Occam's Razor

SEPTEMBER 15, 2014

They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites). Mobile content consumption, behavior along key metrics (time, bounces etc.) If you have ecommerce you will see key metrics related to money making.

Analytics 141

Analytics Metrics Mobile DC 141

ConversionXL

NOVEMBER 8, 2018

Earlier this year, at CXL Live , you asked us about voice search (a lot). How will voice search work given the human urge to shop around? Are there use cases for voice search in B2B? Not everyone will benefit from the disruption caused by voice search. Are you sure voice search isn’t just a fad? Yes, we’re sure.

B2B 100

B2B eCommerce Search Technical Review 100

Mucker Lab

JULY 11, 2023

Understanding the Search Engine Results Page (SERP) A good way to think about search is essentially as roadmaps drawn by targeted keywords, which branches outward to create intersections that become digital real estate - websites, media, ads, and more. Image and Video Packs: Rows of images or videos related to the search query.

SEO 78

SEO Technical Review HTML Software Review 78

Hearpreneur

JULY 5, 2019

What exactly is going to be the name of your business? Whatever the inspiration or relation may be, the naming of your business is one of the most important parts of becoming a CEO. I came up with my company name by asking myself, what will I be doing often? When I was naming it, I had a few criteria.

Naming 118

Naming Entrepreneur Southern California Video 118

Hearpreneur

JULY 20, 2018

What exactly is going to be the name of your business? Whatever the inspiration or relation may be, the naming of your business is one of the most important parts of becoming a CEO. The name MissHeard Media came as a group effort. It turned out to be the name of a wrestler and a gun magazine. 1- Group effort.

Naming 78

Naming OTC Entrepreneur PPC 78

Occam's Razor

SEPTEMBER 24, 2012

FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Because we don't understand the uniqueness, we fall back on profoundly sub-optimal old world metrics like Reach or Online GRP equivalents. Metrics are a problem.

Metrics 165

Metrics Advertising Marketing Social Media 165

ConversionXL

SEPTEMBER 20, 2021

As with most platforms, there are metrics that matter, and vanity metrics. With YouTube, for organic, average view duration (AVD) and click-through rate (CTR) should be prioritized over YouTube search optimization, descriptions, tags, and other vanity metrics. Both metrics represent high engagement.

Analytics 134

Analytics Metrics Channel Video 134

Occam's Razor

OCTOBER 21, 2013

In late 2011, Google announced an effort to make search behavior more secure. This encrypted their search queries from any prying eyes, and kept from being passed on to websites the users visits after seeing search results. In this post I want to share four angles on secure search: 1. want to protect user privacy.

Search 154

Search SEO Analytics Engineer 154

Duct Tape Marketing

JUNE 19, 2018

Your Guide to Google Search Console written by John Jantsch read more at Duct Tape Marketing. Combined with the text below you should have a pretty good feel for how to use the new Google Search Console. Google AdWords : For a lot of small business owners, paid search is the way they generate leads and customers.

Search 75

Search Analytics HTML Technical Review 75

Hearpreneur

OCTOBER 25, 2023

While platforms like Instagram offer a great starting point, the key to differentiation lies in the age-old strategy of Search Engine Optimization (SEO). I also suggest protecting your brand by trademarking your business name, ensuring it's uniquely yours. The first step is to have a domain name that matches your business name.

eCommerce 133

eCommerce Omaha Entrepreneur SEO 133

Up and Running

FEBRUARY 25, 2021

An SEO audit is simply the process of identifying issues on your website that could be limiting your ability to rank on Google or other search engines. A poor site experience makes it less visible in search engines. Metrics : Website visitor data. Google Search Console. What is an SEO audit? Why do an SEO audit?

SEO 85

SEO Technical Review Metrics Analytics 85

ReadWriteStart

JUNE 2, 2022

If you want your website to be seen by more people, you need to rank higher on search engines. In this post, we will discuss the most important and actionable SEO tips that you can follow to increase your rankings on search engines. Consider Search Intent. Do Keyword Research. Improve Your On-Page SEO.

SEO 204

SEO Search Engineer Mobile 204

ConversionXL

FEBRUARY 3, 2022

They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts. If your campaign works and your brand awareness metrics improve, you win. Then, compare any change in the awareness metrics you’re measuring in that region with other markets.

