Up and Running

MARCH 3, 2021

Because pay-per-click advertising (PPC) needs to be an option you consider in order to reach your customers and stay competitive online. In this article, we will cover what exactly PPC marketing entails, why PPC marketing is a beneficial tool for small businesses, and some PPC basics and best practices to get you started.

PPC 81

PPC Small Business Management Advertising 81

ConversionXL

MARCH 3, 2016

If you go into Google Analytics without the right questions in mind, you’ll get lost after hours of unguided searching. For example, Alex is responsible for paid channel and Shanelle is responsible for social media, but they rarely speak or share insights. That can inform your content, SEO and PPC strategies.

Analytics 48

Analytics Customer PPC Metrics 48

ConversionXL

JANUARY 29, 2016

To do so, they reached out to Mercenta (a retargeting software company) to help get more website visitors into their local Mazda dealerships by way of some smart PPC ads. Being the UK’s largest online watch dealer, Watchfinder had the same goals as any other good eCommerce store: To increase sales. Average order value increased by 13%.

Campaign 48

Campaign PPC Audience eCommerce 48

Hearpreneur

JULY 5, 2023

3- As a tool for talent search Photo Credit: Jaime Nacach As a recruitment agency actively seeking bilingual Latin American professionals, TikTok has proven to be an effective tool in our talent search efforts. Our articles are monetized with useful products and services that will help our audience level up their finances.

Entrepreneur 106

Entrepreneur Audience PPC Campaign 106

YoungUpstarts

JULY 13, 2020

Ecommerce has been on the rise for a while now, but the lockdown period has placed this business model at the forefront of purchasing decisions like never before. Digital marketing can be carried out across a number of channels, but one of the most obvious is social media. Leverage proximity targeting.

Marketing 147

Marketing Social Media Audience eCommerce 147

Occam's Razor

SEPTEMBER 20, 2010

That little bit of extra intent, when compared to other visitor segments, is the reason that conversion numbers (on ecommerce or non-ecommerce sites) for clean direct traffic usually look like these. Untagged campaigns (search, email, display, social media etc). Not a great situation right? That is not an issue.

Analytics 122

Analytics Software Review Campaign Flash 122

ConversionXL

JUNE 24, 2020

Competing businesses may click on each other’s PPC ads to waste money. Loads of PPC platforms ( Google Ads included) allow you to blacklist IP addresses. . Loyal buyers of other brands don’t care about your ad budget or your search terms. Ad Age estimates that $1 out of every $3 spent on PPC is subject to click fraud.

PPC 121

PPC IP Idaho Non-Compete 121

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Occam's Razor

NOVEMBER 13, 2009

Soul searching, questions to torture vendors with, comparing vendors, running a pilot and negotiating a contract, it's all in there. The best WA report, segmentation, site search, SEO & PPC analysis, email, rich media, cookies, data sampling. Non-Ecommerce. Pick any social media channel, or all.

Analytics 71

Analytics Web Technical Review Metrics 71

ConversionXL

DECEMBER 16, 2020

Here’s what you can test with this approach: Landing pages (especially recommended before you invest in PPC ). You can access participants’ social media profiles and talk to them before they’re accepted for the test. However, having user-friendly navigation is crucial for more complex websites ( often applicable to ecommerce ).

Technical Review 92

Technical Review Software Review B2B Design 92

ConversionXL

JULY 10, 2014

Surveying Competitor’s Customers In The “Wild” You’ve probably already heard a lot about “spying” on your competitors using social media, but do you actually do it? Blog eCommerce Resources Landing Pages Lead Generation' Either way, this intelligence will help you move forward more strategically.

Software Review 72

Software Review Lead Generation Design Campaign 72

ConversionXL

MARCH 3, 2021

When launching a digital brand, PPC can be a great way to immediately break into a new market and start generating website traffic. But with rising CPCs and unmitigated click fraud, PPC can also get really expensive quickly. Why PPC is an effective short term strategy, but SEO is the long game. 1) Take an iterative approach.

PPC 146

PPC SEO Campaign Analytics 146

Occam's Razor

AUGUST 22, 2011

I Got No Ecommerce. Podcast: Measuring Rich Media (Ajax, Flash / Flex, RSS & Blogs). Paid Search Analytics: Measuring Value of "Upper Funnel" Keywords. PPC / SEM Analytics: 5 Actionable Tips To Improve ROI. Are You Into Internal Site Search Analysis? How Do I Measure Success? Find Love (/Insights).

