ConversionXL

JANUARY 18, 2022

Building that connection with customers requires a clear brand strategy to define why you exist and a solid marketing strategy to communicate that purpose with your customers. Understanding brand strategy vs. marketing strategy. Your marketing strategy is what amplifies that brand. Your brand is how the world sees your business.

Marketing 128

Marketing Campaign Software Review Tulsa 128

View from Seed

MARCH 19, 2015

Engineers and even marketers proudly claim to be “full stack.” Starting in 2009, Savoia began using an approach as an engineering director at Google that helped the tech giant know whether it was about to build the right product for the market … or a product that would flop.

Product 120

Product Technical Review Marketing Lean 120

VC Cafe

MARCH 1, 2024

Technological Convergence – The global equity market value associated with disruptive innovation could increase to 60% by 2030. Bitcoin in 2023 – After challenges in 2022, bitcoin’s price surged 155% last year, reaching $827 billion in market cap. trillion by 2030. and generate a post mortem.

Artificial Inteligence 176

Artificial Inteligence Technical Review Software Review Generative AI 176

Startup Lessons Learned

MAY 14, 2009

Lessons Learned by Eric Ries Thursday, May 14, 2009 The Lean Startup Workshop - now an OReilly Master Class My rate of posting has been much lower lately, and this is mostly due to preparations for the upcoming Lean Startup Workshop on May 29. Please feel free to send along your comments or questions about the workshop itself.

Lean 60

Lean San Francisco Continuous Deployment Software Review 60

The Startup Magazine

FEBRUARY 10, 2022

What you can do is hold workshops with HR managers and management teams to align on a clear picture of your desired brand and draft an updated employee value proposition. By measuring metrics such as page visits, applicant numbers, and staff retention rate, you can gather tangible data to prove your employer brand is resonating.

Social Media 149

Social Media Non-Compete Employee Affiliate 149

NZ Entrepreneur

MAY 31, 2021

The Angel Association of New Zealand ( AANZ ) is co-hosting with New Zealand Growth Capital Partners ( NZGCP ) a series of workshops on early-stage investment. Marcel spoke about five Cs that help him select the right investment opportunities: Connections: can your networks offer access to markets or relevant expertise?

Portfolio 81

Portfolio New Zealand Management Technical Review 81

Startup Lessons Learned

OCTOBER 11, 2017

We’ve hosted talks, workshops, and interactive sessions on the challenges and successes of modern management techniques from a wide variety of business leaders around the world. Side Note: Eric and Marilyn will be doing a webcast as a preview to their workshop on Oct 11. Lean Startup Week (Oct. Sign up for free here.

Lean 108

Lean Programming San Francisco Cofounder 108

Startup Professionals Musings

MARCH 24, 2023

The focus at this level, primarily in companies that have a long history of success, usually in very stable markets, is to continue sustaining and exploiting existing advantages. I see this often in highly regulated markets, and ones driven by bureaucrats. Maturing proficiency with innovation metrics.

Silicon Valley 277

Silicon Valley Government Early Stage Valuation 277

Startup Lessons Learned

SEPTEMBER 13, 2012

If you’ve been following along at home, we hope you’ve noticed that this year The Lean Startup Conference will be a two-day affair, with top-quality workshops on December 4. What will people take away from your workshop? Register now for a Gold or Platinum Pass to attend the workshops. It just doesn't work that way.

Lean 150

Lean Analytics Metrics Hosting 150

Steve Blank

AUGUST 3, 2012

The supplier’s CEO directed his business unit general managers to take a SyncDev workshop. That earned us the right to ask questions of fact about their department’s mission, goals, operations, volumes, tools, methods, and success metrics. Humility had crumbled the walls between marketing and engineering.

San Jose 256

San Jose Technical Review Customer Development Software Review 256

Startup Lessons Learned

SEPTEMBER 17, 2012

Coming up in just a few short months, you'll have a chance to go in-depth with the authors and their book at an awesome workshop. As we’ve mentioned here once or ten times before, this year, The Lean Startup Conference will include a second day, December 4, with in-demand workshops from established leaders in our community.

Lean 141

Lean Entrepreneur Early Stage Metrics 141

ConversionXL

AUGUST 24, 2021

News declaring it the number one job in sales and marketing, and a median average salary of around $142,000 in the U.S., it’s no surprise that people are looking at how to become a marketing manager. Everything you need to know about the marketing manager role. Others get creative. Others get creative.