Framework 102

Framework Marketing Acquisition Retention 102

Hearpreneur

NOVEMBER 11, 2017

What exactly is going to be the name of your business? Whatever the inspiration or relation may be, the naming of your business is one of the most important parts of becoming a CEO. 1- Brainstorming, domain name and being formal. We chose otium as the basis of our name, which is latin for ease, peace, calm and leisure.

Naming 56

Naming Baltimore PR Entrepreneur 56

ConversionXL

JANUARY 6, 2021

Google is always changing how it displays search results. Searches have become intensely customized for intent. These answer boxes used the Knowledge Graph to show a box that answered a search query. Featured snippets have since expanded the answers that Google can pull directly into search results.

SEO 147

SEO Search Video Metrics 147

YoungUpstarts

JUNE 10, 2020

Creating a resume is nothing new for someone who is searching for a job. Contact information does not only include your name and phone number. You should make sure your resume includes every bit of your contact information like name, phone number, email address, LinkedIn Profile, etc. What if you have a professional history?

Java 173

Java Software Review Metrics Naming 173

ConversionXL

MARCH 24, 2021

One of the most powerful ways to create a more effective sales funnel is to analyze and optimize your branded search. In this article, I’ll share why branded search is so important and how it can help you improve your rankings and sales. What is branded search? When someone searches for your brand, what do they find?

Search 157

Search Sales Naming Video 157

ConversionXL

OCTOBER 8, 2021

That’s why Customer Acquisition Cost (CAC) is such a critical metric. In most cases, it includes: Salaries of sales and marketing teams Advertising spend on acquiring new customers (Search/Display Ads, Social Ads, Sponsorship, etc.) LTV/CAC – Understanding the golden metric. of Customers Acquired.

Acquisition 135

Acquisition Churn Rate Cost Customer 135

ConversionXL

AUGUST 5, 2014

A couple weeks ago, we dug into internal site search & found that in some cases , searches performed by only 10% of the site’s total traffic made up nearly 40% of the companies overall revenue. Then we went into my 3 favorite methods for increasing conversions by improving the search experience.

Search 107

Search Design eCommerce Technical Review 107

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1.

Analytics 106

Analytics Metrics Channel Campaign 106

Occam's Razor

FEBRUARY 9, 2015

. + Traffic Trends Key Metrics Analysis. Search/Keyword Competitive Performance. Onsite Behavior Key Metrics Analysis. The post outlines eight sources vendors use to collect data: Toolbars, panels, ISP data, search engines, self reported, scraped/indexed, hybrid, and external voc. Traffic Trends Key Metrics Analysis.

Metrics 60

Metrics Analytics Non-Compete Search 60

ConversionXL

SEPTEMBER 3, 2021

But ASO, like search engine optimization, fails when worshipped like a false god. We can’t rely on install metrics alone to substantiate success. Otherwise, you’ll live in an inflated metrics loop that doesn’t reflect true, long-term value. 70% of Apple App Store visitors use app store search to discover apps.

Metadata 121

Metadata Technical Review Retention Metrics 121

Steve Blank

SEPTEMBER 5, 2018

As a reminder, the Dot Com bubble was a five-year period from August 1995 (the Netscape IPO ) when there was a massive wave of experiments on the then-new internet, in commerce, entertainment, nascent social media, and search. Yet while we had plenty of language and tools for execution, we had none for search. The result?

Lean 335

Lean Burn Rate Startup IPO 335

ConversionXL

SEPTEMBER 9, 2020

Without it, the page will take longer to load, which can damage the user experience and, ultimately, search engine rankings. More recently, Google Search Console rolled out a Core Web Vitals section, which tracks a set of website performance metrics that focus on user experience. How does server response time impact SEO?

Caching 102

Caching Development Team Review Hosting Software Review 102

SoCal CTO

AUGUST 4, 2011

What are your key Startup Metrics ? Where do you stand on your brand, name, logo, positioning? Search - is there search? Analytics/Metrics - what are the key startup metrics that you will need to track? Are there specific metrics needed for future funding rounds or for operations? Administrators?

