Steve Blank

NOVEMBER 4, 2013

The class has talked to 1,440 customers to date.). The teams present what they learned talking to 10-15 customer/week, and get comments, suggestions and critiques from their teaching team. It turns out that for commercialization, the business model (Customers, Channel, Revenue Model, etc.) Therapeutics (Starting at 0:30).

Lean 258

Lean Customer Business Model Customer Development 258

Steve Blank

SEPTEMBER 3, 2014

I was driving home from the BIO conference in San Diego last month and had lots of time for a phone call with Dave, an ex student and now a founder who wanted to update me on his Customer Discovery progress. Customer Discovery. He worked hard to deeply understand the customer problems of these two customer segments.

Cofounder 336

Cofounder Founder Technical Cofounder Coder 336

Steve Blank

SEPTEMBER 16, 2014

I was having breakfast with Radhika, an ex-grad student of mine who wanted to share her Customer Discovery progress for her consumer hardware startup. Activities define the unique expertise your company needs to deliver the value proposition, customers, channels, customer relationships and/or revenue. (If Customer Development'

Cofounder 335

Cofounder Founder Intellectual Property Business Model 335

Steve Blank

OCTOBER 30, 2012

The class teaches founders how to dramatically reduce their failure rate through the combination of business model design, customer development and agile development using the Startup Owners Manual. More importantly, it makes no demands of you to stand and deliver your weekly customer development progress in front of your peers.

Startup 335

Startup Lean Incubator Business Model 335

Steve Blank

OCTOBER 25, 2010

It’s the combination of Business Model Design and Customer Development. Business Model Design Gets Dynamic, Customer Development Gets Strategic. One of the key tenets of Customer Development is that your business model is nothing more than a set of untested hypotheses. Business Model Design.

Customer Development 329

Customer Development Business Model Developer Customer 329

Steve Blank

SEPTEMBER 5, 2013

While our teams have mentors, socialize a lot and give great demos, the goal of our class final presentations is “ Lessons Learned ” – about product/market fit, pricing, acquisition/activation costs, pricing, partners, etc. Given something tangible, customers were able to start gauging their willingness to use and pay.

Lean 315

Lean Customer Development Sales Cycle Business Model 315

Steve Blank

AUGUST 18, 2010

Here’s his story of when Customer Development failed. We were lucky to learn about Customer Development early on in the life of our startup. More importantly, we’d witnessed Customer Development’s massive success at another local startup. So how did Customer Development fail us?

Customer Development 230

Customer Development Developer Customer California 230

Steve Blank

SEPTEMBER 5, 2018

Reading the NY Times article “ Jeffrey Katzenberg Raises $1 Billion for Short-Form Video Venture, ” I realized it was time for a new startup heuristic: the amount of customer discovery and product-market fit you need to find is inversely proportional to the amount and availability of risk capital. ” Fire, Ready, Aim.

Lean 335

Lean Burn Rate Startup IPO 335

Steve Blank

JUNE 19, 2014

110 researchers and clinicians, and Principal Investigators got out of the lab and hospital, and talked to 2,355 customers, tested 947 hypotheses and invalidated 423 of them. clinical utility, customer, quality of data, reimbursement, what parts of the product are valuable, roles of CRO’s , and partners, etc.,)

Lean 269

Lean SBIR Intellectual Property Customer Development 269

Steve Blank

AUGUST 21, 2013

—— When I wrote Four Steps to the Epiphany and the Startup Owners Manual , I believed that Life Sciences startups didn’t need Customer Discovery. For example when one team found the right customer, they changed the core technology (the basis of their original idea!) used to serve those customers.

SBIR 314

SBIR Technical Review Lean Startup 314

Steve Blank

JUNE 26, 2014

We’re changing the order in which we teach the business model canvas and customer development to better-fit therapeutics, diagnostics and medical devices. “Customer Development” to test the hypotheses outside the building and. Teams talk to 10-15 customers a week and make a minimum of 100 customer visits.

Intellectual Property 281

Intellectual Property Lean IP Open Source 281

Steve Blank

APRIL 7, 2020

The classes are built on the Lean Startup methodology: Customer Discovery, Agile Engineering and the Business/Mission Model Canvas. So how do our students get out of the building to talk to customers to do Customer Discovery when they can’t get out of the building? Reminder: What’s the Point of Talking to Customers ?

