article thumbnail

Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

To succeed in today’s crowded market, you need to harmonize product marketing and brand marketing. In this article, you’ll learn the difference between brand marketing and product marketing, and how to balance both to stand out above the crowd. Brand vs product marketing: Friends or foe? They rely on each other for success.

Marketing 110
article thumbnail

Vertical Markets 2: Customer/Market Risk versus Invention Risk.

Steve Blank

Steve,&# he said, “you’re missing the most interesting part of vertical markets. Markets with Customer/Market Risk are those where the unknown is whether customers will adopt the product. is whether there is a customer and market for the product as spec’d. The real risk in markets like Web 2.0

Vertical 144
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Observations from my trip to India

Version One Ventures

E-commerce (DTC and infrastructure), fin tech (lending, payments), healthcare and B2B marketplaces are some of the verticals that have seen tremendous growth. With the right product or service for the Indian market and strong execution, an “India for India” start-up can see incredible growth.

India 87
article thumbnail

30 Entrepreneurs Explain the 2023 Trends They See in Their Industry

Hearpreneur

Consumers are becoming increasingly health-conscious and seeking to understand their options for treatments and healthcare products. For example, a startup SaaS company can use a specialized app to create a good product management process and keep track of the project's progress. Thanks to Sean Stevens, Immerse Education ! #5-

article thumbnail

How Startups Can Keep Product Development Lean

YoungUpstarts

by Steve Owens, Founder and CTO of Finish Line Product Development Services. In this article we explore the unique challenges of a lean start-up and how Outsourced Product Development (OPD) can be used to overcome them. Reducing product turn time. Extending the runway. The Lean Start-Up Environment.

article thumbnail

5 Ways Startups Can Reduce Development Costs & Shorten Time To Market

YoungUpstarts

Two conditions that do matter to your startup’s out-year viability are the cost and length of its product development cycle. Startup founders counting the days until break-even or actively seeking outside capital must focus on streamlining their development cycles. Focus on Your Minimum Viable Product. Stay Lean and Low.

Cost 100
article thumbnail

The Product Development Model « Steve Blank

Steve Blank

This product development diagram had become part of the DNA of Silicon Valley. Were startups failing because of product failures or was there some other failure mode? Reply Best books for the lean product managers — Justin Gibbs , on April 28, 2009 at 2:44 pm Said: [.] What was the difference here?