article thumbnail

Founders: Learning should be your top 2013 New Year’s resolution

The Next Web

Startup Hiring : How to attract, hire and retain the best people. Strategy Mapping Selling : Business-to-business sales and marketing – advanced selling and marketing strategies for major and key account sales. Narrative and Comms Design by Portland State University. It’s also beautifully designed. Khan Academy.

article thumbnail

How a Buyer (or User) Persona Can Improve Your Business

Up and Running

Almost every decision you make—what you sell, how much you sell it for, where you’re located, who you hire—is made with the intention of bringing in the maximum number of customers to your store, and to optimize the likelihood that they’ll buy your products while they’re there. User personas. Inconsistencies make your persona unrealistic.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Create a Healthy Local Startup and Tech Community

This is going to be BIG.

While the Miami party scene may generate a lot of buzz, if everyone you meet wants to be the next big NFT kingpin, you’re going to wonder if you can hire everyone you’ll need and get them rowing in the same direction in critical, but basic areas like marketing, sales, etc.

Community 172
article thumbnail

Taking Service To The Stratosphere: 12 Keys To Creating Uplifting Service In Today’s Marketplace

YoungUpstarts

These important considerations are made during the hiring process at Google and Zappos, respectively. These companies know it is much easier to build a strong culture by hiring new people with the right attitude than to hire people for their skills alone and then try to align them around a common service vision.

Singapore 170
article thumbnail

Tips for Marketing Your Maine Small Business

Women Entrepreneurs Can

There are almost 67,000 residents in Portland, ME , which is Maine’s largest city and which holds claim to around a quarter of the entire state’s population. When hiring a marketing team, it’s a good idea to make sure that they can do digital marketing that will drive positive results.

article thumbnail

15 Entrepreneurs Explain How They Came Up With Their Business Name

Hearpreneur

I started my company to increase the awareness about marketing within the small business community (what it is, what it is not, how to know you’re doing it right, etc) as I come across many that confuse marketing with PR or sales and are frustrated when their marketing programs don’t create the sales boost they expect.

Naming 48
article thumbnail

Transcript of Everything You Need to Know About Podcasting

Duct Tape Marketing

John Lee Dumas: I have a couple friends in the City of Portland, Maine where I was born and raised and actually launched EOFire back in 2012 in Portland, Maine that are doing really cool regional podcast that are being listened to because people want to know what’s happening in Portland, not just in the world.