Developer 396

Developer Founder Viral Oauth 396

YoungUpstarts

NOVEMBER 30, 2018

All you need is a domain name, hosting, a website template, and you’re good to go. It starts with setting goals and then tracking your website performance metrics. For those who aren’t sure where to start, use this useful guide to help you accurately track performance metrics. Know which metrics to watch.

Metrics 113

Metrics Social Media Analytics Web 113

Occam's Razor

NOVEMBER 24, 2009

Are not just reporting "hits", rather coming up with clever metrics. Quantitative Metrics / Analyses. While on the surface they might seem useful, I am always suspicious of compound metrics. See more here for Compound Metrics: Four Not Useful KPI Measurement Techniques ].

Social Media 124

Social Media Analytics Metrics Media 124

SoCal CTO

AUGUST 4, 2011

What are your key Startup Metrics ? Where do you stand on your brand, name, logo, positioning? Search - is there search? Analytics/Metrics - what are the key startup metrics that you will need to track? Are there specific metrics needed for future funding rounds or for operations? Administrators?

Developer 384

Developer Founder Viral Oauth 384

Hearpreneur

SEPTEMBER 16, 2015

What exactly is going to be the name of your business? Whatever the inspiration or relation may be, the naming of your business is one of the most important parts of becoming a CEO. businessname #business #entrepreneur #startup #name #compilation #instagram #ceoblognation #blog #newblog #blogpost #livetoday.

Naming 48

Naming Entrepreneur Haiti Nigeria 48

ConversionXL

DECEMBER 16, 2020

Or is everyone paying attention to the wrong metric? It’s about making your site accessible to a search crawler and, in turn, easily discoverable for users. It’s about making your site accessible to a search crawler and, in turn, easily discoverable for users. So are all those articles wrong? Here are a few ways to do it.

Search 174

Search SEO Analytics Engineer 174

Duct Tape Marketing

MAY 23, 2013

These are the first six key metrics non-robots must track to understand Facebook Page performance, why you need them and where to find them. #1: The fan reach metric is not available in the Facebook statistics interface; that would be way too easy for hard working marketers like us, right? 1: Fan Reach. Here’s the scoop-.

Metrics 76

Metrics Social Media Viral Technical Review 76

ConversionXL

NOVEMBER 25, 2020

Key metrics: Average View Duration, Click Through Rate, & Views 3. Refine titles, thumbnails, and content to increase those metrics — Eric Bandholz (@bandholz) November 24, 2020. Key metrics (90% of your focus). The wonderful thing about YouTube is that they have specific metrics to help you hit the above strategy.

Channel 129

Channel Metrics Algorithm Video 129

The Startup Magazine

AUGUST 13, 2020

For example, these tools would only show you the mentions of your business profile on the platform, which is searching. Searching for a Brand Name on Search Engines Can Reveal All the Mentions. These tools have a lot of limitations. That is why you need professional brand monitoring services offered by experts.

Social Media 98

Social Media Reputation Analytics Technical Review 98

Duct Tape Marketing

FEBRUARY 15, 2024

Mastering SEO in the Age of AI written by Tosin Jerugba read more at Duct Tape Marketing  The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Stephan Spencer, an acclaimed SEO expert and founder of net Concepts, an interactive agency specializing in search engine optimization.

SEO 58

SEO ChatGPT Technical Review Search 58

ConversionXL

FEBRUARY 3, 2022

Airbnb and Dropbox are textbook examples of how growth hacking can transform a business from a niche offering into a household name and market leader. Airbnb learned its audience used Craigslist to list and search for accommodation. How to create a growth hacking strategy using the pirate metrics model. Activation.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

FEBRUARY 3, 2022

The Ansoff Matrix , named for its strategist creator Igor Ansoff, can be a helpful tool as you evaluate growth opportunities. A common framework for defining your growth model is Dave McClure’s Pirate Metrics for startups : the AARRR framework. Getting to know the 4 major types of growth strategies in marketing. Image source.

Marketing 115

Marketing Framework Metrics Channel 115

ConversionXL

NOVEMBER 10, 2020

In the past, we’ve assumed that potential customers would always arrive at our website after Googling a specific search term, and we’d make them “aware” of a problem and how our product solves this problem. Metrics for this depth are rare and only long-term. The metrics for this level are more concrete and objective.

Agile 139

Agile Social Media Audience Software Review 139