A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 26, 2019

Startup strategy is like Kung Fu. All startups are screwed up. HT Mike Maples Jr ) Corollary: A startup has to be so excellent at one or two key things, that they can screw up everything else up and not die. There isn’t one most important SaaS metric. There are many styles that work. I can only teach you my style.

Restful 202

Restful Founder Revenue Acquisition 202

Startup Professionals Musings

DECEMBER 31, 2012

New product startups rightfully begin with a heads-down focus on creating the ultimate product – whether it’s a new technology, a new look and ease of use, or a new low-cost delivery approach. That means setting up operational and financial metrics, educating team members, and rewarding the right actions.

Customer 225

Customer Startup Retention Differentiation 225

Duct Tape Marketing

AUGUST 23, 2023

Lloyed explores the intricate art of harnessing the community’s strength as your ultimate acquisition channe l, brand differentiator, feedback source, retention lever, and catalyst for transformative change. It's as simple as that, and that is what metrics are to me. 14:21): So that was the second piece.

Community 51

Community Kuwait Cofounder Bootstrapping 51

ConversionXL

FEBRUARY 3, 2022

Growth marketing borrows a concept from the lean startup methodology. They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts. If your campaign works and your brand awareness metrics improve, you win.

Framework 102

Framework Marketing Acquisition Retention 102

Gust

DECEMBER 24, 2012

New product startups rightfully begin with a heads-down focus on creating the ultimate product – whether it’s a new technology, a new look and ease of use, or a new low-cost delivery approach. That means setting up operational and financial metrics, educating team members, and rewarding the right actions. Image via Facebook.

Customer 166

Customer Startup Retention Differentiation 166

Up and Running

NOVEMBER 6, 2020

Retention plan. In addition to talking about your solution, you’ll want to include a section to talk about your competition and how you intend to differentiate your service from other alternatives. Acquiring customers for your SaaS startup is key to your success. You can use the TAM, SAM, SOM method for determining market size.

Business Plan 87

Business Plan Forecast Churn Rate Acquisition 87

David Teten

AUGUST 6, 2015

This allows readers to differentiate your file from all of the other files they receive, and also easily track the evolution of your document as it changes. If assumptions get better over time (lower customer acquisition, higher gross profit, better retention), note how you plan to achieve those milestones in the model.

Balance Sheet 60

Balance Sheet Software Review Forecast Acquisition 60

ConversionXL

MARCH 24, 2016

Equally valuable is finding activities that correlate with higher customer success – whether that be RPV, LTV, or whatever metric you’re optimizing for. But how do you find these correlative metrics? What’s a Correlative Metric? But it does act as a predictive metric that you can explore with testing.

Metrics 48

Metrics Conversion Analytics Retention 48

ReadWriteStart

OCTOBER 6, 2020

Startups and entrepreneurs have a unique challenge they need to face to effectively promote their solutions in a digital environment. Here are five essential inbound marketing tools for startups and entrepreneurs. Pay attention to your metrics and data to gauge response and interaction with the content positioning as well.

Marketing 156

Marketing Entrepreneur Social Media Startup 156

Up and Running

JANUARY 23, 2018

When executed correctly, a sales plan gives you control and leverage in growing and expanding your startup, instead of simply attending to day-to-day sales tasks. One of the worst decisions any startup will make is to spend money and effort on the wrong set of customers. Conducting a SWOT analysis can be helpful here.).

Sales 82

Sales Metrics Business Plan Networking 82

ConversionXL

MAY 27, 2022

The metrics. Vanity metrics are less important. Rand regularly shares his knowledge and thoughts on digital marketing, tech, and startups. If differentiation is a contentious issue for you, try this: create a list of three qualities that differentiate your brand. Which channels have the best engagement?

Demand 115

Demand Affiliate Audience Leadership 115

abovethecrowd.com

OCTOBER 1, 2013

Over 13 years ago, in March of 2000, I wrote a blog post titled “ The Most Powerful Internet Metric of All. ” The key thesis was this: if an Internet company could obsess about only one metric, it should be conversion. As such, it is time to pound the table again – conversion is by far the most powerful Internet metric of all.

Metrics 93

Metrics Conversion Internet Acquisition 93

Startup Lessons Learned

OCTOBER 19, 2013

Guest post by Lisa Regan, writer for The Lean Startup Conference. As we’ve mentioned before , this year’s Lean Startup Conference features a lot of speakers who have incredible expertise to share but are new to our event. However, what often happens is a startup builds a product people like but don''t love.

Mobile 167

Mobile Developer Technical Review Lean 167

ConversionXL

FEBRUARY 9, 2016

2010 – Sean Ellis, who currently runs Qualaroo , coins the term “growth hacking” in his article, Find a Growth Hacker for Your Startup. Andrew Chen , Uber : “Startups don’t need growth hackers – at first. This means users love it, that there’s lots of retention and engagement, even at small numbers.

Retention 48

Retention Metrics Acquisition Conversion 48

Austin Startup

MARCH 26, 2019

I frequently see promising startups with a great product and strong initial economics hit a wall due to the piling up of problems relating to these questions, or what I like to call the ‘DTC death by a thousand cuts’. Even pre-launch, there’s work you can do here to differentiate yourself. How will you take advantage of SEO and SEM?

Technical Review 49

Technical Review Software Review China Acquisition 49

Startup Lessons Learned

JUNE 22, 2009

Lessons Learned by Eric Ries Monday, June 22, 2009 Pivot, dont jump to a new vision In a lean startup , instead of being organized around traditional functional departments, we use a cross-functional problem team and solution team. Thats not the goal of a lean startup. It increases the runway without additional cash.

San Francisco 167

San Francisco Lean Continuous Deployment Agile 167

ConversionXL

NOVEMBER 11, 2015

Whether you’re a conversion optimization agency, consultant, or in-house at a startup or enterprise, investing in the right conversion optimization tool is a big decision. ” Adobe Target is an enterprise testing tool that does a great job of leveraging a visitor based metric system. It’s really ideal for startups.

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

www.rocketwatcher.com

DECEMBER 5, 2011

Rocket Watcher: Product Marketing for Startups. You are here: Home » Messaging » How to Name Your Startup. How to Name Your Startup. But name your startup John Smith and Associates and you’ve got yourself a problem. 7 Startup Customer Discovery Questions. by April Dunford. Product Marketing.

Naming 41

Naming Startup Product Name Framework 41

ConversionXL

AUGUST 27, 2021

We’ll explore their retention statistics soon. What helps them differentiate is that they feature them in their onboarding process instead of hiding them in the settings panel. This active personalization and consideration of a user’s preferences is one reason why Netflix’s retention rate has remained so consistent over time.

Design 138

Design Algorithm Retention United Kingdom 138

ConversionXL

JULY 11, 2016

3 Growth hacks for early stage startups: Find your scaling lever (HouseTrip, Facebook). Be aware of your USPs and transfer them to your online business to differentiate from the ‘big’ competitors. Create Calculated Metrics (CLV, CPS, Non-Bounce, CAC). Mature your metrics. Use marketing to amplify your product.

PPC 48

PPC Analytics Video Non-Compete 48

Startup Professionals Musings

NOVEMBER 7, 2011

New product startups rightfully begin with a heads-down focus on creating the ultimate product – whether it’s a new technology, a new look and ease of use, or a new low-cost delivery approach. That means setting up operational and financial metrics, educating team members, and rewarding the right actions.

Customer 227

Customer Retention Differentiation Acquisition 227