses of users, curated content, and direct sales forces.

Finder 163

10 Content Marketing Examples for Entrepreneurs

Startup Professionals Musings

Curation, the most efficient content. Curation is humanly aggregating, filtering, and re-posting the best-of-the-best content on the web, relative to your product or service area. Keep the atmosphere relaxed and fun, to increase traffic, and maybe even go viral. These days every new entrepreneur understands that an innovative product or service is necessary, but not sufficient, to start a business.

7 Things That Make Brand Storytelling Authentic

Brandanew

But it is not easy to make people laugh with so many memes and viral videos floating all over the web. Enakshi Sharma : Enakshi ( @mayukhi0511 ) is a storyteller, curator (India Art Fair, 2015), anchor (May Queen, 2015), research associate (Centre for Civil Society, India), a travel writer and a blogger. Storytelling is probably as old as the human race. However, all stories begin to sound clichéd over time and it is necessary to infuse some authenticity and freshness.

India 205

How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

Content can go viral – the highest quality stuff is shared. The benefit of networks is that you can hand curate the videos that run in the network providing higher-quality, better control and more brand-safe content for advertisers. You might fill the balance with interesting curated content from great producers who are not yet famous.

Video 285

My new fascination with Podcasts

VC Cafe

The reason podcasts captured my imagination today, is a podcast I listened to (very meta) by Recode’s Peter Kafka, and Nick Quah, journalist and curator of HotPod. Serial exploded in popularity and spread virally. Superbly curated, and Guy Raz is just a pleasure to listen to. “Broadcasting is really too important to be left to the broadcasters”?—?Tony Tony Benn. I’ve started a 30 day blogging challenge (more about it here and please fo sign up to receive the newsletter ).

Audio 90

July Roundup: Why Do You Need Marketing And Branding Experts

Brandanew

b) Being open to curating content- even from competition. For children or young adults, social media may seem lucrative but there are always some inherent risks in a media that can go viral. July flew! The fact that we were collecting Van Gogh stories for a week sort of led to a quick end to July. However, it’s always been a month full of news and interesting questions from clients, readers and the Brandanew team!

UGC Strategies to Boost Your Brand

Women Entrepreneurs Can

User-generated videos have enormous potential for sharing and to go viral. The following Pamper’s “ Love, Sleep, and Play ” campaign included curated UGC videos from real moms of their babies. User-Generated Content (UGC) is one of the most cost-effective and efficient SEO strategies.

Pinterest Is For Small Businesses, Too

YoungUpstarts

It can be tedious to sit on the site for hours following or repinning from users with interests related to your company, but it pays off in time by amplifying he virality of every pin you add. Curate. Pinterest is about curation. by Danny Maloney , CEO and co-founder of PinLeague. Pinterest should be an accessible channel for everyone – not only brands who can invest millions in building up their presence.

10 Examples of How to Use Data to Pitch Press During COVID-19

ReadWriteStart

Example #1 – Curate Relevant and Helpful Information for the Public. Takeaway: Curate information that will help people during this pandemic if you want to stay fresh in the news. Social media content has a tendency to go viral, so incorporate quizzes in your pitches.

7 Ways Brands Can Connect with Social Media Messaging

Duct Tape Marketing

Curate Humorous Touching or Inspiring Posts That Reflect Your Brand. The challenge is finding the right content to curate. Sharing just any viral post or video might earn shares and a little bump in traffic, but that doesn’t help you with your messaging. If you curate content, source it from reputable sites, and be sure that your sources’ values are close to your own.

7 Signs That You’re Actually Good At Content Marketing

Brandanew

Contrary to what you may want to hear, going viral doesn’t have much to do with it. b) Create or curate original content. Monday morning needs some motivation. If you’re beginning the week thinking about how you can improve your content marketing efforts , it’s also a good time to reflect a little more. What does success mean? Are you any good at content marketing as a brand? It’s much more than that.

No Excuses not to Travel: Noken is the First Digital Native Tour Operator and Here's Why I Backed It

This is going to be BIG.

In a world of unlimited choices, curation, transparancy and simplicity became more valuable. The trips are Instagram-worthy, creating viral loops that you simply don't see with the Kayaks of the world. A few weeks ago, I booked a customized tour of Iceland with Noken , and I did it in about five minutes.

Yahoo/Tumblr: Peanut Butter & Chocolate?

thebarefootvc

Tumblr simultaneously provided a decentralized and centralized mode of creation and consumption (and sharing, which added to its viral growth). Yahoo’s content collection method is decidedly last century – which incidentally may still appeal to a large portion of the population if curated properly – but it has developed strong advertising relationships over time. It had to happen.

IPO 71

8 Online Tools to Improve Your Business Social Media Profile

Duct Tape Marketing

It could also link up with a previous made Feedly account as there is a lot of past content which needs to be curated. It is going to take all of your interests and it’s going to curate articles as well as multimedia in a dashboard that you can easily skim through. You can set up quite a lot of different social media accounts and link them to Sway, hence you can easily get thoroughly curated content, depending on your needs.

The Strand: How an 86-Year Old Bookstore Uses Technology

Hunter Walker

It went viral – almost 2,000 RT’s and likes. What that means is we create custom-curated libraries and collections of books, for individuals and corporate accounts. Strand Bookstore in NYC is one of the largest independent bookstores in the US. Bookstores are a generally challenged retail sector as ecommerce and ebooks have resulted in many local shops closing their doors.