Analytics 124

Analytics Metrics SEM Web 124

ConversionXL

FEBRUARY 5, 2013

Those strategies included Google Adwords campaign, social media, blogs, e-mail newsletters, forums, videos, SEO and the like (for full list of their chosen strategies take a look here ). Get the Ecommerce Traffic Report. Also comparison search engines are worth keeping. Social media. Traffic from Amazon ads rocks.

Clickthrough 129

Clickthrough Conversion Matching Social Media 129

Occam's Razor

OCTOBER 31, 2011

The part that is clean is that there is very little overlap between Search Traffic and Referral Traffic. That traffic (or conversions in this case) is most likely in both Referrals and Search. Ditto for Social Media. It is likely that the Social Media conversions are already included in Referrals and, of course, in Mobile. [The

Salary 130

Salary Analytics Green eCommerce 130

Occam's Razor

AUGUST 9, 2016

For our Market Motive Analytics training course , we provide students with access to one ecommerce and one non-ecommerce site because they simply can't learn well enough from my magnificent videos. Play with Enhanced Ecommerce Reports. SEO & PPC, Because You Should! Play with Enhanced Ecommerce Reports.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

OCTOBER 14, 2014

Any big changes in your marketing/customer acquisition strategy over the last time period (more money doing Search, less money in Email, elimination Facebook as it does not work, etc., Clean measures of conversion rates require a clean and standard implementation of the ecommerce tags. Even if they give you conversion rate benchmarks.

Analytics 133

Analytics Vertical Metrics Web 133

Occam's Razor

AUGUST 11, 2015

The include single custom reports that replace all/most current standard reports in GA on Mobile, Content, Paid Search and Acquisition. Social Media Performance Analysis. Social Media Performance Analysis. Let's say you want to analyze your social media performance. Seven more! Your life will be simpler.

Analytics 60

Analytics Customer Metrics eCommerce 60

Occam's Razor

DECEMBER 6, 2010

My goal was to create one single report for you that would serve as a valuable starting point for page analysis for any type of website, especially a content rich non-ecommerce website. If you have an Ecommerce website you can replace Per Visit Goal Value with Per Visit Value and Total Goal Completions with Transactions. Faith rules.

Analytics 125

Analytics Web Customer SEM 125

Occam's Razor

AUGUST 12, 2013

MCA-ADC covers the challenge of attributing credit to all digital marketing channels (Social, Display, YouTube, Referral, Email, Search, others) that contributed to a particular conversion (or multiple conversions). So, the campaign could be Social, Organic Search, Email, Display, Affiliate, Referring Site … anything really.

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

NOVEMBER 17, 2022

It involves collecting and measuring data from interactions with your website, ecommerce store, social media channels, and mobile apps to make decisions based on audience or user behavior. For instance, you might learn that traffic from social media increased 30% in Q2, but search traffic for the same period dropped off.

Analytics 106

Analytics Metrics Channel Campaign 106

ConversionXL

NOVEMBER 6, 2014

Much like media coverage tends to overstate war casualties, even though we’re statistically seeing a decline , coverage on CRO looks at huge wins because it makes for much more compelling reading. As for me, I’m moving over to Shopify to continue writing about CRO specifically for eCommerce.

Conversion 102

Conversion PPC Green PR 102

Duct Tape Marketing

MAY 4, 2016

Public Relations– This includes activities aimed at receiving coverage in traditional media outlets. Marin Software – Optimize your Search, Social & Display ads across channels and devices. WordStream – Service that manages PPC campaigns, but great info too. The ad service is largely focused on keywords.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

Occam's Razor

SEPTEMBER 30, 2013

A secondary, under-appreciated, challenge is that search engines value freshness of content. You launch your site, it becomes stale in due course (from a organic search signal perspective). It is also immensely beneficial for search engine optimization (great content, delivered fresh, every day!). And so on and so forth.

Analytics 154

Analytics Marketing Social Media Technical Review 154

Occam's Razor

JULY 22, 2013

Or perhaps you want to sign up for their blog, or follow them on social media or… any of a bunch of other things. Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. Why did the company have such a poor paid search strategy? Let's look at the original picture again.

