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Digital marketers are the tech industry’s trailblazers, according to Pathrise

The Startup Magazine

Content management systems (CMS) like WordPress are used to further streamline the content marketing process. Paid search engine marketing (SEM) increases a company’s ranking in the search engine, getting more clicks. This is the power of SEM marketing. How do marketers promote a company’s content?

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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

You Manage What you Measure. One of the things I discuss the most with the portfolio companies I’m involved with is that “you manage what you measure.”. It’s a very important concept for me because in a startup you are constantly under pressure and have way too many distractions. How many through SEM? On measurement.

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Digital marketers are the tech industry’s trailblazers, according to Pathrise

The Startup Magazine

Content management systems (CMS) like WordPress are used to further streamline the content marketing process. Paid search engine marketing (SEM) increases a company’s ranking in the search engine, getting more clicks. This is the power of SEM marketing. How do marketers promote a company’s content?

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Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. For starters it brings a mindset to startups that not all of them have innately.

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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

I made every textbook mistake at my first startup, which is why I believe I was much more effective at my second one. The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.).

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Announcing a Deal I’ve Wanted to Talk About for a Year

Both Sides of the Table

” So Ethan went to work as a product manager at Google Video. He had an idea for a startup that would help consumers better book service jobs and would take on Service Magic, which he believed had a business model that could be disrupted. In the same year they won Business Insider’s Startup competition. Nice sweep!

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How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

Many startup businesses – tech or otherwise – fail. Trying outrageous new things or even trying mundane things but in new ways but with extreme quality & innovation is what fuels the tech startup industry. But today I want to give you advice on how to decrease your odds of failure in a startup.

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