How to Use Microsites to Boost Your Business

Up and Running

Just when you think the market couldn’t possibly bear another cat video from Buzzfeed, another one goes viral. Trending Possibilities: It’s hard to imagine your whole site going viral; it’s too big and it needs to be too many things to too many different people. Essentially it is a set of links, but the careful curation makes it much more than that. Let’s face it: The internet is a noisy, cluttered place.

25 Marketers Share Awesome Social Analytics Tools For 2016

Brandanew

It is brilliant, not only for helping me to measure the impact of the content that we share, but also to help me curate the most popular, impactful content in our industry. Curating the work of others helps us to present ourselves as thought leaders, without having to invest time or budget in producing content. Click on the “trending now” tab and you can also see which articles are going viral across the web.

My fascination with Podcasts

VC Cafe

The reason podcasts captured my imagination today, is a podcast I listened to (very meta) by Recode’s Peter Kafka, and Nick Quah, journalist and curator of HotPod. Serial exploded in popularity and spread virally. Superbly curated, and Guy Raz is just a pleasure to listen to. “Broadcasting is really too important to be left to the broadcasters” – Tony Benn. I’ve started a 30 day blogging challenge (more about it here and please fo sign up to receive the newsletter ).

Audio 60

5 myths about the marketplace that mobile strategies busted

The Next Web

Communities are incredibly hard to create and curate so they cannot simply be bolted on. Growth hacking” or the mentality of “try every viral trick, every channel as quickly as possible in order to get ahead in the land grab” is a hot topic. After working with tens of companies on growth, we’ve seen there are generally three ways of growing: SEO, word of mouth/ viral, and buying traffic,” he says. Navin Chaddha and Tim Chang are Managing Directors at Mayfield.

Mobile 113

Eleven Essential Components Of A Successful Social Media Strategy

YoungUpstarts

Curation: Share meaningful content. It’s only when you begin to curate content that is of interest to your followers and promote it, together with your own content, that your social media accounts begin to breathe new life. And don’t forget that crowdsourcing content is also a great way of curating — especially if it is from your own fans’ tweets about and photos of your products!

13 Unconventional Landing Page Strategies To Increase Conversions

ConversionXL

Most importantly, curate a list of links that are the contextually relevant to the section of site you’re commenting on. Research by marketing professors Andreas Kaplan and Michael Haenlein suggests that in order for something to go viral, three basic criteria must be met; giving the right message to the right messengers in the right environment. No doubt, at some point you’ve heard the phrase “curate interesting content.”

Why Most Online Video Companies Will Fail

Both Sides of the Table

So my advice to many is to study online companies that understand how to use technology for audience development, engagement, viral distribution and subscriptions. They have a curator. And he has curated many stories. This is simply no different than curating on Pinterest, Tweeting interesting stories, editing on Wikipedia or blogging. I live in LA and fund startups. So you can imagine that I see a lot of video startups. Most will fail.

Video 272

Cannabis Marketing Without Paid Ads: How to Do it Right

Up and Running

So rather than trying to make a sale or advertising product reviews, for example, you should curate content about the endocannabinoid system, the science behind cannabis, and the “lifestyle.” With the U.S.

SMS 143

Why Should Words Only Be For Word Nerds?

Duct Tape Marketing

He is also the curator of a wickedly funny web site called Figarospeech and author of Word Hero: A Fiendishly Clever Guide to Crafting the Lines that Get Laughs, Go Viral, and Live Forever. Why Should Words Only Be For Word Nerds? This content from: Duct Tape Marketing. Marketing podcast with Jay Heinrichs (Click to play or right-click and “Save As” to download – Subscribe now via iTunes or subscribe via other RSS device (Google Listen).

RSS 45

What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

asymmetry, real-time, curated RSS / link-sharing]. There was a backlash against the Plaxo spamming yet it paved the way for everybody who came after them to get users to drive viral adoption and we’d throw up our arms and say, “oh boy, here goes another social network that my friends are going to spam me about&# mentality that made it acceptable for everybody who came afterward. This blog post originally appeared in serialized form here on TechCrunch.

Brand Authenticity: Is It Important and How Can You Increase Your Brand’s Authenticity?

crowdSPRING Blog

While it is necessary to curate content concerning context and audience targets, it is vital that brand messages be synchronized, because today’s consumers expect their experience to be consistent across devices and platforms. Social media has made it much easier for news of a company’s missteps or lack of principles to spread virally. Consumers expect that the companies they deal with have integrity and authenticity.

Pinterest Marketing: A Small Business Guide

Up and Running

You can also look to your customers for inspiration, and focus on curating content that speaks to your brand image, company culture, community, and the varied aspects of your brand identity that make up your business—not just your actual product or service. It’s hard to think of a brand seemingly less likely to have curated a strong, visual Pinterest presence, but GE has managed to create fantastic visual content based around their brand and services.

Transcript of What Megatrends Will Shape Your Business?

Duct Tape Marketing

And part of my process, and I have a couple of kind of viral time-lapse videos out there that kind of show what this looks like, where I’m moving paper around and using post it notes and stuff. ” And curation became much more important.

Digital Design & User Experience Best Practices: Happiness + Profits!

Occam's Razor

Yes these brands have YouTube channels and every once in a while they throw up a viral video and everyone oohs and aahs. Solving for short-term virality is not a sustainable strategy. And now I go from hundreds of videos to an absolutely delightful curate set of guaranteed to be helpful videos. We have more data than God wants anyone to have. We have more talent deployed than was ever true in history. We have more money being pumped into our ecosystem than ever before.

Design 120