ConversionXL

SEPTEMBER 1, 2020

Inside an organization there are only cost centers. Meaning: C = Customers (traffic x conversion rate) CLV = Customer revenue – (CAC + cost of serving that customer) CAC = Customer Acquisition Cost G = Growth. The key is not to get bogged down by short-term metrics at the expense of long-term growth. RFM distribution.

Customer 132

Customer SMS Retention Acquisition 132

David Teten

DECEMBER 16, 2015

I review a lot of board decks with a beautifully hand-crafted page with metrics for the company. Good metrics are comparable across industries; comparative ; readily understandable; and help drive decisions. Comparative means that you can compare a metric across time periods, groups of users, or competitors. Net Income (Loss).

Metrics 60

Metrics Analytics Balance Sheet .Net 60

abovethecrowd.com

OCTOBER 1, 2013

Over 13 years ago, in March of 2000, I wrote a blog post titled “ The Most Powerful Internet Metric of All. ” The key thesis was this: if an Internet company could obsess about only one metric, it should be conversion. As such, it is time to pound the table again – conversion is by far the most powerful Internet metric of all.

Metrics 93

Metrics Conversion Internet Acquisition 93

Both Sides of the Table

DECEMBER 27, 2011

If you hire 6 sales reps in January at $120,000 / year salary then you’ve taken on an extra $60,000 per month in costs yet these sales people might not close new business for 4-6 months. ” If you’re not profitable you’re purely a cost center to them. Cost of Goods Sold (COGS) =. Operating Costs.

Startup 418

Startup Revenue Technical Review Flash 418

Hearpreneur

SEPTEMBER 27, 2020

While one may see profits as a success, others may view it as customer satisfaction, employee retention, or innovation. That mission could be impactful, to invest in it’s team or community, become net carbon zero or promote more diversity within its staff. Business success is great, but at what cost.

Entrepreneur 134

Entrepreneur .Net Metrics Revenue 134

Steve Blank

FEBRUARY 26, 2020

What most founders don’t realize is: Every stage of a startup requires a different set of metrics and milestones and founder skills. Series B is about proving your net revenue model (can you be profitable?). What is some of the critical metrics that matter? Retention and low attrition are good signs of customer validation.

Cofounder 429

Cofounder Seed Stage Valuation Metrics 429

YoungUpstarts

FEBRUARY 13, 2019

by Robbie Kellman Baxter, author of “ The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue “ Everyone knows that retention is crucial for subscription-based companies. And you might be a little generous about getting them to re-up if your variable costs are low.

Customer 173

Customer Technical Review Retention Acquisition 173

ConversionXL

SEPTEMBER 13, 2017

These metrics identify when a customer is about to stop their usage, before they actually do. Customers often shop around , and they’ll likely know their options as cost is a motivating factor for most software subscribers. The red flag in this case is when an account performs below average for your north star metric.

Customer 110

Customer Churn Rate Metrics Retention 110

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 17, 2011

As a preamble to the metrics, it’s useful to know what you’re measuring and why it’s vital. We had a spike in this metric in February at WP Engine when our Internet provider themselves had a datacenter-wide catastrophe which brought us down for twelve hours; of course not all spikes will have such obvious causes.

Business Model 245

Business Model Metrics Engineer Technical Review 245

ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics? KPIs vs. digital marketing metrics 1. – Seth Godin.

Metrics 105

Metrics Analytics Marketing Acquisition 105

YoungUpstarts

APRIL 19, 2015

Customer loyalty is just one of the analytics that I highlight in my new book (which is relevant for almost all leaders, considering the extent to which measures and metrics have crept into almost every aspect of doing business). Gauge word-of-mouth promotion with the Net Promoter Score. For best results, keep the surveys short.

Customer 100

Customer Analytics Revenue .Net 100

A Smart Bear: Startups and Marketing for Geeks

JULY 23, 2013

I know the argument: The pay-back period on sales, marketing, and up-start costs is long, but there’s a profitable result at the end of the tunnel. The mindset works like this: It costs a lot of money to land an enterprise customer. So these costs are amortized over the customers you do land. for every $1.00 Just wait!

