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The only 2 ways to build a $100 million business

Version One Ventures

Your business has a high viral co-efficient (or perhaps even a network effect) that lets you amass users cheaply without worrying too much about the monetization per user or spending money on paid acquisition. Even more interesting are businesses that create network effects like marketplaces or social networks.

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Spectacles and $SNAP’s $20B Valuation

Austin Startup

This begs the question: how much time do users spend in Snapchat today compared to other social networks, and how will that number change over time? While not all of our investments will pay off in the long run, we are willing to take these risks in an attempt to create the best and most differentiated products in the market.”

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The evolution of an investment theme

The Equity Kicker

In the case of social software all the evidence suggests that the investment theme is strong and there will be more winners in this space, but the next generation will work hard to differentiate themselves from their forbears by specialising in different process areas or distinct verticals.

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Why you shouldn’t keep your startup idea secret

cdixon.org

Quite early on, you will be able to differentiate yourself – and having competitors help you grow the market can actually be a good thing. But it’s probably wise to be more secretive in some vertical markets: [link]. I agree completely. And I would add: even if they copy your idea exactly, so what? link] Dejan Strbac.

Stealth 68
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A Rake Too Far: Optimal Platform Pricing Strategy

abovethecrowd.com

eBay recently launched an aggressive campaign attacking Amazon’s rate table on a vertical-by-vertical basis ( those percentages can be found here ). Given Facebook’s position as the leading global social network with high barriers to entry, there was no need to maximize revenue on day one.

Europe 101
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What is Brand Identity and How To Create a Great One: A Complete Guide for Marketers and Businesses (2019)

crowdSPRING Blog

Your brand lives in everyday interactions your company has with its prospects and customers, including the images you share, the messages you post on your website, the content of your marketing materials, your presentations and booths at conferences, and your posts on social networks. Horizontal vs vertical vs diagonal lines.

Marketing 162
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Episode 3: Smart Bear Live!

A Smart Bear: Startups and Marketing for Geeks

How to differentiate yourself in a crowded market (and when perhaps you shouldn’t try). If you can’t get people to take it for free, even if it is early stage, then I think that’s a bad indication that you still don’t have enough differentiators from those other three. That’s easy, that’s super easy.

Cofounder 208