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10 Ways To Become A Web Influencer In Today’s Market

Startup Professionals Musings

Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. A more effective approach in today’s Internet and interactive culture is to use “pull” technology to bring customers and clients to your story. Refresh it often. Sprinkle graphics and pictures.

Web 240
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How To Pull Customers To Your Website With Real Value

Startup Professionals Musings

Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. A more effective approach in today’s Internet and interactive culture is to use “pull” technology to bring customers and clients to your story. Skip the Flash videos. Refresh it often.

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7 Modern Day Business Strategies For Long-Term Growth

Startup Professionals Musings

In these days of global competition via multiple channels, you need continuous marketing to find more customers. More and more customers today do their initial shopping on the Internet, and they won’t even believe you exist if you have no presence, or the content is stale. Produce marketing events to get visibility and attention.

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5 Phases Of Every Startup That Regulate Your Success

Startup Professionals Musings

Big company powerhouses, like IBM and Xerox, took fifty years to make the cycle, but new companies today, in the age of the Internet, often make the cycle in five to ten years, or even less. This is where the culture of the startup has to adapt to the cultures of the markets served. Consider MySpace and Webvan. Product-line expansion.

Dilution 355
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How To Change Your Customer Message From Push To Pull

Startup Professionals Musings

Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. A more effective approach in today’s Internet and interactive culture is to use “pull” technology to bring customers and clients to your story. Skip the flash (and Flash). Refresh it often.

Customer 198
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8 Ways the Internet has Changed Software Marketing

SoCal CTO

skip to main | skip to sidebar SoCal CTO Tuesday, March 13, 2007 8 Ways the Internet has Changed Software Marketing Great post - 8 Ways The Internet Changed Software Marketing - is an interesting take on how different it is these days to market software. Early Stage Marketing and Branding – Farida Fotouh.

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8 Keys To Being A First Responder To Market Changes

Startup Professionals Musings

Of course, no business wants to be the next Blockbuster , which kept charging straight ahead despite subtle clues that the Internet was changing everything. Don’t dismiss any new thing as a “flash in the pan.” Just like Blockbuster should have recognized the Internet as a potential impact, it’s your job to look ahead in your industry.

Marketing 405