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Marketing and Growth Lessons for Uncertain Times

ConversionXL

An article on growth and marketing in the middle of a crisis—the current one or any other—can seem tone deaf. This post surveys what people have done in the past—and what marketing leaders are doing now—to make it through tough times and thrive in the post-crisis era. In 2002, McKinsey published a study of 1,000 U.S.

Marketing 121
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Social Networking (the Shorter Version) Past, Present, Future

Both Sides of the Table

The Past (1985-2002). Brands didn’t advertise their web pages they advertised “AOL Keywords.&# If you were a newly minted, venture-backed consumer Internet company you had to have a deal with AOL to reach your customers. What are the big trends that will drive the next phase of social networks?

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Guerrilla Marketing: Growth Hacking Your Startup

ReadWriteStart

Here is guerrilla marketing — how to growth hack your startup. Your marketing isn’t going your way. So the idea is guerrilla marketing is used as a strategy designed for you to promote your startup in an unconventional way with little budget to spend. Have you fought tooth and nail for your product and service?

Marketing 156
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Cake Over Heels – In Love With Baking

YoungUpstarts

It’s easy to see why – aside from a large industrial kitchen, their current facility also comprises a classroom for cake decorating classes, as well as sufficient seating space for his cafe operations. “Advertising is also about design. He’s also spending more of his time on operations as opposed to cake-making.

Singapore 234
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Stitch Fix: Reinventing Retail Through Personalization

abovethecrowd.com

Also, many of these companies were built with heavy doses of advertising spend, a clear red-flag in our book. In addition to market concerns, I had the unique experience of working with Dan Nordstrom and the team at Nordstrom.com in August of 1999. and John Fleming, previously EVP of Walmart and CEO of Walmart.com.

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Will Work for Equity - Investing in Clients - Arizona Bay

www.inc.com

Sales & Marketing | Wednesdays. Office and Operations. SALES & MARKETING. Online Marketing. Advertising. Bringing Innovation to Market. Even with the turmoil in the capital markets in the second half of 2007, it was another record year for merger and acquisition activity. Finance | Tuesdays.

Arizona 40
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10 Mom-and-Pop Businesses That Turned Into Empires

YoungUpstarts

The Coffee Bean & Tea Leaf, also known as “The Bean” to loyal customers, is a Los Angeles based, family-run coffee and tea company that’s owned and operated by International Coffee & Tea, LLC. Party Pieces grew rapidly and the Middletons moved their operations to three converted farm buildings outside of London.