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Trademark Registration Process — Do it Yourself or Hire an Attorney?

Up and Running

Ideally, the trademark registration process should begin as soon as you’ve narrowed down a selection of possible marks, including business or product names, logos , and slogans. Everything from completing a comprehensive trademark search to selecting the correct international classes and responding to Office Actions.

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How Businesses Can Build, Monitor, and Repair Their Online Reputation

Up and Running

What will he or she do if he stumbles upon a discouraging article that appears at the top of the Search Engine Results Pages (SERPs)? Of course, negative content that ranks prominently in search engines plays a major role. What happens if a prospective client finds numerous poor reviews?

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Building A Brand? Top 3 Trademark Mistakes To Avoid.

YoungUpstarts

Rely on DIY Trademark Searches. Certainly you can perform a trademark search on your own, whether through a for-profit “search for trademarks” website or even through the USPTO’s online portal. For example: Want to name your tire store Tires Etcetera? Avoid Trademark Pitfalls and Build a Solid Brand.

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20 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

So after a lengthy search on names that were not infringing on any other Trademarks, we came across our future name SALUS ®, which is Latin for Health, Wellbeing, and vitality. I had three goals: match the name for the intended industry and make the name easy to remember. Thanks to Jerèll Klaver, SALUS® !

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Many Startups Stumble on International Cultures

Startup Professionals Musings

I counseled the department manager against hiring since she would be subject to personal challenges in selling to our partners in Latin countries. Unfortunately my prediction turned out to be true, she felt harassed by one or more of our business partners and left the group shortly thereafter. Watch your product naming.

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The Ultimate Inventor’s Guide to Inventing Things

Up and Running

Boris Wertz, founding partner of Version One Ventures, believes that if you’ve worked in an industry you’re passionate about for a long time, you may know something about the market that nobody else knows. You will still need to do an online search to make sure you’re not infringing on someone else’s idea. Patent Search.

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15 Entrepreneurs Explain How They Came Up With Their Business Name

Hearpreneur

The name of our company came from the name of our flagship product. Since we’re a mobile app company we wanted a product name that was short, easily remembered, non-controversial and at least somewhat descriptive of the service. After throwing around some names we rejected we settled on making it an acronym.

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