Occam's Razor

SEPTEMBER 29, 2009

Remember: Engagement is not a metric, its an excuse. ]. The web rocks!]. The ideal metrics for this desired outcome are Visitor Loyalty & Visitor Recency. You can compute two important metrics: Likelihood to Recommend / Brand Lift. Oh and don't tell me that your "branding" campaign is to increase "engagement"!

Campaign 128

Campaign Analytics Metrics Search 128

Occam's Razor

APRIL 13, 2015

The 80/20 rule applies to our use of web analytics tools as well. You can simply click on either one of the two above and see the valuable-drilldown view… All the standard Acquisition, Behavior and Outcome metrics you are used to can be leveraged to identify valuable segments. Just see the diversity in user behavior just for SEO.

Analytics 60

Analytics Web eCommerce Metrics 60

Cracking the Code

FEBRUARY 12, 2007

Getting the most of your online marketing: the In & Out of SEM/SEO. Labels: internet , Portfolio. Portfolio. (3). on a scale of 1-4). The videos can be watched at Bessemer Online Marketing Portal (the other materials are not public). Posted by Philippe Botteri. at 8:53 PM. 8 comments: David Dalka said. anecdotes. (13).

Software Review 48

Software Review SEM Marketing Las Vegas 48

Occam's Razor

AUGUST 9, 2016

This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! Or a subsequent post about how to build a successful career: Web Analytics Career Guide: From Zero To Hero In Five Steps. SEO & PPC, Because You Should! At this point you'll be a little confused about some metric or the other.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

MARCH 25, 2014

In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. In this post I want to share that one-page list of the best metrics for digital content, marketing and business success with you. If you want to win on the web, you have to do both Own and Rent really well.

Metrics 155

Metrics Marketing Analytics Channel 155

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). Identify gaps in our content/engagement/channel strategy on the web, 2. If I'm doing SEO for keyword cluster xyz, what am I really solving for?

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

APRIL 21, 2014

I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. The post provides more detail. Joseph Boisseaux. strategies). Martin Penner.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Analytics 154

Analytics Marketing Social Media Technical Review 154

crowdSPRING Blog

JANUARY 11, 2013

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! NEW crowdSPRING Small Biz newsletter: online security threats, marketing trends, persuasion, SEO – [link]. 20 Useful Responsive Web Design Tutorials – [link].

Social Media 101

Social Media Small Business Design Media 101

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Recommend metrics / KPIs you can use based on the size of your company. Best Metrics / KPIs for Small Business Websites. Obsess about this metric.

Metrics 151

Metrics Web Analytics CPA 151

Occam's Razor

NOVEMBER 15, 2010

Web Analytics blog was to pull us up 10,000 feet to do something we do less than 1% of the time in the web analytics world – look at the bigger business picture. It was called: Secret To Winning With Web Analytics? " How would I start the process of web data analysis right? Starting Right! A real challenge!

Web 139

Web Analytics eCommerce Campaign 139

Hearpreneur

JULY 20, 2018

NorthSide Metrics is a digital marketing agency based in the Chicagoland area. That idea extended beyond the colors to the name when I started to think about how to position my agency as not just doing SEO or PPC. The colors + location were combined with my love of data to bring in the metrics. Photo Credit: Patrick Holmes.

Naming 76

Naming OTC Entrepreneur PPC 76

Occam's Razor

MAY 20, 2013

Part of the reason is that even if you work for a multi-channel company you are likely in the "web," "interactive," "internet," or "digital" division. Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. Macro Business Context: The Big Deal.

Analytics 139

Analytics Aggregator Channel B2B 139

crowdSPRING Blog

FEBRUARY 10, 2010

50 Free UI and Web Design Wireframing Kits, Resources and Source Files - [link]. Mobile Web Design: Tips and Best Practices - [link]. 21 Creative online portfolio sites and applications – [link]. 10 Things Clients Look For In a Design Portfolio – [link]. Entrepreneurs: Beware of Vanity Metrics - [link].

