Berkonomics

SEPTEMBER 25, 2014

What are the elements needed to focus upon in making the attempt to take a product viral? of going viral that makes all the difference between failure and success.) If you can’t measure the results of your attempts to gain a viral response, how can you know when to focus upon reinforcing or changing the effort?

Viral 71

Viral Matching Syndicate Syndication 71

VC Cafe

JUNE 30, 2022

billion crypto fund, went particularly viral as Marc struggled to articulate the use case for Web3. It’s going to take time for the technology to reach a stage that is 1) widely distributed 2) ready for prime time. Tyler Cowen’s interview of Marc Andreessen, who’s firm recently raised a $4.5

Cloud 200

Cloud Venture Capital Cofounder Non-Compete 200

Startup Professionals Musings

APRIL 3, 2016

Viral marketing costs real money, and your support staff and hosting systems cost even more. There is no substitute for market research to confirm that your passion matches a real need in the market. Don’t get caught in the myth that you shouldn’t worry about monetization until after you have a large customer base.

Intellectual Property 120

Intellectual Property Startup Angel Investor Viral 120

Startup Professionals Musings

APRIL 1, 2015

Viral marketing costs real money, and your support staff and hosting systems cost even more. There is no substitute for market research to confirm that your passion matches a real need in the market. Don’t get caught in the myth that you shouldn’t worry about monetization until after you have a large customer base.

Intellectual Property 120

Intellectual Property Angel Investor Viral Distribution 120

The Startup Magazine

FEBRUARY 18, 2022

To make sure they are properly utilized and organized, we have to ensure a system is set in place and such systems must match industry standards. Assets in general are things that are beneficial to any establishment, setting, or individual. What Then is a DAM Tool? Nipping security issues in the bud.

Campaign 153

Campaign Software Search Security 153

Both Sides of the Table

FEBRUARY 7, 2011

Seth is one of those truly descent human beings that you meet occasionally in this industry whose earnestness on camera is matched by his behavior off camera. Meebo gained traction because there’s was viral component when users wanted to tell their friend. We both agreed that, with all things being equal, cultural match is must.

Connecticut 286

Connecticut Cofounder Silicon Valley Web 286

Startup Professionals Musings

JANUARY 5, 2018

Match with competitor prices and market demographics. This is not just a product pitch, but must include all elements of your pricing, marketing, distribution and support. Save your viral campaign and major inventory buildup for later. Estimate your costs, including a 50 percent gross margin, as a lower bound on a price.

Product 137

Product Advisory Board Business Model Cofounder 137

ConversionXL

MARCH 6, 2019

Don’t copy the style of a popular video (especially a “viral” one) if you’re trying to drive home your unique value proposition or establish your brand. The B2B video examples below were distributed on LinkedIn or other social channels, as well as YouTube. As Seinfeld said , “There is no such thing as an attention span. Stay on brand.

Video 129

Video B2B Technical Review Campaign 129

ConversionXL

FEBRUARY 3, 2022

Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. Neither would have achieved virality had customers not received something tangible for their efforts. The result? An increase in listings from 50,000 to 500,000.

Retention 113

Retention Marketing Acquisition Channel 113

abovethecrowd.com

NOVEMBER 13, 2012

Wow” moments lead to word-of-mouth viral growth and high net promoter scores. Another repeated mistake is attacking verticals where a satisfactory supplier “match” end’s the customer’s need to re-enter the market in search of an alternative. When this experience delta is great enough, it creates “wow” moments for new users.

Aggregator 101

Aggregator Marketing Software Review North America 101

Steve Blank

FEBRUARY 26, 2020

These elements of the business model– revenue (pricing, pricing strategy), distribution channel, How to Get/Keep/Grow customers, Key Activities, Resources and Costs – are other, critical parts your start up needs to understand and have in place. But great product and eager customers are just part of what makes a great business.

Cofounder 431

Cofounder Seed Stage Valuation Metrics 431

ConversionXL

JULY 7, 2020

Instead, think of Pinterest as a way to build an audience or an additional distribution channel for your content. The added benefit is that Pins are 100x more “viral” than tweets , so you continue to gain traffic months after someone pins your content. . Quit boards with a low virality score (which you can check in Tailwind).

Marketing 114

Marketing Viral Campaign Search 114

Hearpreneur

JULY 3, 2019

The only blog post I had ever written went viral in 2014. I set up my business to be distributed, so although my company is based out of Scottsdale, Arizona, I live in Thailand most of the time. It did mean, however, that I wasn’t the right fit for Apple. Eventually, I left. It was called, “Why Does My iPhone Battery Die So Fast?”