Business Model 335

Business Model .Net Revenue IPO 335

Duct Tape Marketing

OCTOBER 27, 2021

14:21] Can you talk more about the dramatic cost savings in having a better customer experience that you cover in your book? [16:01] If it's fallen out the back end in service or in sales or whatever the metric is for what an actual growth is. Dan Gingiss (13:20): And so we often get stuck on metrics like NPS net promoter score.

Customer 100

Customer Technical Review Social Media Green 100

Steve Blank

MARCH 4, 2014

These groups are adapting or adopting the practices of startups and accelerators – disruption and innovation rather than direct competition, customer development versus more product features, agility and speed versus lowest cost. They measure their success on metrics that reflect success in execution, and they reward execution.

IRR 335

IRR Startup Business Model Agile 335

Version One Ventures

DECEMBER 6, 2018

In other words, you should demonstrate that revenue and/or engagement are repeatable and achievable in a cost-effective manner, and not just a function of pent-up demand from a small segment of underserved customers that will dry up in the near future. . Retention rate: What percentage of users can you retain quarter over quarter?

Acquisition 150

Acquisition Distribution Metrics Retention 150

Startup Professionals Musings

OCTOBER 11, 2013

Most existing metrics and analytics for measuring customer satisfaction and loyalty, including the popular Net Promoter Score (NPS), don’t distinguish between recommend messages to others (word-of-mouth), detract messages, or no message. Here are four basics that always apply: Customer retention is priority number one.

Customer 242

Customer Retention Analytics Acquisition 242

Women Entrepreneurs Can

MARCH 23, 2024

By casting a wide net, you increase your chances of finding the right candidate for the job. Continuously Evaluate and Improve Finally, you must continuously evaluate and improve your hiring process based on feedback and key performance metrics.

Hiring 40

Hiring Reputation Metrics Retention 40

ConversionXL

JULY 21, 2022

How did Outreach grow in just a few years to 50,000 monthly active users , $10 million in new bookings, and net revenue retention (NRR) of more than 140%? By focusing intently on a single measurement, known as a north star metric. What is a north star metric and why does it matter? North star metrics must lead to revenue.

Metrics 120

Metrics Acquisition Revenue .Net 120

ConversionXL

AUGUST 13, 2019

SaaS sales and marketing teams can get overwhelmed by metrics. But without any metrics, it’s impossible to track growth. If growth is the best way to get out alive, marketing metrics do little unless they correlate with sales. According to Gartner , three metrics form the foundation for those growth levers: (Image source).

Metrics 117

Metrics SQL Retention Churn Rate 117

David Teten

AUGUST 6, 2015

It’s misleadingly precise to have two digits to the right of the decimal in a CAC/LTV multiple for year 3 of your forecast (“Customer Acquisition Cost”/”LifeTime Value of Customer”). While some of your customers may pay via credit card, perhaps some of your largest customers pay on Net 60 or even 90 terms.

Balance Sheet 60

Balance Sheet Software Review Forecast Acquisition 60

Startup Professionals Musings

FEBRUARY 8, 2015

Most existing metrics and analytics for measuring customer satisfaction and loyalty, including the popular Net Promoter Score (NPS), don’t distinguish between recommend messages to others (word-of-mouth), detract messages or no message at all. In the past, retention and loyalty were often used interchangeably. According to Inc.

Customer 120

Customer Retention Analytics Acquisition 120

ConversionXL

SEPTEMBER 25, 2018

stands for: Discover : Which metrics and KPIs should you track? Let’s start with Discover: defining the list of metrics and KPIs that you should track. Discover: Which metrics and KPIs should you track? Before we start using tools or writing code, we need to know which metrics to track and why we want to track them.

Retention 107

Retention Metrics Analytics Channel 107

Version One Ventures

JULY 13, 2015

The dashboard is separated into three dimensions to measure the efficacy of your business: 1) overall marketplace metrics; 2) seller/supplier metrics; and 3) buyer metrics. Overall Marketplace Metrics. Seller/Supplier Metrics. Net promoter score (NPS). Buyer Metrics. Sellers/suppliers growth rate.

Due Diligence 60

Due Diligence Retention Metrics Revenue 60

Agile VC

NOVEMBER 9, 2015

swipe transactions) payments for very small merchants who historically did not accept credit cards because of the cost and complexity of dealing with traditional payment solutions (expensive terminals, confusing fee structures, etc). What are customer acquisition costs like? Gross Margins / Net Revenue.

