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It’s Not a Conversion Problem, It’s a Customer Development Problem

ConversionXL

The most common mistake startups make is assuming they can operate the same way big companies do, and expect success with little to no feedback from potential customers. But for a new coffee shop, things like customer service, atmosphere and selection, will make or break the company. This is a customer development problem.

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Lessons Learned: What is customer development?

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way.

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How To Find the Right Co-Founders?

Steve Blank

I was having breakfast with Radhika, an ex-grad student of mine who wanted to share her Customer Discovery progress for her consumer hardware startup. Who can I hire later? Activities define the unique expertise your company needs to deliver the value proposition, customers, channels, customer relationships and/or revenue. (If

Cofounder 335
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Is the Lean Startup Dead?

Steve Blank

Reading the NY Times article “ Jeffrey Katzenberg Raises $1 Billion for Short-Form Video Venture, ” I realized it was time for a new startup heuristic: the amount of customer discovery and product-market fit you need to find is inversely proportional to the amount and availability of risk capital. He just hired Meg Whitman.

Lean 335
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Entrepreneurship is an Art not a Job

Steve Blank

Over the last decade we assumed that once we found repeatable methodologies (Agile and Customer Development , Business Model Design) to build early stage ventures, entrepreneurship would become a “science,” and anyone could do it. it is an art) and again hired professionals. Some men see things as they are and ask why.

Agile 332
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Why Companies and Government Do “Innovation Theater” Instead of Actual Innovation

Steve Blank

Once upon a time every great organization was a scrappy startup willing to take risks – new ideas, new methods, new customers, targets, and mission. And by product, I mean the creation of new hardware, services, software, tools, operations, tradecraft, etc. Companies Run on Process. The consultants reorganize the company (surprise!),

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Startup Suicide – Rewriting the Code

Steve Blank

The benefits of customer and agile development and minimum features set are continuous customer feedback, rapid iteration and little wasted code. But over time if developers aren’t careful, code written to find early customers can become unwieldy, difficult to maintain and incapable of scaling.