Remove .Net Remove Aggregator Remove Revenue Remove Social Network
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Groupon's S-1: From Zero to Like? Billions in 30 Months ? AGILEVC

Agile VC

They’ve grown from nothing to >$2B in revenue in 30 months time, making the company among the fastest growing businesses in the histroy of the world. How They Do It: Build email list of consumers interested in local deals (mainly via paid search & social network ads), sell coupon programs to merchants via telesales.

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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

All the things that directly tie to the bottom-line of your company, which you can tie to Net Income driven by digital. And then beyond, to measuring your Net Promoter Score (or the latest flavor of the month customer centric metric), etc. Revenue per Facebook-referred visitor (staying with last click attribution for now).

Metrics 165
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Has the tide turned for YouTube/Google? (ComScore says so but doesn’t scream it) The next phase of online video

Genuine VC

It’s been amazing to see Google (98% of its video traffic comprised of YouTube) steadily increase its market share for six months straight (see chart below where I aggregated the info from a few months of ComScore press releases). It seemed as though this juggernaut was defying a strong current internet trend – the deportalization of content.

Video 100
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Has the tide turned for YouTube/Google? (ComScore says so but doesn’t scream it) The next phase of online video

Genuine VC

It’s been amazing to see Google (98% of its video traffic comprised of YouTube) steadily increase its market share for six months straight (see chart below where I aggregated the info from a few months of ComScore press releases). It seemed as though this juggernaut was defying a strong current internet trend – the deportalization of content.

Video 100
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User Experience Testing: A Conversion-Focused Guide

ConversionXL

At a high level, user experience is the aggregate and subjective experience of using a product such as a website or app. Net Promoter Score (NPS). You might improve user satisfaction metrics with a set of changes, but revenue per visitor goes down. User experience (usually) leads to greater conversions and revenue.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

Boardex and Relationship Science make it easier to understand and map social networks into potential limited partners. Lighter Capital, a Revenue Based Investing VC, offers a Cost of Capital Calculator. Bulletpoint Network is improving financial modeling by enabling more sophisticated and quantified scenario planning.

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Google Analytics Releases Advanced Segmentation: Now Be A Ninja!

Occam's Razor

Analyzing data in aggregate is a crime. When you look at all that in aggregate you get nothing. For a social networking site, do people under brand terms show a higher Visitor Loyalty or lower? One good idea for you to maximize revenue (and admit it everyone's scaring you about how bad the economy is and what not).

Analytics 105