Customer 413

Customer Business Model Restful Video 413

Steve Blank

SEPTEMBER 24, 2009

Pattern Recognition One of the great things about being an entrepreneur is that you are constantly running a pattern recognition algorithm against a continual collection of customer and market data. Let’s Fire Our Customers Part of the DNA of great entrepreneurs is a bias towards decisive and immediate action. Get it done, now.

Customer 195

Customer Silicon Valley RSS California 195

Steve Blank

APRIL 4, 2011

This week they were testing who the customer, user, payer for the product will be (and discovering if they have a multi-sided business model , one with both buyers and sellers.) The news from customers was not good. talk to more customers? Which value added services do public clouds want to attract customers for?

Customer 234

Customer Business Model Nebraska Cloud 234

The Equity Kicker

MARCH 26, 2018

In our experience, structured customer development work is right up there amongst the most valuable things a founder can do in the early days of their startup. Once you have an idea that feels strong, it’s imperative to speak with customers about it. But good customer development is tough to do.

Customer 75

Customer Framework Differentiation Customer Development 75

Steve Blank

JANUARY 22, 2014

Dino Vendetti a VC at Bay Partners, moved up to Bend, Oregon on a mission to engineer Bend into a regional technology cluster. Over the years Dino and I brainstormed about how Lean entrepreneurship would affect regional development. Filed under: Customer Development , Lean LaunchPad , Science and Industrial Policy , Venture Capital.

Early Stage 286

Early Stage Silicon Valley Oregon Technical Review 286

Steve Blank

APRIL 29, 2010

I’ve been teaching Customer Development at U.C. Berkeley was brave enough to let me write and teach a class on a subject that no one had ever heard of – Customer Development. Customer Development was a process to quickly search for a profitable business model when customer needs (features, pricing, channel, etc.)

Customer Development 219

Customer Development Lean Developer Customer 219

Steve Blank

JANUARY 2, 2014

Doctors, researchers and Principal Investigators in this class got out of the lab and hospital talked to 2,355 customers, tested 947 hypotheses and invalidated 423 of them. Part 4: This Will Save us Years – Customer Discovery in Medical Devices. Part 5: Value proposition and customer segments in Life Sciences.

Lean 240

Lean Algorithm Customer Development IP 240

Steve Blank

APRIL 5, 2017

I was having coffee with the CEO of a new startup, listening to her puzzle through how to communicate to potential customers. I reminded her that all the Lean tools she learned in class–Customer Discovery, business model and value proposition canvases– contained her answer. Painful and invaluable” was her reply. Here’s how.

Marketing 310

Marketing Audience Technical Review PR 310

Steve Blank

MARCH 26, 2019

In my experience, I saw that most business plans don’t survive first contact with customers. The class was unique in that it was 1) team-based, 2) experiential, 3) lean-driven (hypothesis testing/business model/customer development/agile engineering). As a serial entrepreneur turned educator, this didn’t make sense to me.

Lean 248

Lean Business Model Balance Sheet Video 248

Steve Blank

DECEMBER 2, 2013

We talk a lot about Customer Development, but there’s nothing like seeing it in action to understand its power. But the big payoff came when their discussions with medical device customers revealed an entirely new way to think about pricing —potentially tripling their revenue. A Five-sided Market. It’s Much Simpler.

Customer 323

Customer Churn Rate Customer Development Lean 323

The Equity Kicker

MARCH 3, 2014

When I started with Forward Partners I went out to speak with a bunch of our target customers, entrepreneurs, and I learned a bunch of stuff which helped shape our strategy of empowering great entrepreneurs with minority stake investments and real-world useful help – but I’d have learned much more if I’d read this book first.

Customer Development 94

Customer Development Developer Customer Hosting 94

The Startup Magazine

DECEMBER 17, 2021

A positive introduction to you and your software developers can make an impact. Intrigued by your software offerings, some potential customers will wish to investigate your business further. They will typically do an online search, visit your website, and try to form an accurate opinion on your personality and practices as developers.

Software Developers 145

Software Developers Software Development Reputation Software Review 145

Steve Blank

APRIL 11, 2013

The ultimate goal of Innofund is to get the startups far enough along in technology and market validation so other sources of financial capital (banks, VC’s, corporate partners) will invest. Filed under: China , Customer Development , Technology , Venture Capital. China Customer Development Technology Venture Capital'

Programming 278

Programming Technical Review SBIR China 278

Steve Blank

MARCH 8, 2011

It was designed to bring together many of the new approaches to building a successful startup – customer development, agile development, business model generation and pivots. Even if they did, what if the assumption – that we had developed a better approach to teaching entrepreneurship – was simply mistaken?

