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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

If you’re a technology startup you need to excel at product, of course. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. But being best-in-class at online marketing is also a sine qua non to standout from your peer group.

SEM 379
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Lessons Learned: SEM on five dollars a day

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, September 13, 2008 SEM on five dollars a day How do you build a new product with constant customer feedback while simultaneously staying under the radar? SEM is a simple idea. In a mature company with a mature product, the goal is to pay for lots of people to come to your website.

SEM 164
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Test Your Aptitude for Business Internet Jargon

Startup Professionals Musings

Search engine marketing (SEM). No SEM plan means you are missing a huge marketing opportunity. Most videos are now in-stream (no download first), and new ones can be interactive, with clickable hot spots. Wikipedia started this, but it is also used for technical support, software, and product reviews. Viral marketing.

Internet 239
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Internet Business Lingo Quiz for Entrepreneurs

Startup Professionals Musings

Search engine marketing (SEM). No SEM plan means you are missing a huge marketing opportunity. Most videos are now in-stream (no download first), and new ones can be interactive, with clickable hot spots. Wikipedia started this, but it is also used for technical support, software, and product reviews. Streaming video.

Internet 224
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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

I was recently talking with a startup company who wanted me to try their product. I’m a big believer in product stability & performance before adding too many features. How many through SEM? If you have multiple versions of your product, how many are web vs. mobile? Only one guy in the room knew – their tech lead.

Metrics 346
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Transitioning To a Mobile Centric World

abovethecrowd.com

On the browser, SEO and SEM are paramount, but the equivalent tools on mobile are either non-existent or at best immature. If that were not enough, you now have to support the “mobile web” platform also to capture any users that have not downloaded your application. The distribution techniques are completely new.

Mobile 96
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Best Practices and Tips for Restaurant Web Design

crowdSPRING Blog

Tip: Make your menu available as text, not as a downloadable PDF. Users don’t like downloading files and many will be accessing your site without the ability to view PDS. Don’t forget search engine optimization (SEO) and search engine marketing (SEM). Save the music for your restaurant. Personality!

Web 127