article thumbnail

Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Airbnb and Dropbox are textbook examples of how growth hacking can transform a business from a niche offering into a household name and market leader. Use this information to optimize for retention with: Transactional messaging. Introduce retention hooks that give users a reason to send notifications to other users.

Retention 113
article thumbnail

Tale of Two Valleys: LA and the Bay Area from an Investor’s Perspective

Mucker Lab

As an entrepreneur himself, founding and operating printed circuit board factories in Taiwan, my father was debating between two places to immigrate to and build his next new venture: Los Angeles (“The Valley” aka San Fernando Valley) and Santa Clara (“Silicon Valley”).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

. ” Sean is somebody widely respected in Silicon Valley (although he now lives in SoCal) for having helped many early-stage companies go through major growth periods by quantitatively testing features with audiences to help diagnose what led to growth. Growth hacking is a mentality that a company needs to be committed to.

article thumbnail

Why Has LA Suddenly Gotten So Much Attention from VCs and Entrepreneurs?

Both Sides of the Table

Many people don’t realize that the majority of the monetization of the Internet originated in Los Angeles but was perfected in Silicon Valley. It’s not accident we have so many great startups targeting commerce including Tradesy, DailyLook, NastyGal, Honest Co & JustFab just to name a few. Success begets success.

article thumbnail

Are You Putting Your Rock Star Customers To Work?

YoungUpstarts

SAS Canada “customer champions” helped the firm restore declining customer retention rates—which had fallen as low as the mid-80s percent — back to the firm’s traditional high retention rates of 97-98 percent. Some of the most creative technology coming out of Silicon Valley is designed to do exactly that.

Customer 154
article thumbnail

The Corrosive Downside of Acquihires

Both Sides of the Table

I know the buyers try the best to believe that [insert well known founder name here. And that is the tension in the acquihire – what is the purchase price for the company, what is the “earn out” if the acquired company hits some performance targets and what is the amount of money set aside for staff retention?

article thumbnail

What Defines Your Company Culture?

Up and Running

Companies like Google and some glamorous Silicon Valley startups have built an image of company culture that revolves around (often expensive) perks: on site lounges, brand-new devices, swag- it can feel discouraging to think that you have to spend so much or try so hard to keep employees. Flashy perks? Not necessarily.