Social Media 77

Social Media Small Business Design Media 77

ConversionXL

AUGUST 14, 2019

Select dimensions and metrics you want to compare. For example, we wanted to demonstrate to a client that the keywords we tracked in Advanced Web Ranking (AWR) correlated with an increase in organic traffic: Our blended data combined organic sessions from Google Analytics with AWR’s Visibility Score. Date was our join key.

Analytics 123

Analytics Metrics eCommerce Search 123

Occam's Razor

FEBRUARY 7, 2022

Don’t test for a vanity metric. The individual is ignoring varied influence across product portfolios, seasonality, diminishing returns, changes in the audience, and a million other things. From my first Web Analytics book, this formula works wonderfully for a successful experimentation program: 1. An illustrative story….

Analytics 101

Analytics Programming Global Campaign 101

Hearpreneur

SEPTEMBER 16, 2015

We wanted a name that sounded studious and statistical, and was one or two short words — and, the name should reflect our business, which was mainly reporting on the performance of apartment properties, submarkets, markets and portfolios. “We After looking at many extensions, we came up with the word ‘metrics.’

Naming 48

Naming Entrepreneur Haiti Nigeria 48

The Next Web

DECEMBER 16, 2012

The value of a site that uses blackhat SEO tactics, for instance, will be calculated on a lower multiple of revenue than a peer site that gains most of its traffic through organic search. This gives prospective buyers a more granular, easily comparable metric by which to assess sites for sale.

Valuation 128

Valuation NPV Net Present Value IRR 128

Cracking the Code

OCTOBER 10, 2008

Effectively measuring and understanding your CAC and CLTV metrics are key to future success. Keep up the blogging and web casts and we will keep listening and growing. Bessemer SaaS Law #1: Your key monthly business metrics are: CMRR (Committed Monthly Recurring Revenue), Churn, and Cash flow - “Bookings” is for suckers.

Software Review 48

Software Review North America Europe Metrics 48

ReadWriteStart

MARCH 27, 2011

The many hackathons such as GameJam or Garage48 have shown that it is possible to create a viable game or Web service in 48 hours. A good way to get attention is to get catchy metrics. Consider it a type of SEO investment! You have a limited fund, bandwidth for deals you can work on, and a portfolio of existing code and skills.

Lean 144

Lean Startup Agile Coder 144

Occam's Razor

NOVEMBER 18, 2014

For four of the examples, I'll also share how the visualization inspired me to apply the lessons to my web analytics data. You can hover over each box to get a sense of the key metrics. I've used Sunbursts to do the same with keyword portfolios. or you can consume them one at a time. What would you like to plot?

Analytics 143

Analytics Sierra Leone Channel Conversion 143

Occam's Razor

APRIL 23, 2012

While there is a great deal of appreciation for the power of metrics/data, I've come to realize that Sr. Leaders don't quite appreciate the deep, and often corrosive, consequences of choosing metric x over metric y as a key performance indicator (KPI). The web is littered with examples of this awfulness.

Metrics 152

Metrics Analytics Search Channel 152

Cracking the Code

APRIL 13, 2007

The web has brought simplicity and transparency in a world of complexity and opacity, empowering a new generation of public software companies like Salesforce.com, NetSuite, Webex and WebSideStory who learned how to take advantage of it. and on the organic side (SEO optimization, buzz among influential bloggers and journalists.).

Software Review 48

Software Review Internet Software Technical Review 48

Occam's Razor

APRIL 29, 2013

Many used some data, but they unfortunately used silly data strategies/metrics. And silly simply because as soon as the strategy/success metric being obsessed about was mentioned, it was clear they would fail. 1 Search Results Ranking = SEO Success. It is a really good metric. Silly not in their eyes, silly in my eyes.

Metrics 166

Metrics Marketing Search SEO 166

www.vccafe.com

MARCH 11, 2013

Amazon Web Services. Web Tools: Hereâ??s We have an iOS SDK as well, for web-web, mobile-mobile, web-mobile video chat and video messaging. We have an iOS SDK as well, for web-web, mobile-mobile, web-mobile video chat and video messaging. Mobile Tools: If you are a web developer, you donâ??t

Software Review 53

Software Review Technical Review Startup 53