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

MAY 2, 2019

Two percent is the average conversion rate for ecommerce sites. Right now, many ecommerce companies can still grow with an average conversion rate. This is largely thanks to the ecommerce industry growing by about 23% year over year. By 2021, the ecommerce growth rate is projected to drop by as much as 5–6%, down to about 17%.

eCommerce 133

eCommerce Conversion Hosting Sales 133

Occam's Razor

FEBRUARY 25, 2013

It also contains multiple tabs full of specific computations of revenue incrementality delivered for various analytical efforts (Paid Search, Email Marketing, Attribution Analysis, and more). and specialized PPC tools and email or other software. Media Optimizations 2. In the model there are three clusters: 1.

Analytics 142

Analytics DC Web Revenue 142

Occam's Razor

SEPTEMBER 29, 2009

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ For good measure, just to be extra sure you'll segment out the visitors who come by clicking on your campaigns (display/banner, YouTube, rich media, whatever), and see how many of them were truly new.

Campaign 128

Campaign Analytics Metrics Search 128

ConversionXL

FEBRUARY 26, 2020

Proper tracking of traffic sources delivers a clear view of the user’s purchase journey : We can see how search engine optimization helped an in-market searcher discover our website, and how our Facebook remarketing and abandoned cart email campaigns nudged a user to come back and finish their purchase. Which email campaign was this link in?

Analytics 118

Analytics Campaign Email Channel 118

Duct Tape Marketing

APRIL 14, 2022

That was before companies with brand departments got involved with eCommerce. I mean, eventually you can, but it it's kind of like SEO versus PPC, right? Like you don't usually get introduced to, Hey, here's John, our new paid search manager. It was like, don't ask, don't tell, right? You get me the sale.

Marketing 89

Marketing Affiliate Channel Software Review 89

Occam's Razor

FEBRUARY 20, 2012

Bonus: Identifying Macro and Micro Conversions also gives you a list of Ecommerce Tracking to set up on the site, and Goals to set up in the Admin interface. I want to know if they have even a simplistic understanding of how to rock social media. Organic search rankings (rank, page titles, snippets). I make a note of: 1.

Web 138

Web Analytics Technical Review Affiliate 138

ConversionXL

MARCH 14, 2013

Use Social Media to Spot Customer Hang-ups in Real-time. In fact according to the Harris Poll, April 2010; 34% of those surveyed have turned to social media to air their feelings about a company. (26% You can use this technique for a variety of websites but one area that it really excels is with ecommerce websites. Trust Pilot.

Conversion 103

Conversion Cloud eCommerce Search 103

The Startup Magazine

APRIL 17, 2020

This is especially true if you run an ecommerce shop and don’t have any brick and mortar locations. Social media ads and PPC ads are a dime a dozen. When it comes to creative advertising, why not search for ways to gather inspiration? Set Up a Pop-Up Shop. Digital Signage. Learn From the Pros.

Advertising 94

Advertising Guerilla PPC eCommerce 94

Occam's Razor

OCTOBER 24, 2016

Attribution analysis will help you understand how to value Social Network AND the Direct channel AND Organic Search. My core recommendation is that rather than jumping directly to attribution modeling or media mix modeling, that you build a strong, step-by-step, foundation of people, process structure along with data/tools sophistication.

Analytics 60

Analytics Metrics Technical Review Channel 60

Occam's Razor

APRIL 21, 2014

What would be the future of Adwords marketers with not provided searched query ? What has actually happened is that Google team has announced that they are removing the query from the referrer on ad clicks by users who use secure (SSL) search on Google.com. You're welcome. Technical Analytics Challenges. Mehdi Oudjida.

Analytics 131

Analytics Marketing Campaign Metrics 131

ConversionXL

MAY 19, 2016

For example, someone searches for local car insurance and finds thousands of options, but focuses on the top three results first… All three pages are open in the browser for comparison… The person compares the landing pages, trying to determine which is the right option for them… What about motorcycle insurance?

Analytics 78

Analytics Metrics Channel Software Review 78

ConversionXL

SEPTEMBER 24, 2020

Strategies span a range of methods, but we’re going to focus on PPC, social media, and search. 7 Ways that Predictive Analytics Is Transforming Ecommerce. Finding your target market for PPC and display ads. Don’t approach PPC with a “set it and forget it” attitude. By Gagan Mehra. I agree to get emails.

Acquisition 111

Acquisition Software Review PPC Analytics 111