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The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

After 20 years of working in startups, I decided to take a step back and look at the product development model I had been following and see why it usually failed to provide useful guidance in activities outside the building – sales, marketing and business development. So what’s wrong the product development model?

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Cannabis Marketing Without Paid Ads: How to Do it Right

Up and Running

So if you know how to do it correctly, you can get your website to the TOP of search engine result pages (SERPs)… without having to pay for it. So rather than trying to make a sale or advertising product reviews, for example, you should curate content about the endocannabinoid system, the science behind cannabis, and the “lifestyle.”

SMS 101
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Seven Compelling Reasons Why You Should Redesign Your Website

crowdSPRING Blog

Yet it turns out this form was preventing customers from purchasing products from a major e-commerce site, to the tune of $300,000,000 a year. For example, you can A/B test two different designs for your website’s landing page by randomly serving each one to different site visitors, and track the usage.

Mobile 48
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SuperMac War Story 9: Sales, Not Awards « Steve Blank

Steve Blank

SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. And the product that “talked to me&# , the loudest and most seductively, was the one that went home with me.

Sales 120
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Going to Trade Shows Like it Matters – Part 2

Steve Blank

Did you create a Facebook page for the show? Send PDF versions of brochures and product sheets as soon as you get back to the office. Have enough dead-tree brochures and product sheets on hand before the show so you can snail-mail out the information after you emailed it. Are you twittering your appearance at the show?

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

I believe it is the new form of RSS – the place people go to find out what is happening in the latest news. I covered that topic in my Twitter is RSS post. Twitter is better than RSS – it’s “curated RSS.&# The stream is limited in length and therefore people share links. What else is out there?

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Lessons Learned: What does a startup CTO actually do?

Startup Lessons Learned

If the CEO wants to completely change the product in order to serve a new customer segment, you need someone in the room who can digest the needs of the new (proposed) business, and lay out the costs of each possible approach. Labels: product development 15comments: mukund said. Have you worked with or for a great CTO?

CTO 168