How to Use Frugal Innovation to Grow Your Startup
ReadWriteStart
NOVEMBER 12, 2022
This is evident in the widespread use of Jugaad, a Hindi term that refers to improvised or makeshift solutions. For example, you might use guerilla marketing techniques to promote your product without spending much money on traditional advertising channels. The Renault Logan , released in 2004, is a prime example of frugal innovation.
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