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Why You Should Be Doing Product Discovery

YoungUpstarts

by Nick Frandsen, co-founder and managing partner at Dovetail. Before rushing to build your concept to push out to consumers, it’s important to first undertake product discovery. Product discovery is the purpose of identifying the smallest amount of software needed to determine market value. Why is product discovery important?

Product 264
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Understanding the Regulatory Process throughout your next Hardware Product Design

The Startup Magazine

Designing new hardware products that have a positive impact on customers is no small feat. There are several elements that go into hardware product design that taps an unaddressed customer need, has the customer WOW factor, and succeeds long term in the market. Get familiar with ensuring safety and minimizing product interference.

Design 134
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3 Major Product Fails, And How To Avoid Their Mistakes

YoungUpstarts

Green ketchup, bottled water for pets, airport security “action figures”, yogurt shampoo – there have been some pretty epic product failures over the years. However the reality is that a significant majority of products don’t succeed. An estimated 75 to 95 percent of new products fail in the marketplace. Google Chromebook.

Product 222
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8 New Business Keys To Success For Real Entrepreneurs

Startup Professionals Musings

Investors and partners now look only for a framework of your business essentials, within the context of your opportunity, solution, and financials. Building a minimum viable product, with customer validation. Building your public image and presence should start even before product development, through your website, logo, and blogging.

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7 Key Startup Activities Where Follow-Up Is Critical

Startup Professionals Musings

For entrepreneurs, effective networking is required to find investors, partners, and customers. Product development. For a great idea person, the product details keep changing for the better, but nothing ever gets finished. Here are a few: Business networking. Investor negotiations. Time management. Effective marketing.

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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

To succeed in today’s crowded market, you need to harmonize product marketing and brand marketing. In this article, you’ll learn the difference between brand marketing and product marketing, and how to balance both to stand out above the crowd. Brand vs product marketing: Friends or foe? They rely on each other for success.

Marketing 110
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8 Tips For Getting Your Startup Right The First Time

Startup Professionals Musings

Investors and partners now look only for a framework of your business essentials, within the context of your opportunity, solution, and financials. Building a minimum viable product, with customer validation. Building your public image and presence should start even before product development, through your website, logo, and blogging.