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2 Challenges of Startup Customer Development & How to Get Great Feedback Instead

View from Seed

Customer development” has become its own skill and body of knowledge, and there are some crucial nuances to understand up front before beginning your customer dev discussions. What should founders do instead? I find that often, founders gravitate quickly towards trying to get evaluative feedback.

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It’s Not a Conversion Problem, It’s a Customer Development Problem

ConversionXL

This is a customer development problem. By the end of this article, you should have a better understanding of how to develop new products or tweak your existing offerings by working with existing or prospective customers to incorporate their feedback to create viable solutions to their problems, and clearly communicate their value.

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Customer Development: Past, Present, Future

Steve Blank

The Times Square Strategy discussion I had with Eric Ries , was still top of mind, so instead of my standard Customer Development lecture , I offered my thoughts on: the origin of Customer Development, where we are today, and where does Customer Development go, and how you can help get it there.

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Steven Blank Kills It at Greycroft CEO Summit

Both Sides of the Table

We’re here for Greycroft’s CEO Summit – a gathering of the CEO’s of their portfolio companies with guest speakers covering topics including how to build your team, PR, customer development, etc. It is the key to “customer development” that Steve Blank talks about. I’m going to save that for a future blog post.

PR 279
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Why Build, Measure, Learn – isn’t just throwing things against the wall to see if they work

Steve Blank

While it sounds simple , the Build Measure Learn approach to product development is a radical improvement over the traditional Waterfall model used throughout the 20 th century to build and ship products. Back then, an entrepreneur used a serial product development process that proceeded step-by-step with little if any customer feedback.

Lean 120
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European startups: Here’s how to (not) raise capital in the US

The Next Web

Editor’s note: This is a guest post by Stefano Bernardi, who is on the founding team of Betable , where he heads Customer Development. Reference Checks. On top of deciding if the market is big enough, most investors only do one type of due diligence for seed deals: reference check the founders.

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Lean Meets Wicked Problems

Steve Blank

In this case Wicked doesn’t mean morally evil, but refers to really complex problems, ones with multiple moving parts, where the solution isn’t obvious. This post previously appeared in Poets & Quants. I just spent a month and a half at Imperial College London co-teaching a “Wicked” Entrepreneurship class.

Lean 294