IPO 165

IPO .Net Revenue Acquisition 165

ConversionXL

SEPTEMBER 28, 2017

It’s easy to get lost down the rabbit hole of metrics for your business. When it comes to getting the most out of your website performance, only certain metrics are what you can consider key performance indicators. For websites, this can include “sales volume,” “number of visits,” “average cart value,” and a variety of other metrics.

Metrics 121

Metrics Acquisition Conversion Revenue 121

ReadWriteStart

AUGUST 26, 2022

So they have about 60 million customers now, and they have a view of the net present value of each customer when they’re onboarding them and their models to show it. When you put those two things together, you get high-quality customers, high LTV, and acquisition at super low costs. But stuff like retention is super important.

Partner 132

Partner Cofounder Retention Acquisition 132

The Startup Toolkit

FEBRUARY 27, 2012

Folks who know nothing about your business will evaluate it based on the default metrics: traffic & revenue. Accepting the default metrics is bad. The default metrics are dangerous because they compel you to scale prematurely and kill your company. Picking good metrics. Focus on retention.

Metrics 46

Metrics Retention Viral .Net 46

YoungUpstarts

NOVEMBER 28, 2011

First we have to decide how we want to catch them: do we want to cast our nets far and wide (a broad acquisition strategy), or throw spears at individual fish that we believe to be particularly juicy and plump (a targeted acquisition strategy)? Increasing the frequency/volume of purchases of current products.

Customer 162

Customer Customer Development Acquisition Pennsylvania 162

ConversionXL

NOVEMBER 15, 2016

After all, the goal is to systematically improve the success of a business, whatever that means metric-wise. The differences, much like the differences of B2B optimization in general, mostly come down to differing business cycles, purchasing decisions, and success metrics. The metrics in SaaS sound a little different as well.

Conversion 48

Conversion Churn Rate Retention Metrics 48

blog.expensify.com

APRIL 24, 2012

Now let me clarify — NET is a dandy language. ” Don’t get me wrong: NET on your resume isn’t an instant showstopper. But just to clarify a couple points, 24-hours into the storm: Yes,NET developers are great at what they do. And at the time,NET was the best choice for those problems.

Java 107

Java PHP Software Review Coder 107

Austin Startup

FEBRUARY 1, 2018

Product managers have the exciting responsibility of establishing the goals, roadmap and tracking metrics of their product (among many other duties), and also the less-glamorous but equally-important task of taking care of all the blocking and tackling required?—?from from administration to politik? I learned that software engineers?—?or

Management 85

Management Product Technical Review Software Review 85

maplebutter.com

JANUARY 8, 2013

Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. Building Metrics / Usage Reports / KPI 3. Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Conversion rate.

Analytics 106

Analytics Metrics Channel Campaign 106

Hearpreneur

DECEMBER 3, 2021

But with other business aspects (accounting, metric monitoring, etc.), ” I think so many people start big goals with metrics. This is to improve commercial spend efficiency, lower customer acquisition costs, and boost net retention rates. Of course, content marketing still requires professional human writers.

Entrepreneur 117

Entrepreneur Africa South America Europe 117

A Crowded Space

APRIL 11, 2016

For marketplaces companies, GMV (gross merchandise value) is the number 1 metric that most focus on. Sometimes it’s better to take a higher take and gain net revenue faster. Highest productivity = highest earnings for sellers and lowest cost for buyers. However, just like revenue, all GMV is not created equal.

Disintermediation 60

Disintermediation Matching Vertical Reputation 60

Ben's Blog

MAY 15, 2020

What are those metrics? Andrew : If you are a travel company right now, I think you’re seeing very specific metrics dropping. As a result of that, all of those metrics go up. It’s immediate of what is happening and what the net result is. If you’re sitting on one of those spectrums, your job is easier.

Founder 36

Founder Conversion Technical Review Cash Position 36

Duct Tape Marketing

NOVEMBER 29, 2016

Email is an incredibly important part of your business’s customer activation and retention funnels, so I don’t recommend cutting corners here. Besides the cost of a press manager’s salary, getting media mentions is a low-cost acquisition channel that can have a huge return. and Mixpanel for event-based metrics.

Marketing 28

Marketing Channel Analytics Metrics 28