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[Review] The Social Customer

YoungUpstarts

To understand what Social CRM is, let us first consider this definition by Metz: The customer owns the conversation now, so companies need to change the way they do business. T = Tools, the myriad platforms and software needed. P = People and your relationships with them. O = Objectives, ie what your brand wants to do.

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[Review] The Social Customer

YoungUpstarts

Metz provides a good definition in his book as follows: “The customer owns the conversation now, so companies need to change the way they do business. T = Tools, the myriad platforms and software needed. Defining Social CRM. First, we need to understand what Social CRM is. P = People and your relationships with them.

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Cracking The Code: BlablaCar - Travel Revolution

Cracking the Code

Cracking The Code. Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Cracking The Code on Facebook. Note: high CAC ratio means high productiviy (see blog post for definition). software. (10). Software 2.0: Cracking the SMB code.

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Cracking The Code: SaaS Multiples: Recovery or Bubble?

Cracking the Code

Cracking The Code. Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. and (2) their leadership position in multi-billion dollar markets will likely make them dominant players in the software landscape, even though they are still small today (SuccessFactors $2.5B

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Cracking The Code: In search of Europe's next tech stars.

Cracking the Code

Cracking The Code. Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Cracking The Code on Facebook. Note: high CAC ratio means high productiviy (see blog post for definition). software. (10). Software 2.0: Cracking the SMB code.

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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

In an eCommerce or Internet Services business it is often the marketing costs (if purchased online) and in an enterprise software company it is often marketing plus enterprise sales reps. Generally you should take your full marketing spend including PR divided by your customers acquired to get your “fully loaded CAC.” That bit is easy.

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Cracking The Code: A Quick & Funny Summary of AdTech

Cracking the Code

Cracking The Code. Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Cracking The Code on Facebook. Note: high CAC ratio means high productiviy (see blog post for definition). software. (10). Software 2.0: Cracking the SMB code.