Entrepreneur 105

Entrepreneur Thailand Arizona Technical Review 105

ConversionXL

FEBRUARY 18, 2014

Considering that over 10k people follow Peep on Twitter , over 3k people follow me , we have a 5 figure subscriber list, and knowing the performance of our most recent content, it seemed reasonable that we’d have the distribution to make this contest do fairly well, even on short notice and minimal effort. image source.

Viral 99

Viral Analytics Distribution Metrics 99

Reid Hoffman

MARCH 19, 2019

Finally, and importantly, society is better off because Amazon makes the system for distributing books (and other products) vastly more productive, freeing up resources for other value-creating investments. The second is distribution —the ability to get product into the hands of customers. Plenty of headroom there!

Cofounder 28

Cofounder Business Model IPO Non-Compete 28

Mike Michalowicz

FEBRUARY 11, 2013

Look for decision makers with events that are a match for your product or service. You can also print off coupons for their Human Resource department to distribute, or send them a digital coupon they can email to employees to print off. Virally spread your marketing message by making sure influential local bloggers see your video.

Small Business 167

Small Business Marketing PR Social Media 167

Startup Lessons Learned

APRIL 14, 2009

Because they have no presence in the market, they have to find distribution channels to bring in customers. Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. First of all, they are not selling their product by hand.

Customer 167

Customer San Francisco Lean Hockey Stick 167

ConversionXL

OCTOBER 14, 2021

Does your messaging at each touchpoint match customer intent? For example, you could deploy CSAT surveys at various parts of the buyer’s journey (distributed across leads so as not to bombard a single customer with multiple questions). Are your campaigns driving conversions? Do consumers know who you are?

Metrics 157

Metrics Marketing Campaign Audience 157

www.readwriteweb.com

FEBRUARY 19, 2010

The landing page for Bonds viral, social game, Spymaster. Developers dont usually think much about how element should sit on a screen together, so you see a lot of items crammed together or unevenly distributed. You just have to understand what theyre trying to accomplish and then match your design with those goals.

Web 42

Web Design Startup Flash 42

ConversionXL

NOVEMBER 6, 2019

Gadea leveraged his connections in Silicon Valley to seed viral distribution of the product, which, in turn, generated the revenue to hire engineers and scale the company. However, Ambit’s monthly revenue numbers are now $250k, matching the cost of their MVP. UberFlip spent $300k on their MVP.

Sweat Equity 78

Sweat Equity Software Review Vesting Cofounder 78

ConversionXL

APRIL 3, 2018

match the brand ethos, congruent with the website. Virality: # of users that refer your product for you: exponential growth if your K factor is greater than 1. Dropbox: first achieved growth through virality. In an A/A test the distribution of p-values is random. On avg $1 spent on email returns $38. upleveled aesthetic.

Retention 106

Retention Artificial Inteligence Channel Email 106

Both Sides of the Table

JANUARY 17, 2011

Creativity in our business lives – The average tech startup these days spends time talking with colleagues & investors about a multitude of things: customer acquisition, viral adoption, raising capital, hiring / firing employees, product features, technology trends, marketing / branding, and on and on.

Technical Review 356

Technical Review Framework Audience Media 356

ConversionXL

NOVEMBER 6, 2019

Gadea leveraged his connections in Silicon Valley to seed viral distribution of the product, which, in turn, generated the revenue to hire engineers and scale the company. However, Ambit’s monthly revenue numbers are now $250k, matching the cost of their MVP. UberFlip spent $300k on their MVP.

Sweat Equity 50

Sweat Equity Software Review Vesting Cofounder 50

Duct Tape Marketing

MAY 4, 2016

Referral Marketing– This includes intentional word of mouth activities, viral tactics as well as intentional referral generation. PRNewswire – Press release distribution service. Socedo – Socedo discovers the social prospects that match your custom criteria then further qualifies them via predefined engagement workflow.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

ConversionXL

APRIL 14, 2016

If your site receives high volumes of traffic that are globally distributed, third-party solutions can be a tremendous help. Instead, their number one complaint was that the “free samples” they’d been given didn’t actually match the curriculum they bought. Why Content Goes Viral: What Analyzing 100 Million Articles Taught Us” (Okdork).

Conversion 48

Conversion Technical Review Audience PPC 48