Sizing the Ask
View from Seed
NOVEMBER 18, 2020
One important tactical decision when fundraising is determining the size of “the ask”. Sizing the ask incorrectly is one of the things I see founders get wrong most often, and it ends up having a meaningful impact to the fundraising process overall. Telling an investor how much money you are looking to raise seems like a simple and benign question, but it’s actually pretty complicated.
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