Lean 298

Lean Business Model Customer Development Guinea 298

Steve Blank

SEPTEMBER 5, 2023

Here’s how I learned why they were critical to successful customer development. I was an aggressive, young and a very tactical VP of marketing at Ardent , a supercomputer company – who really hadn’t a clue about the relationship between profound beliefs, customer discovery and strategy. I was a great marketer.

Business Model 305

Business Model Product Development Early Stage Customer Development 305

Steve Blank

AUGUST 29, 2011

Max and his partners had interviewed and analyzed over 650 early-stage Internet startups. Filed under: Big Companies versus Startups: Durant versus Sloan , Business Model versus Business Plan , Customer Development , Market Types. Turns out his birthday is in a week, September 7th. Happy birthday Max.

Software Review 292

Software Review Early Stage Technical Review Startup 292

Steve Blank

JUNE 8, 2021

Although the class was run completely online, and even though they were suffering from Zoom fatigue, the 10 teams of 42 students collectively interviewed 1,142 beneficiaries, stakeholders, requirements writers, program managers, industry partners, etc. How would customer interviews work via video? We Changed The Class Format.

Lean 385

Lean Security Asia SBIR 385

Steve Blank

NOVEMBER 23, 2012

Wrote technical manuals and taught microprocessor design (to customers who knew more than I did.) Worked weeks non-stop responding to customer Requests For Proposals (RFP’s.) In the sprint to first customer ship, slept under the desk in my office the same nights my engineering team was doing the same.

Thailand 331

Thailand Engineer Customer Development SEO 331

Steve Blank

MAY 6, 2015

Build a product, get it into the real world, measure customers’ reactions and behaviors, learn from this, and use what you’ve learned to build something better. Repeat, learning whether to iterate, pivot or restart until you have something that customers love. Waterfall Development.

Lean 120

Lean Agile Business Model Customer Development 120

YoungUpstarts

SEPTEMBER 4, 2016

Suppliers also have machinery and technology issues to contend with as they create customized products. Transportation partners play an enormous role in the supply chain as they bring products into distribution centers and sometimes directly to customers. Develop Relationships with Supply Chain Partners.

Management 145

Management Forecast Los Angeles San Francisco 145

Steve Blank

FEBRUARY 19, 2014

Teams that build continuous customer discovery into their DNA will become smarter than their investors, and build more successful companies. All of sudden what was an additional engineering and development effort now became a small, variable cost. So we’ve learned to live with our customers. Crop Dusters. Lessons Learned.

Customer 316

Customer Algorithm Customer Development California 316

Steve Blank

DECEMBER 20, 2011

63 scientists and engineers in 21 teams made 2,000 customer calls in 8 weeks , turning laboratory ideas into formidable startups. We taught them the business model / customer development / agile development solution stack. And since the rest of the slides were about Customer Development, I taught those.

Incubator 301

Incubator Government Silicon Valley Lean 301

Steve Blank

MAY 30, 2016

the teams spent the last two weeks learning what activities, resources and partners they would need to actually deliver their solution. Using the Lean LaunchPad methodology our teams do much more than just build a product or understand customer problems/needs. It’s a ton of work. The result is evidence-based entrepreneurship.

Silicon Valley 120

Silicon Valley San Diego Technical Review Incubator 120

Steve Blank

DECEMBER 9, 2013

I pointed out that the “data” you gather in 10 weeks (talking to 100+ customers, partners, payers, etc.,) Now that you’ve gotten to know your potential channel and customers, regardless of how much money you’re going to make, will you enjoy working with these customers for the next 3 or 4 years? ——– 1.

Cofounder 325

Cofounder Technical Cofounder Liquidity Event Lean 325

Steve Blank

JANUARY 27, 2011

This startup search process is the business model / customer development / agile development solution stack. The traditional business plan is an essential organizing and planning document to launch new products in existing companies with known customers and markets. The 47th (-46) Annual Business Model Competition.

Business Model 275

Business Model Utah Intellectual Property Agile 275

Startup Professionals Musings

APRIL 28, 2014

It’s your startup, so you can give early partners any title you want, but be aware of potential investor and peer implications. This person may be an extraordinary communicator, who rallies employees, customers, and colleagues around the vivid future he sees. More executives, or other more creative titles are seen as a big red flag.

CTO Hire 252

CTO Hire Fractional CTO Angel Investor Public Relations 252