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The Shift from FOMO to FOLD in Early Stage Investing

View from Seed

For the last several years, the early stage investing market was driven largely by the F ear O f M issing O ut, AKA FOMO. VCs are always founder focused no matter the market environment. In a FOMO world, seed and series A investors are more likely to extend beyond the bounds of their stated strategy to get access to companies.

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Top 14 Sites to Promote Your Startup

ReadWriteStart

There are a ton of different ways to promote your app or software. But one of the most effective (and affordable) ways to promote your app is through online directories and review sites. Why it’s great: Product Hunt is a great way to promote your mobile app or software.

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6 Keys to Marketing Customer Experience vs Products

Startup Professionals Musings

Exactly what is that customer experience that every modern marketer is talking about, and how do you measure it? Show how production workflow software expands customer reach, streamlines processes and reduce costs, rather than merely introducing the latest technology. Now all we hear about is providing the best “customer experience.”

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How to Wisely Utilize Debt for Business Expansion

The Startup Magazine

This process involve researching the market, analyzing industry trends, and evaluating the competitive landscape to pinpoint areas where your business can thrive. You may need funding for new equipment, hiring additional staff, expanding facilities, or investing in marketing and advertising campaigns.

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[Review] The Social Customer

YoungUpstarts

They range from customer insights, marketing, sales, analytics, demand management, support, and customer experience, to mobile and location based services. T = Tools, the myriad platforms and software needed. e) Social Commerce (sales, reach and group marketing efforts, often by affiliates). m = Measurement, a necessary evil.

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How To Evaluate Your Company’s Value

YoungUpstarts

However, to the market of potential buyers, your business likely has a much more tangible price point. To help you navigate this gap and come to a realistic figure on what your company is worth, there are a number of different steps you can take and numbers to crunch to arrive at fair market value. If your company is worth only $2.5

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What did they do before you came along?

A Smart Bear: Startups and Marketing for Geeks

Here’s a simple question, often asked when designing software but more useful when you’re designing your marketing and sales pitch: How are people doing this today without you? Here’s how this gets your marketing and software design off the ground. Are vets the biggest market for these cards?