Management 141

Management Marketing Campaign Social Media 141

Startup Lessons Learned

SEPTEMBER 22, 2008

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

SoCal CTO

JUNE 9, 2010

"Authentic" is dead - A Smart Bear: Startups and Marketing for Geeks , May 3, 2010 It's time to retire the following phrases. Bending over: How to sell to large companies - A Smart Bear: Startups and Marketing for Geeks , May 24, 2010 This is a guest post by Steve Hanov , who blogs about programming and startups. Stay Tuned.

Fractional CTO 248

Fractional CTO Startup Venture Capital Cofounder 248

Hearpreneur

DECEMBER 29, 2021

#11- Growing our market. Our number 1 goal for 2022 is to grow our market control both domestically and internationally. We are successfully dominating the core markets within the Dubai Real Estate arena and our recent growth into New York, Los Angeles, and Miami is proving to be extremely successful. Photo Credit: Mark Castley.

Entrepreneur 138

Entrepreneur Social Media Employee Los Angeles 138

Startup Lessons Learned

APRIL 4, 2010

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Startup Lessons Learned - the Conference (April 23. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, Take a look and let me know what you think.

Agile 99

Agile Software Review San Francisco Continuous Deployment 99

The Startup Magazine

OCTOBER 25, 2017

But once they have some market acceptance, they face an even greater challenge. All product industries are different and meet the needs of differing markets. Endeavor Miami follows a rigorous selection process to identify the candidates with market potential. A key impact metric for Kairos is the number of faces processed.

Miami 60

Miami Technical Review Software Review Artificial Inteligence 60

Duct Tape Marketing

MARCH 15, 2021

Why Marketing Needs to Be A Part of Everyone’s Job (and Job Description.) written by John Jantsch read more at Duct Tape Marketing. But, here’s a little newsflash – marketing is everybody’s job. Anyone associated with your business that comes into contact with a prospect or customer is performing a marketing function.

Marketing 99

Marketing Lead Generation Campaign PR 99

ConversionXL

AUGUST 23, 2017

Customer journey mapping is a widely used and impactful technique that can help you make better product, marketing, UX, and merchandising decisions. Like user personas, funnels, or any other marketing heuristics we’ve come up with, they aren’t 100% true to reality. As such, no two journey maps are exactly the same.

Customer 130

Customer Channel Design Retention 130

Startup Lessons Learned

JUNE 2, 2010

Two Ways to Hold Entrepreneurs Accountable Beware of Vanity Metrics For Startups, How Much Process Is Too Much? Two Ways to Hold Entrepreneurs Accountable Beware of Vanity Metrics For Startups, How Much Process Is Too Much? Read the rest of The Five Whys for Start-Ups. Speed up or slow down? Speed up or slow down?

Technical Review 132

Technical Review San Francisco Lean Continuous Deployment 132

Up and Running

APRIL 10, 2013

When launching a new company or marketing campaign, your major concern shouldn’t be whether or not you can execute on the plan. Croll was in town leading a workshop called “Advanced Social Media Monitoring.” We discussed how companies can use data to test the riskiest parts of their business or marketing campaign idea first.

Lean 71

Lean Analytics Technical Review Social Media 71

Startup Lessons Learned

MARCH 25, 2010

Two Ways to Hold Entrepreneurs Accountable Beware of Vanity Metrics For Startups, How Much Process Is Too Much? Two Ways to Hold Entrepreneurs Accountable Beware of Vanity Metrics For Startups, How Much Process Is Too Much? Read the rest of The Startups Rules of Speed - The Conversation - Harvard Business Review.

Software Review 141

Software Review San Francisco Lean Continuous Deployment 141

Austin Startup

SEPTEMBER 18, 2017

A CTO will guide your product strategy, market validation, architectural decisions, process optimization, recruiting, and hiring. The latter are strategists and evangelists and focus on product-market fit, market trends, and product planning. They adopt, measure, and manage key product performance metrics.

Fractional CTO 54

Fractional CTO CTO Hire CTO Technical Review 54

Startup Lessons Learned

AUGUST 26, 2009

My biggest thanks goes to the people who generously sponsored scholarships for others to attend the dinner and workshop, Thank you so much! ericries : special thanks once again to @fancy_free and @KISSmetrics for sponsoring scholarships for the #leanstartup workshop in Boulder. Articulate, inspirational.

