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The Evolution Of The Podcast

Duct Tape Marketing

Todd is the CEO of Blubrry Podcasting – a podcast media company that represents 105,000 Audio and Video podcasters in which his company provides advertising opportunities, media distribution/hosting, podcast media statistics, and other services. He is a podcast advertising specialist, and he founded the Tech Podcast Network in 2004.

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Social Networking (the Shorter Version) Past, Present, Future

Both Sides of the Table

Brands didn’t advertise their web pages they advertised “AOL Keywords.&# If you were a newly minted, venture-backed consumer Internet company you had to have a deal with AOL to reach your customers. Facebook had grown stratospherically from 2004-2007 to 100 million users and was everything that MySpace wasn’t.

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Excellent Analytics Tips #20: Measuring Digital "Brand Strength"

Occam's Razor

A lot of digital analytics focuses on direct response (conversions, leads, etc.). But there is an additional valuable, and sexy, focus of our marketing we don't give enough analytical love: Branding! Bonus One: Read: Brand Measurement: Analytics & Metrics for Branding Campaigns ]. Sometimes it all works together.

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Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

It was fall 2004, and the presidential election was in full swing. Finally the day came, we unleashed the landing page, emailed our existing customers, and started advertising online. Enable Google Analytics tracking. You just have to sign up for Google Analytics, get your account number, and plug it into your site.

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From Loyalty Programs To Fan Clubs, A Paradigm Shift

YoungUpstarts

My company won the ROI of The Year award from The Banker magazine in 2004, something I was very proud of. Throw in some basic CRM processing and analytics, and merchants can get 90% of what loyalty programs provide, for a fraction of the cost. All merchants have to fund are the discounts or whatever other benefits they want to give.

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This Week in VC – Scott Painter, CEO of Zag & TrueCar

Both Sides of the Table

A social analytics platform for Facebook app developers and publishers that provides detailed demographic and engagement data. Analytics also extend to iPhone and web apps using Facebook Connect. Based in Palo Alto and founded in 2004 by PayPal alumni. Total Raised: $21.4mm. See: TechCrunch. Kontagent. -A Competitors: Skype.

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10 Rules for Winning (and Making More Money) in 2014

ConversionXL

And you know what – this was mostly in 2012 (+ Moneyball came out in 2004). Remember the old marketing adage that said “half of the advertising dollars are wasted, just don’t know which half”? Web analytics - Google Analytics (or whatever you use) is a goldmine. Become a master of analytics.

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