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How to Craft a Digital Advertising Strategy that Combats Rising Costs and Captures New Customers

ConversionXL

Research shows that over 42% of internet users worldwide now use ad blockers to reduce how much advertising they see. While there’s nothing you can do about there being too many ads on the internet, ad irrelevance, intrusiveness, and size are all elements to consider. Leverage Performance PR to build trust with cold traffic.

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Twitter Link Roundup #35 – Design, Copywriting, Marketing, Small Business, Social Media And More

crowdSPRING Blog

3 Internet Tools To Market Your Books Better and Faster – [link]. PR for Startups – [link]. Good question: Where are the ‘vertical’ social media specialists? PR for Startups – [link]. Twelve Cool Tools for Writers and Others – [link]. Writer 2.0 Great article on focus – [link].

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Twitter Link Roundup #35 – Design, Copywriting, Marketing, Small Business, Social Media And More

crowdSPRING Blog

3 Internet Tools To Market Your Books Better and Faster – [link]. PR for Startups – [link]. Good question: Where are the ‘vertical’ social media specialists? PR for Startups – [link]. Twelve Cool Tools for Writers and Others – [link]. Writer 2.0 Great article on focus – [link].

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The End of Innocence

Steve Blank

While I love TechCrunch, the post and the quote about the PR agency (“one PR firm has discovered a dynamite strategy, throw ethics out the window&# ) left me wondering; how do PR agencies interact with TechCrunch and other blog and review sites? Is this behavior an outlier or is it the norm in the PR industry?

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Where is the Metaverse headed in 2023?

VC Cafe

And the Internet is moving in that direction – more immersive, social, participatory. From the brands and platforms panel: Lorne Sugarman ( Metaverse Group ) shared how brands are actively experimenting now across platforms for PR, engagement and profit. Hamza Khan. Esther O’Callaghan OBE (meta?

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SuperMac War Story 5: Strategy versus Relentless Tactical.

Steve Blank

Our first thought was to spread the news ourselves, perhaps in a press release or a “white paper,” (remember this was pre-Internet.) Now as VP of Marketing, I could have sat back and let my PR agency handle the press. The head of the PR agency agreed that we would work together as a team. You don’t delegate life and death.

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Rocket Science 4: The Press is Our Best Product

Steve Blank

The Digital Dream Team Way before the Internet phenomenon, we had created “Rocket Science the brand ” that was much bigger in size and importance than Rocket Science the company. Companies in the entertainment business around the world knew who we were, and were interested in meeting us, if only to see what the hype was about.