San Francisco 113

San Francisco Silicon Valley Startup Lean 113

Startup Lessons Learned

JANUARY 15, 2010

Two Ways to Hold Entrepreneurs Accountable - The Conversation - Harvard Business Review Way back when the money was doled out, the team made a compelling pitch about the large market that was going to adopt their new innovative product or service. They are on-schedule and on-budget, but their gross metrics are way off.

Hockey Stick 105

Hockey Stick San Francisco Entrepreneur Lean 105

ConversionXL

SEPTEMBER 1, 2020

Customer Value Optimization (CVO) is a process to create a great customer journey and maximize the ROI for all marketing activities. The key is not to get bogged down by short-term metrics at the expense of long-term growth. Customer value is not a marketing KPI but a company-wide measure of success. New Customers stickiness.

Customer 132

Customer SMS Retention Acquisition 132

Startup Lessons Learned

FEBRUARY 8, 2010

Lessons Learned by Eric Ries Monday, February 8, 2010 Beware of Vanity Metrics (for Harvard Business Review) The next article in my series on entrepreneurship for Harvard Business Review is live today. Once again, we revisit the topic of Actionable metrics and their nemesis: Vanity metrics. Remember "metrics are people, too."

Metrics 121

Metrics San Francisco Lean Continuous Deployment 121

The Startup Magazine

FEBRUARY 23, 2022

Every new operation a business makes in today’s digital world, from facilitating employee workshops to satisfying customers, can lead to significant volumes of raw data. BI software can pool these sources together, from marketing metrics to supply chain data to enhance strategic planning. Promotion of Growth.

Operations 134

Operations Software Metrics Customer 134

Startup Lessons Learned

JUNE 8, 2009

That’s because many of our reports feed us vanity metrics: numbers that make us look good but don’t really help make decisions. Yet even among those who have access to good actionable metrics, I’ve noticed a phenomenon that prevents taking maximum advantage of data. Too much of this data is non- actionable.

San Francisco 84

San Francisco Lean Continuous Deployment DC 84

ConversionXL

OCTOBER 26, 2022

For ecommerce business owners and marketers, jumping on this bandwagon is different to jumping on Facebook and Instagram. The marketing “Rule of Seven” states that a person needs to see a message at least seven times before it sinks in. UCG also acts as a form of social proof , making it a cost-effective marketing tactic.

Sales 115

Sales Customer Viral Marketing 115

Startup Lessons Learned

SEPTEMBER 15, 2008

My belief is that these lean startups will achieve dramatically lower development costs, faster time to market, and higher quality products in the years to come. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev.

Lean 168

Lean San Francisco Startup Continuous Deployment 168

Startup Lessons Learned

MARCH 16, 2009

What’s worse is that as you grow you’ve probably developed some pretty bad habits as far as setting priorities and strategy: like thinking you’re a genius - just because you got funded - and that genius is what allows you to *know* what the market wants. I remember having this exact same "aha!"

Agile 111

Agile Customer Development Developer San Francisco 111

Startup Lessons Learned

SEPTEMBER 7, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Anyway, thanks to Steve and all of his students - it was a fun and thought-provoking experience. Startup Lessons Learned - the Conference (April 23. Amazon PostRank

Customer Development 131

Customer Development Engineer San Francisco Developer 131

Startup Lessons Learned

SEPTEMBER 15, 2008

Focus on the output metrics of that part of the product, and you make the problem a lot more clear. To promote this metrics discipline, we would present the full funnel to our board (and advisers) at the end of every development cycle. Max Levchin of Slide and Paypal has noted that 10% of Slides headcount is devoted to metrics only.

San Francisco 166

San Francisco Lean Technical Review Continuous Deployment 166

Startup Lessons Learned

JULY 30, 2009

On August 20th, Eric is leading a half day in-depth workshop on the Lean Startup. A very limited number of tickets are also available for this workshop. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev.

Lean 68

Lean San Francisco Continuous Deployment DC 68

Startup Lessons Learned

AUGUST 2, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Startup Lessons Learned - the Conference (April 23. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, Take a look and let me know what you think.

San Francisco 125

San Francisco Software Review Technical Review Continuous Deployment 125

Startup Lessons Learned

SEPTEMBER 2, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Startup Lessons Learned - the Conference (April 23. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, Take a look and let me know what you think.

San Francisco 94

San Francisco Continuous Deployment Agile Lean 94