news the-psychological-impact-of-a-persons-voice 
ReadWriteStart
APRIL 8, 2023
M-Commerce Together with Voice Commerce Speaking of easing consumers’ lives, mobile commerce, also known as “m-commerce,” was a hit. Customers will be even more comfortable with the introduction of voice commerce, another unicorn of the online shopping experience. Only in 2021, 72.9% Only in 2021, 72.9%
ConversionXL
MARCH 18, 2019
In a world of fake news and fake reviews—only 37% of B2B buyers trust vendors—genuine customer success stories are precious assets. Two psychological concepts—cognitive fluency and narrative transportation—can turn yawnsome case studies into hard-working persuasion assets. But what’s the potential impact? So what’s going wrong?
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ConversionXL
APRIL 3, 2019
Add to that 400 old and new faces, plenty of conversations, live music, and more than a few beers. Where and when you deliver a survey can impact results—if it’s a site section where the user is experiencing pain, it will bias responses. (e.g. What a rush—24 speakers over three days at a picturesque resort. CXL Live is an experience.
YoungUpstarts
JULY 17, 2019
In the new book “ The Invisible Brand: Marketing in the Age Of Automation, Big Data, and Machine Learning “ , thought leader and renowned technologist William Ammerman provides an in-depth exploration of the risks and rewards of this epochal shift, all while delivering the information and insight you need to stay ahead of the game.
Startup Lessons Learned
AUGUST 4, 2020
From the very start, the coronavirus has been a fast-moving target. The mechanisms of where and how it's moved through the country have made managing the spread challenging. As he told me, "The cognitive load of just understanding what the heck is going on and where we stand and what's coming next is extremely, extremely difficult."
Startup Lessons Learned
SEPTEMBER 2, 2020
It turned him instantly from an education technology expert--his day job is as VP of Growth at Course Hero--into a leading voice for how to move forward. It turned him instantly from an education technology expert--his day job is as VP of Growth at Course Hero--into a leading voice for how to move forward.
Startup Lessons Learned
JUNE 15, 2020
One of the most consistent features of the volunteer response to the pandemic has been how many people have stepped up to fill roles that aren't necessarily related to their professional experience. In every case, they've simply been asked to take on work and said yes. The founders of Frontline Foods are three of these people.
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